1. Q: What is the Future of Shopping?
A: The guy who made the Kickstarter-backed iPod Nano watchband, who
raised almost $1 million and guaranteed himself success, can keep making
it until it isn’t hot anymore and then just do something else.
Bermuda, here he comes.
-The Temporary Pop-up Corporation Jeff Jarvis

2. The Future of Shopping:
#WFS12 #fos
Retailing Transactions
Emily Empel I @localrat Heather Schlegel I @Heathervescent

3. Let’s talk shop.
1. Research
2. Immersion
3. Beyond

4. Trends are
Design
causing
Customizatio
n
DI
Y
Gov’t
Mistrust
Digital Curation
our values
to shift.

5. Trend Menu
 Currencies
 Technologie
s
 Economies

6. Value Currencies
Encoded Gamin
 Community
g
 Bitcoin  WoW
 Ven  Linden
Informatio  Facebook
n
 Ratings Corporatio
 Recommendatio ns
ns  Frequent
 Influence Flyer

7. Geeks & Bitcoin
Gold Diggers
Sophisticated Users
90%+ use online banking
50%+ buy virtual goods
33% mobile payments
Share Values
Decentralization (38%)
Independence (27%)
Image credit: Wired

8. Technologies

9. Credit Card Innovations
NFC. Multiple cards in one.
Single charge authorization.
Pin-code confirmation.
PayPal Account “Credit
Card”. Crowdsourced
Barclays Card. Cred:
Movenbank

10. Technology can enable interoperability b/t soft
economies like:
Gift. Barter.
Collaborative.
Favor. Swap.
Reputation. Data.

11. Swap for Delight
4/6/2011 | 11
@heathervescent
Images: rotokirby

12. Community Currencies

13. Sell - Craigslist
Money Buy Couch Use
Swap or Trade
Give -
Freecycler
Shared Value
Community
Share - Couchsurfing
@heathervescent | 13
Images: rotokirby

14. Concerns Flipside
 Security  Small Businesses
 Reliability  Reduce Costs
 Convenience  Have trust
 Privacy  Experiment
Image credit: New School

15. Concerns Flipside
 Security  Small Businesses
 Reliability  Reduce Costs
 Convenience  Have trust
 Privacy  Experiment
Image credit: SF Girl by the Bay

16. Technology is empowering retailers and
consumers.

17. Number of Google Hits: Keyword "Food
Trucks" 28,200,000
83,000
2008-2009 2011-2012
Source: Small Biz Labs

18. Is the retail space
obsolete?

19. In the future everything
will be a coffee shop.
-Stephen Gordon

20. ro•tique / ro’tēk
Noun: 1. An actively changing retail outlet
that sells goods or services in a
bazaar-like environment.
2. A rotating boutique.

21. How?
Trucks. Vending machines.
Tents. Pop-up shops.
Dedicated aisles. QR stores.
Installations.

22. Amazon Reportedly
Plans To Open Retail
Store In Seattle

23. Spend.
Rent the Runway
Ebay Selling Store
Gap/Pantone
Styleliner: luxury treasure chest on wheels
The Shops by Target
H&M

24. A retail space that has the point
of view of a magazine, changes
like a gallery and sells things like
a store.

26. Eat.
cupcakes
fish
&

27. Spend.
QR shops

28. Play.
Park Here: indoor pop-up park

29. Learn.
Pop-up libraries

30. Retail
promotes community health

31. Decentralization of
existing systems
accelerates rotique
landscape.

32. Shop ‘til you drop.

33. The Players
Rotiquers.
Shoppers.
Wildcard.

34. The Goals
 Buy 10 things.
 Sell your stuff.

35. Directions
 Retailers
 Set up Shop
 Sell your products
 Rewards Card / Request Recommendations
 Track transactions on directions card
 Shoppers
 Buy things
 Rewards Cards / Write Recommendations
 Swap / Barter Items
 Track transactions on directions card
 Positive Wildcards
 Reward Pack Pick-up for Retailer (after 10 transactions)
 Kickstarter Campaign
 Currency Exchange

36. Groupstorming
Relevant questions.
So what happened?
What was different/surprising from your usual
shopping experience?
What is possible in this environment?
How does shopping/society change by
encouraging this style of shopping?
Where can this evolve? Go? What will this
evolve into? What is beyond this shopping?

37. Retailing Transactions
Emily Empel I @localrat Heather Schlegel I @Heathervescent
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