Ticomix.com presents 10 Steps to Become a Social Media Superhero webinar. Discover a simple 10-step process to take your business from Social Media Dabbler to Social Media Master. Avoid beginner mistakes, stop wasting your time, and learn how to quickly grow your audience. Leverage the power of social media to drive traffic to your website, generate new leads, create loyalty with your customers and increase your bottom line. Watch the presentation and get links to the resources here: http://www.ticomix.com/blogs/networking/social-media-superhero/

1. Social
media

2. @TicomixInc
@TicomixCRM
www.linkedin.com
/company/ticomix-inc

3. @StephensHeather
www.linkedin.com
/in/heathercstephens

4. • Customer Retention
• Traffic Generation
• Lead Generation
• Engagement
• Branding
• Research
• Customer Service
• SEO
• Audience Building
• Competitive Analysis

5. • Age
• Gender
• Location
• Economic Status
• Buying Behaviors
• Interests
Get Specific!
Married mom of 3 middle-school aged kids
who works full time, lives in Rockford, has
household income of $65K and loves the
thrill of a bargain.
Financially stable, health conscious, 56
year old man who is bored with life and
looking for his next adventure.

6. • What is the problem they need your
products/services to solve?
• What types of problems cause them to seek
out products/services like yours?
• Who will get the most bang for their buck
from the products/services you offer?
• What Hell are you saving them from?
• Accounting Hell
• Customer Follow-up Hell
• I Don’t Feel Like Cooking Dinner Hell

7. Facebook:
Who: Everyone from Middle School age
to Grandparents!
What to post:
• Be a fun distraction
• Be conversational
• Be interesting & human
• Audience is there to socialize and
hates to be pitched to
When to post: Check insights for best
time to post (morning, lunch, evening,
weekends)

8. Twitter:
Who: Everyone: People & Brands.
Slightly younger audience than FB.
Slightly higher % men. Large % of users
outside US.
What to post:
• Start conversations
• Share interesting links
• Interact with others
When to post: Check insights for best
time to post (varies greatly by account-
ours is afternoon/evening)

9. LinkedIn:
Who: Business decision makers,
recruiters, and people looking for jobs.
What to post:
• Company news, research results,
case studies
• Share interesting links
• Interact with others – like/comment
When to post: 2-5 times per week.
LinkedIn groups can be daily as long as
you’re adding value.
Caution: Your activity is visible to
everyone. People know when you’re
scoping out their profile.

10.  Curation
 Creation
 Cadence

11. Where to find content to share:
• Pinterest, Facebook, LinkedIn, Twitter
• GetPocket
• Feedly
• Digg
• Google Alerts
• Quora
• Blogs
• Alltop.com
• Flipboard.com
• StumbleUpon
• Reddit
• Paper.li

12. Types of content to create:
• Press Releases
• Blog Posts
• Videos
• Case Studies
• Webinars
• Infographics
• eBooks
• Surveys
• Slide Share presentations
• Podcasts
• Guides/Resources
• Sales Announcements

13. Create Less  Promote More!
1. Evergreen Content
• Refresh/Republish
• Blog Post
• Email
• eBook
• Podcast/Video
2. Content you can Repurpose
• Record video
• Strip Audio (podcast)
• Transcribe (blog post)
• Webinar/Presentation
• Infographic
• Slides/Quotes
• Interviews

14. 1. Share your content as text on
social
“10 Go-to Gadgets for Grilling”
2. Q & A : Ask your audience a
question about your content: “What’s
your favorite thing to grill?” comment
below…
3. Poll post – poll your audience on
the topic of your post
What’s your vote? Gas or Charcoal?
4. Post a link for them to opt in to get
a PDF download of your content.
“Download a list of unusually delicious
foods on the grill”
5. Funny picture with quote from post
“Grilling for dummies”
6. Picture of you with tip from
post Tip: Marinate Your
Veggies Before Grilling
7. Link to a blog post
8. Quick video talking about your
post
9. Audio download of post (or
podcast)
10. Infographic of post
11. Slide share presentation of
content from post.
12. Guest post on
another site.

16. Facebook
1-4 times per day
Twitter
1-12 times per day
Linked In
2-5 times per week


17. Name
• Be Consistent (SEO)
User Name
• Be Obvious
Profile Picture
• Be professional, fun and consistent across channels.)
Link
• Customize URLs where possible. Always link to your site (About Page?)
Bio
• F.O.R.D. Fun, Occupation, Recreation (Hobby), Dream (Goal)

18. Cover Photo & Background
• Branding should be consistent from site to site.
• TIP: Add descriptions and links to your cover photos and profile photos!
Privacy Settings
• Use Them!
Sharing
• Link to social profiles in email signature, website, business cards, and cross-link
to other social profiles
Content
• Seed new profiles with relevant content before trying to build a following.

19. • Add Social Follow Buttons to Your Site
• Existing Customers
• People Sharing Your Content
• Email Subscribers
• Follow # Hashtags
• Follow Keywords/Keyword Phrases
• Blogs in Your Niche
• Followers of Similar Businesses
• Followers of Competitors
• Authorities in Your Niche
• Facebook & Linked in Groups
• Share Other People’s Stuff

20. 1. Be consistent
2. Be positive
3. Be helpful
4. Be humble
5. Be generous
6. Be encouraging
7. Be curious
8. Be appreciative
9. Be a connector
10. Be focused on
them

21. Dissatisfied customer
Your opportunity to shine!
• Acknowledge & apologize for their
challenge.
• Offer to help: Share your contact
information to take conversation
offline
Satisfied customer
Neutral – provide more value to turn them
into loyal customer
Loyal customer
Brand advocate who likes, comments, and
shares your stuff.

22. • Add a CTA button to your cover photo
• Add apps to your Facebook page and customize your tabs
• Pin important posts to the top of your page
• Mix up content: photos, links, text, video:
• Photos get more engagement
• Videos uploaded to FB more reach
• Posts with 80+ words get double the engagement
• Use Hashtags to get up to 60% more interactions
• Use ? Questions to get 23% more engagement
• Use emoticons to get higher share/comment/likes
• @mention other brands/people – be ethical here!
• Publish after work hours and on weekends.
• Clean up posts by removing links or shortening links.
TIP: Create a Facebook group in addition to your page. More engagement,
positions yourself as a leader, direct contact with audience. Various privacy
settings.
📷
Newsfeed image:
• 1200 x 1200 pixels
Shared link:
• 1200 x 628 pixels
Shared video:
• 504 x 283 pixels

23. • Customize profile photo & vanity profile link:
http://www.linkedin.com/in/heathercstephens/
• Fully optimize your profile and include keywords you want to be found
under.
• Add samples of your work
• Use LinkedIn groups – you don’t have to be 1st degree connection to
message other members!
• Create your own LinkedIn Group – being group owner allows you to
email your group members 1x per week.
• @mention other users (from personal profile only)
• Share links to blog posts and landing pages in company status updates
& in linked in groups where allowed.
• Keep link titles to under 70 characters and descriptions to under 250
characters.
• Links get up to 200% more engagement.
• Photos get higher comments (up to 98%)
• Videos get 75% more shares
• 20 posts per month allows you to reach 60% of your audience
📷
Featured Pulse Images:
• 698 x 400 pixels
• Gets cropped to
70x70
Link posts:
• 180 x 110 pixels
• Maximum width
shown is 350px

24. • Keep tweets short & sweet 120-130 characters to allow RT @username
• Shorten URLs
• Attribute twitter users in tweets with @mentions
• @name tweet message here is a public direct message that is seen
only by people who follow both you and the person you’re tweeting.
• .@name tweet message here is a public message that will be seen by
everyone.
• Tweet message here @name is a public message that will be seen by
everyone.
• Use only 1 or 2 #hashtags per tweet for 21% higher engagement
• Auto posted Instagram photos show up as a link on twitter not an image!
(Set up an “If this then that” recipe: IFTTT.com)
• Images with or without text = MUCH higher engagement & clicks
• Put links in the middle of a tweet (25% from beginning) for higher CTR
📷
Twitter Stream Images:
• 440 x 220 pixels

25. Best tools for
maximizing your
social impact
while minimizing
the time it takes to
manage it…

26. Free Royalty-Free
Images
• Getty Images
• Flicker Creative Commons
• Unsplash
• Death to the Stock Photo
• MorgueFile
• StockSnap.io
• Vecteezy
📷

27. SEO & Content Ideas:
• Google Adwords Keyword
Planner
• Ubersuggest.org
• Answer The Public
• Portent Content Idea
Generator
• Hubspot Blog Topic
Generator
• Blog About Tool
🔎

28. 📷
Social Management:
• Buffer
• Hootsuite
• Sprout Social
• Smartphone Apps

29. When to Hire Help
with Social
• In house
• Virtual assistant
• Agency
Alternatives:
• Brand Ambassador
• Brand Evangelist

30. Ticomix Heather
Stephens
@StephensHeather
www.linkedin.com
/in/heathercstephens
@TicomixInc
@TicomixCRM
www.linkedin.com
/company/ticomix-inc
Credit to sproutsocial.com & hubspot.com for statistical information.