The BioVia health management product suite includes: • Persona™, our proprietary behavior change model • An innovative technology platform • A short, engaging health assessment • Streamlined screenings • A new approach to coaching for health management and condition management (asthma, diabetes, chronic pulmonary disease, coronary artery disease and congestive heart failure) Learn more about our innovative BioVia suite at www.healthfitness.com.

1. WHAT IF
YOU COULD PERSONALIZE THE STEPS TO BETTER
HEALTH FOR YOUR PARTICIPANTS?
Imagine the ability to improve population health across the
continuum—from those who want to add new health habits
to those who need help managing chronic conditions—while
giving participants the personalized tools and support they
need to write their own story of better health.
BioVia

2. BioVia
Platform
Health
Assessment
ScreeningCoaching
Persona
BIOVIA
HealthFitness’ new BioVia® health management suite provides you with the foundation to build a
culture of health—and move participants along the path to living well.
Persona™, our proprietary behavior change model, provides the framework for the BioVia product suite.
Persona maps the personal path to well-doing for each participant. Well-doing refers to the process of
taking action to change behaviors—from eliminating unhealthy behaviors, adding healthy behaviors
or reducing biometric risks.
In addition to Persona, the BioVia product suite includes an innovative technology platform, a new
approach to coaching, a short, engaging health assessment and streamlined screenings.
H E A LT H M A N A G E M E N T S U I T E

3. BioVia
WHAT DOES
BIOVIA MEAN
Each of us has a life story that begins the minute
we’re born. And throughout the course of life,
we all have opportunities to choose one of many
paths that can change our personal story—for
better or worse.
BioVia gives each participant new opportunities
to change course or to start a new chapter to
include a lower risk of poor health and a higher
sense of well-being.
T H E P AT H T O B E T T E R H E A LT H
Bio:(from biology) life, living; (from biography) story, one’s life, course or way of living.
Via:road, channel, course; by way of; path.

4. BioVia
BioVia is a registered service mark and Persona is a trademark of Health Fitness Corporation.
iPad is a registered trademark of Apple Inc. © 2015 Health Fitness Corporation
BIOVIA
FEATURES
An innovative platform:
Serving as the hub for BioVia, the
platform connects participants
to personalized resources such
as health assessments, screenings, rewards,
coaching, corporate fitness activities,
challenges and more.
A short, engaging health
assessment: Our health
assessment is quick, easy and
to the point. Results not only
assess health risks, but motivation, too, so
we can tailor recommendations and health
experiences for each participant, engaging
more of your population in healthy behaviors.
A new approach to coaching: Our
approach to coaching addresses
needs of participants across the
health continuum for an entire
population—from those with lifestyle goals,
to those with lifestyle and clinical goals, to
those with primarily clinical goals.
Streamlined screenings:
Streamlined screenings use iPad®
technology to make our on-site
biometric screening process more
time-efficient and engaging.
A proprietary behavior change
model: Persona, our behavior
change model, tailors the approach
used to support behavior change
with each participant based on unhealthy
behaviors, absent healthy behaviors, biometric
risks and motivation to change. By using this
approach, Persona mobilizes more of your
population to improve well-being.
About HealthFitness
HealthFitness, a Trustmark company, is an award-winning, URAC- and NCQA-accredited provider of
health management, corporate fitness and condition management solutions. With nearly 40 years of
experience, HealthFitness is a proven leader and partner for infusing a culture of health. We maximize
client results through personalized interaction and a science-based approach to on-site program
management, engagement and prevention. Parent company Trustmark provides a full spectrum of
employee benefits to improve well-being through better health and greater financial security. For
more information on HealthFitness, visit www.healthfitness.com.
800.639.7913 | www.healthfitness.com