4. TARGET AUDIENCE
• Women 18-30
• Career
• Urban
• Middle Class
• online presence
• Enjoys fashion
trends
5. #ZARASTREET
1.) Consumers take
pictures of themselves in
Zara clothing.
2.) Post image to social
media platform using
#ZaraStreet.
3.) Zara’s team takes the
images and creates
content highlighting real
women rocking top
trends.
6. THE CAMPAIGN
• Timeline
• 6 Months – January to June
• Spring and Summer Collections
• Daily content posts
• Platforms
• Social Media
• Blog
• Website
• Email
• Collection look-book and weekly showcase