Part I of Heather Newman's presentation from SPTechCon on building an end user adoption campaign for SharePoint.

1. When SharePoint Needs a Spark –
Building an End User Adoption
Campaign - Part 1
Heather Newman, CMO, Content Panda

2. Tweet this Talk @heddanewman @contentpanda @SPSNashville
#SPSNashville
@heddanewman
Heather Newman

3. http://info.contentpanda.com/conten
t-panda-download-sharepoint-end-
user-adoption-success-plan-template
Content Panda for SharePoint
End User Adoption Success
Plan Template
Download this template to use for planning out
your adoption campaign.

4. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT
ANALYTICS & ADOPTION
The paperback and Kindle
editions are available on Amazon.
The free eBook is available here:
http://www.improveit.how
PhotocreditBingImages

5. Women in SharePoint
Launched a new podcast
#SpeakingwithWIT on the
Microsoft Cloud Show
@speakingwithwit
@WomeninSP
Facebook & Twitter
http://www.itunity.com/community/women-in-technology

6. Knowledge of Fast Track Program
End User Adoption Checklist
Resources
No Adoption = No Value
Walk Away With

7. Technology
Acceptance
Model
Perceived Usefulness
The degree to which a
person believes that using
a particular system would
enhance his or her
performance
Perceived Ease of Use
The degree to which a
person believes that using
a particular system would
be free from effort

8. Focus on the “Why”
Not on the “What”

9. Software is used
and consumed by humans

10. Innovators
Early Adopters
Early Majority
Late Majority
Laggards

11. Adoption Campaign Checklist
 Define Your Vision
 Choose Executive Sponsors
 Define Key Stakeholders
 Define Use Cases/Business Scenarios
 Gather Your Champions
 Release in Phases
 Adoption Communication Plan
 End User Training
 Look to Experts
 Make it Fun - Gamification
 Measure, Share, Iterate

12. http://fasttrack.microsoft.com/office
End user adoption and governance has not changed in 15 years for
SharePoint or Office 365
People just don’t take the time to do it, because its not easy.
https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx

13.  Define Your Vision
 Choose Executive Sponsors
 Define Use Cases

14. Outline Your Vision
It’s All About Value
Why SharePoint?
What is your vision?

16. Showcase success
User satisfaction
Employee
engagement
Adoption velocity

17. Serves as a role model
Articulate value proposition
Issue future company-wide
announcements and updates
Executive Support

19. “Use Case” Driven
Look to the Business
Sales and Marketing
R&D, Production and
Operations
Finance and Accounting
Information Technology
HR and Internal
Communications
Legal & Compliance

21.  Gather Your Champions/Key Stake Holders
 Adoption Communication Plan
 Release in Phases

22. Champions Rock
Your Project
Top down and bottom up –
gotta have both
The most excited
The biggest critic

24. http://www.contentpanda.com/content-
panda-for-sharepoint-end-user-
adoption-guidance-white-paper
Content Panda for SharePoint
End User Adoption Guidance
This white paper introduces Content Panda for
SharePoint. Learn about our company and our
technology as well as how to accelerate user
adoption; simplify training and support; and
promote governance and policies.

25. Heather Newman
CMO, Co-Founder, Maven, Speaker
Heather.newman@contentpanda.com
Panda Blog: https://www.contentpanda.com/blog/
Marketing Blog: www.creativemaven.com/blog
Twitter & Instagram: @heddanewman