The document discusses various aspects of creating a promotional video for Cheadle and Marple Sixth Form College. It begins by looking at existing promotional videos from Cheadle and Marple College as well as Stockport College. The author then proposes an idea for their own promotional video, which would involve creating a flash mob dance routine to promote the college. The document goes on to discuss various techniques that could be used in creating the video, such as short films, user generated content, viral marketing, and distributing the video online. It covers technical aspects like compression, file formats, streaming methods, and ensuring the video complies with digital rights management.

1. Heather Lomas LeeanneHibbert Lewis Bradley
Promotional Videos
Considering we are going to be making our very own promotional video, we are starting this
assignment by watching different promotion type videos on YouTube. We are going to be looking at
adverts or college type videos just to get ideas for us.
Cheadle and Marple Promotional Videos
I have started by looking at what my own college had produced in there promotional videos as a few
were uploaded onto YouTube. One in particular which I looked at was named ‘Cheadle and Marple
Sixth Form College’. This video is advertising both the Cheadle and Marple campus and is talking
mainly about the different subjects you can take at the sixth forms and how they offer a wide range
of subjects that will suit anybody with any culture. I also like the fact that the video is actually being
taken around the college environment that they are speaking about and you can see what’s going on
behind the person speaking. Another point about this video is that they have used the same colour
scheme as what the actual Cheadle and Marple logo is. So the colours green and blue are added
quite a lot in these videos when it comes to the screen when there is writing on it informing you
about the college.
Other College Promotional Videos
A Stockport College promotional video
Also on YouTube I decided to look at other colleges promotional videos just to see how they
advertise their college. I came across one of Stockport colleges videos advertising there college, it is
named ‘Stockport College Music Video **Brand New for 2010!**’ it’s a very entertaining video and
you can tell has had effort and time put in to actually create it. Just a brief summary of the video its
some Stockport college students and teachers miming and dancing to the song ‘we are young’ and
going round the different rooms of the college, then a transition will appear and a black screen with
writing about the college comes up like things such as pass rates etc. then it goes back to the
students singing and dancing around the college. This video seems very fun and is almost like a
musical it makes you want to get involved with it, which is basically what the college is aiming to do
as if you enjoy this video and you do want to get involved then it’s like really your wanting to get
involved or attend the college. This does seem a lot more entertaining than Cheadle and Marple
promotional videos but if you were to want a more formal and educational video about college life
then Cheadle and Marple videos are the ones to watch as they are a lot more punctual and serious.

2. Heather Lomas LeeanneHibbert Lewis Bradley
My Own Ideas
For my own promotional video for my college which is Cheadle and Marple, me and my group have
come up with an idea which I think will work very well and also be entertaining towards the target
audience which is of course students who are thinking of attending college or students who already
attend a college but are having second thoughts and wanting to move to a new one as they don’t
feel that college is the right one for them.
So the idea is we try to put on a flash mob together which will include our own college students (the
students who are willing to do this obviously). The idea was to say video a few rooms in college with
students in learning then lesson ends and it now goes to lunch time. Then the camera is filming the
square where people are sat down and walking around, then music starts this is when at this point
people are still sat down and then you see a particular group of people walking around, a few of
them then start dancing to the music all doing the same routine. Everyone’s eyes then look at the
dancers, and then a few more people join in the dance routine. Then once the song has ended the
dancers then all just walk of and act as normal students again. I am hoping we can get at least 10
people to learn a certain dance routine.
Applications
Short Films
In the beginning short films were what people went to the cinema for. Before developing into films
of around 90 minutes long these day’s short films aren’t very popular. These days now short films
are not as entertaining but in some cases such as music videos short films are collaborated within
the music. Short films vary in length from 2 minutes to around 7 – 10 minutes. By using a short film
within our video we will be extending the overall finishing time so that the promotional video is
longer. Other ways that we could use a short film within our video is using a technique that will keep
the viewers interested. Stockport College have used a technique of music by making a music video
all around college. They change some of the lyrics round so that the viewers can see how it relates to
the college.
Promotional Material
This is where certain materials such as photographs and videos get used to promote a specific thing.
For example, any previous photo’s that have been taken within college that may be on the college
website could be then used by a student to put into their project. This is what we will be doing. We
will be using a lot of promotional material within our video which will then turn out to be an even
more creative promotional piece for the college. Below in a few other points I have shown the
different ways we are going to be using to promote our video and gone into detail about why we’re
promoting the college this way and how effective it will be.
User Generated Content

3. Heather Lomas LeeanneHibbert Lewis Bradley
User generated content is anything that is uploaded by someone to another source. For example this
can include uploading a photo to Facebook or any other social networking site. Many social
networking sites will contain some sort of user generated content in fact there will be user
generated content uploaded every day. Facebook was made in 2003 and has been a major success
ever since for user generated content. It was created for people to get in contact with each other
and show others what they are doing in life.
Viral Marketing
“Viral marketing is an idea that spreads--and an idea that while it is spreading actually helps
market your business or cause.”
I took the above extract from a page I found on Moodle. In a basic form viral marketing is when
something in particular gets put onto the web and then spreads across the world virally. For example
the Cadbury’s advert based on the gorilla playing the drums was a massive hit across the world.
Everyone can remember the advert and the hits on YouTube soon rocketed high. After putting the
video on YouTube it has 6, 912,572 views to this day. This is a massive amount of views as everyone
was researching into it and watching it for leisure. This was a good example of viral marketing as the
Cadbury’s product was selling all across the world.
Advertising
When it comes to advertising the college video we will have to take into account the best ways of
getting feedback and the most views of our product. Advertising includes how we publish the video
to the public, parents and potential students. This can include putting the video on in local schools to
advertise the college. We could also put the video on YouTube which will draw students in as they
research into colleges. Another way would be to put the video on the college website also for
parents to see as well as students. As you can see many ways of advertising include going online with
the video, uploading it to the web as the web is the most successful way of researching these days so
having our video on there will keep the college up to date showing it online, this will also keep the
college in mind for any students that view the video and website.
World Wide Web
The World Wide Web is important in this day and age as everyone goes on it. The Web is a very
useful tool as it instantly gives you the answer you are looking for. Since the World Wide Web has
been made public there is no need to go looking for books with the answers you need. There are
many different advantages of the internet and this is why it is used every day all around the world.
Technology such as the internet has even progressed onto portable devices such as mobile phones,
music players and laptops. Of course when I say that everyone uses it there are in some cases when
people do not have the facilities to be able to connect to the internet. Places with such a
disadvantage like this will not be able to progress into the future of technology like most places we
know such as Japan. The World Wide Web is important to know about for our video as the video will
be published to the internet on sites such as YouTube. By putting it on YouTube we will need to
know all about the internet and what the issues are with it. The only issues with the internet are
internet trolls and privacy. Internet trolls are people who hide behind the internet to abuse and
upset users that in some extreme cases can cause the users victim to do something drastic. Issues of

4. Heather Lomas LeeanneHibbert Lewis Bradley
privacy are most known on Facebook where people hide behind a fake account. By hiding behind a
fake account many criminals such as paedophiles can get in contact with the younger generation and
stalkers can also get in contact with someone without realising. Facebook is a prime target for this
and internet trolling as it is often in the news and in the papers. Facebook is the social network to be
on in this day and age so you never know who could really be adding you. Overall having our video
published to the internet will be good for us as we can get all the feedback we need whether it is
positive or negative to help us progress in the future.
CDs
CD’s also known as Compact Discs are used in everyday life more and more. These days compact
discs are all the more useful when it comes to advertising having a CD means you can watch it
anywhere. CD’s used to be very popular a few years ago before the craze of smartphones and
portable music devices came out. There used to be the day of Walkman’s which portable CD players
that ran off batteries. These were very popular and still kept the demand for CDs on the rise. In 2001
the IPod came out. This was a portable music device which cancelled out all the necessities of
carrying CDs with you and spare batteries. This meant that CD’s went down in the music world but
also was on the rise when it came to computers. Computer used to have floppy disc slots. The floppy
disc did everything a CD can do now but they were out of date for this decade. CD’s are now more
popular for Computers and games consoles, which is why we are going to be using a CD within our
project. By using a CD we will be able to put our video onto a disc so therefore we always have a
backup in case it is deleted but also we can send CD’s out to promote our given course.
Presentations
When it comes to presentations our whole promotional video will be a presentation for the
college to show students and others that Cheadle &Marple College is a great college to go to
and fits everyone’s needs. To show this in a presentation we will be showing all the
information needed to know about a chosen course but also what the college itself has to
offer, such as the facilities. Furthermore with using presentations within our promotional
video, we will be showing out video through a presentation on interactive whiteboards and
on computers around the college open evenings. As well as this we need to make sure the
video is made in a presentation format to be used to promote the college.
Compression
Compression will be very important when we have finished the filming as we will need to
compress all the filming down to make the file size smaller. We will need to make the file
sixe smaller because the larger the file size is the longer the video will take to start playing. if
we were to leave the video the same size when we have finished the filming it will have to
buffer for ages and would be very slow at loading for anyone to watch the video.
Digital file formats
Throughout making the video we will be using a few different types for digital file formats,
the main file format that we will be using is mov. We will be using mov because it is a quick

5. Heather Lomas LeeanneHibbert Lewis Bradley
time movie file, which is an apple software product. Quick time movie files are a very
common file. Mov functions frequently as both as a sharing file but its quality enough to use
as a source video inside of an editing program. But the only thing with using mov is that we
will have to make sure that we compress the video as much as we can so that the mov file
will work as well as it can.
Streaming methods
For the video that we are making we will be using windows media player which is a
progression streaming method. One of the reasons that we will be using this method is
because the video us going on to YouTube and that is the streaming method that we need
to use in order to put the video on. It is easy to tell the different between different
streaming methods, for example as I said before YouTube use the progression method
which will buffer the video when it is playing.
The screen shot to the right is off
BBCI player which is showing that
is buffering before the video will
play which is different to you tube
because it buffers the whole video
before its starts playing. When we
put our video on to you tube we
would have used the progression
streaming method and the video
will buffer as it playing.
Data transfer rate
Data transfer rate is the rate that data is transferred between devices which are sometimes
referred as throughput. Data transfer rate will be important when we need to add music to
out video because we will need to down load it off the internet and change it to MP3 format
so that is when we will be looking at how fast the transfer rate is. For example when we
move files on the computer to a different folder or to a pen drive you will often get a box
come up which will tell you how long it will take to move the files that is when the
downloading is taking place. Below is an example of what I was just saying where I have
copied a file from a different folder and pasted it in to a new folder and it is telling me how
long it will take for me to move the file.

6. Heather Lomas LeeanneHibbert Lewis Bradley
We will get the same type of box come up when we will be downloading the music of the
internet which will tell us how long it will take to down load the file.
Media players
When we are making the video we will be using widow’s player,
but there are several other different types of media players.
Adobe flash player is also a popular media player which will play
files on the internet that have been created in flash. When flash
player was created it could only play to display 2‐dimensional
vector animations, but has also become popular for creating Rich
Internet Applications and streaming audio and video. Quick time is
another popular media player that has been developed by apple
but it can play many file formats like digital video, media clips,
animation text and music. It is also available for windows operating
systems.
Digital rights management systems.
DRM, which stands for digital rights management systems which is important to know when
making and type of video so that we know the copy right rules and that the digital content is
correct for out video. DRM help to protect the copyrights of electronic media, which include
music and movies too. For example the apple iTunes store uses DMR system to limit the
number of computers that songs can be played on. Each audio file downloaded from the
iTunes music store includes information about the owner of the file and how many times
the file has been transferred. The protected files will not play on computers that have not
been authorized to play the music. DRM will help publishers limit the illegal propagation of
copyrighted works. This can be accomplished by using digital watermarks or proprietary file
encryption on the media they distribute.