1. The Pitch
Of Our Promotional Video For Creative Media
Leeanne Hibbert Heather Lomas Lewis Bradley

2. The Promotional Video: Creative
media course
We are hoping to create a punctual and interesting promotional video for the creative media
course in our own college which is the Cheadle campus of the Cheadle and Marple sixth form
college. We already have an idea of what we want the video to be like and this idea is
detailed more in the proposal but just as a brief summery we will be filming around the
college ICT rooms, plus filming a part of a creative media lesson (so that the viewers get a
taste of what the lesson is actually like). Then there will be a short interview with a present
creative media student who will be speaking about the course itself and how they feel about
it. Then there will be images shown of the college grounds such as the refectory and library
etc.
Leeanne Hibbert Heather Lomas Lewis Bradley

3. The Target Audience
We have made the target audience of our promotional video to be for both present or future
college students, future students being year elevens who are at the stage of searching for a
college that is right for them plus a course. Present college students may also not be enjoying
there course and college that they are at so maybe watching this video will interest them.
Plus it can be aimed at any student who is really interested in the creative media course or
thinking of trying it out but watching our promotional video will either make them think
“yes this is the course for me as it looks interesting and I feel I could learn a lot from it”, or
the complete opposite where they just know straight away it isn't right for them and the
particular career path that they want to follow.
Leeanne Hibbert Heather Lomas Lewis Bradley

4. Project Schedule
The project schedule is important as you need to know exactly what order you should
do everything in. Below you can see the order in which we are creating our video.
• Planning – By planning everything we will know exactly what we are meant to be
doing.
• Storyboards – These allow us to see what is going to happen in each scene.
• Proposal – The proposal will tell you as our client what our idea is.
• Filming – Creating the video.
• Editing – Changing and Editing each scene.
• Evaluate – Discussing everything we did, what worked and what didn’t.
Leeanne Hibbert, Heather Lomas, Lewis Bradley

5. Budget
• The budget we have been given is £4,000. With this amount of money
we should easily make the video work.
• Hiring Equipment to film the video – When it comes to hiring
equipment there is only a certain amount of equipment that we
necessarily need such as:
‐ A Computer
‐ Camera
‐ Tripod
• There is no reason why we should go over budget – The reason for this
is that as we are making this video ourselves we don’t need paying and
there is the only cost of the equipment.
Leeanne Hibbert, Heather Lomas, Lewis Bradley

6. Personnel requirements cast and crew
• When looking at the personal requirements for the cast and crew we realised
how important there job role in making the premonition video. As a group we
will be we will be directing the making of the video, as there are three of us in
the group we will all be taking different job roles in making the video. The
different job roles that we will taking , setting the scene, filming, editing and
putting the video together.
• In the group we are going to be doing all the job roles together so that we get a
go at each different part in making the video.
Leeanne Hibbert Heather Lomas Lewis Bradley

7. Our Team
We have been working in a group of three since we started planning the video, as a
group we have completed a range of task for the planning of the video, which ranged
from looking at other promotional videos so that we could make sure that our video
was interesting and eye catching, then we looked at different types of briefs so that
we know what type of promotional material we needed to use. We then created the
project schedule so that you could see what stages of making the video we were at
different dates and it will also help us to stay on target. we also needed to complete
some risk assessments which showed back up plans and health and safety issues and
to ensure the project is completed on time. Deciding where we are going to be
filming the video was important because we needed to make sure that it was
suitable for all parts of the video whether it was in or out doors. The last stages of
the planning was to do the sketches, script and mood board so that you could see
what fonts and colures we were using.
Leeanne Hibbert Heather Lomas Lewis Bradley

8. Storyboard 1
Throughout the video we
will be having different
transitions added to each
different page, we will
change the transitions
around as we don't want
the exact same one on
every page. We will also be
having music running
throughout the
background. We have
chosen the backing track to
be by metro station, their
song Shake it was a big hit a
few years back and by using
the instrumental it keeps
the video up beat.
Leeanne Hibbert Heather Lomas Lewis Bradley

9. Storyboard 2
Music will be playing
throughout the video.
We will also ensure that
the college address will
be added preferably on
the last scene.2nd slide
will be sped up
Leeanne Hibbert Heather Lomas Lewis Bradley

10. What’s Next?
When it comes to what’s next in the project we had to resort back to the project
schedule we made earlier on in the assignment. From what it said we had still had a
list of things to do…
‐ Shoot Video
‐ Import the Video
‐ Edit & Adjust
‐ Gather Feedback
Leeanne Hibbert Heather Lomas Lewis Bradley