Opening presentation to attendees of the #MobiU2013 Summit, 9/26 in Chicago.

1. Mobilized by the Heartland Mobile Council
MobiU2013 Summit
Hugh Park Jedwill
Executive Director, Heartland Mobile Council
#MobiU2013 @heartlandmobile

2. #MobiU2013, @heartlandmobile
Housekeeping Notes
• Keep your Phones on! Check-in
• WiFi: MSFTOPEN
• #MobiU2013
• Restrooms past MPR3
• Join us for the ExpHall Reception, 6-9pm
• Mobile experiences & demos
• Networking, drinks & hors d’oeuvres
• Contest . Visit 10 ExpHall partners for a chance to win and X-Box

3. #MobiU2013, @heartlandmobile
The Heartland Mobile Council is a
Chicago-based non-profit
Mission:
to inspire and educate brands
on how to use mobile effectively

4. #MobiU2013, @heartlandmobile
•If this Summit “feels” different it’s because…
•We create a Safe Learning Environment
•Speakers are not selling
•No “sponsors-to-speak”
•ExpHall vendors do not pay
•HMC = non-profit + 100% volunteers

5. #MobiU2013, @heartlandmobile
HMC Events - SOLD OUT
• MobiU2012: Couponing, 4/25; Moms, 6/21; Summit 9/24
• MobiU2013; Millennials 3/18; Hispanics 6/13; Brands+Startups 6/27

6. #MobiU2013, @heartlandmobile
#MobiU2013 Seminar: Path to Purchase

7. 9:00 Registration
10:00 Opening
10:10 Mobile2-
Reality Pitch
10:20 Opening
Keynote
11:15 State of
Mobile
MPR1 MPR2
Building a
Mobile Team
#MobiU2013, @heartlandmobile
Curriculum: 9:00am - 12:00pm

8. 1:00 Location
Behaviors
MPR1 MPR2
Mobile &
Hispanics
2:00 Privacy &
Litigation
MPR1 MPR2 MPR3
Mobile &
Millennials
Creating
Buy-in
#MobiU2013, @heartlandmobile
Curriculum: 1:00pm - 3:00pm

9. #MobiU2013, @heartlandmobile
Curriculum: 3:00pm – 9:00pm
3:00 Closing
Keynote
4:00 Closing
Keynote
Panel
4:45 Closing
5:00 Mobile2-
Reality Pitch
Envisioning
Center
6:00 ExpHall
Reception
MPR1/2/3

10. #MobiU2013, @heartlandmobile
#MobiU2014 Plan
MobiU2014 Seminars (Mobile Ads, B2B)
Brands+Startups ™ accelerator
HMC Certification
HMC ThinkTank
Mobile University Week™ 2014

11. #MobiU2013, @heartlandmobile
Brands+Startups Accelerator
• Housed in TechNexus
• Bringing startup innovation
to brands
• Game show contest
(The Voice + Shark Tank)
• Teaching startups Marketing
• Brands coach their team

12. #MobiU2013, @heartlandmobile
HMC Certification
WHAT IS IT?
A broad-based education
in mobile marketing that
help professionals
understand how to
execute mobile programs
 April 2014
 IMC/Medill
Downtown Campus
WHEN & WHERE?
WHO SHOULD ATTEND?
Business and Marketing
professionals who must
build and execute mobile
campaigns for their
company or clients

13. #MobiU2013, @heartlandmobile
HMC Certification
 Contains the best content taught by
the best people
Build
 Live campaign solidifies initial
concepts and lays foundation for the
next level
Curriculum
Learn
 Testing two months later ensures
retention of the key learning points

14. #MobiU2013, @heartlandmobile
HMC ThinkTank
• Deep thought mobile
leadership
• Both left & right brain
• Quarterly
• Includes brands,
agencies, mobile co’s

15. #MobiU2013, @heartlandmobile
Vote for your Favorite Artist

16. #MobiU2013, @heartlandmobile
Thank you to our Sponsor!
HMC Partners!