1. Overview Webinar
April 5, 2012
April 5, 2012

2. On Today’s Call:
JL Neptune Martin Entwistle
Senior Vice Executive Director
President
Druker Center for
Health 2.0 Health Systems
Innovation
April 5, 2012

3. Agenda for Today’s Meeting
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April 5, 2012

4. Background to linkAges™:
The linkAges™ Developer Challenge and Accelerator Project has
been established by the Druker Center for Health Systems
Innovation, part of Palo Alto Medical Foundation a large, not-for-
profit integrated health-care provider located in Silicon Valley, in
partnership with Health 2.0.
April 5, 2012

5. Successful Aging – a Big Problem:
• Health care for seniors is characterized by fragmented services, high cost,
and suboptimal outcomes.
• Ignores critical aspects of quality of life that significantly impact health,
particularly social and behavioral determinants.
• Each day for the next 18 years over 10,000 Baby Boomers in the U.S. turn
65.
• In 1990, 1 in 8 residents of Santa Clara County was over age 60. By 2010,
that grew to 1 in 6. By 2030 it will be over 1 in 4.
• Vast majority of rapidly growing senior population express the desire to
age independently in place in their homes and communities.
• Many face an array of challenges; complex health issues, potential for
social isolation, and difficulty accessing existing community resources
April 5, 2012

6. The Problem to Solve:
• Ensure that everyone has access to excellent health care whenever and
wherever they need it.
• Move from focus in current health care system on acute and sick-care,
which does not meet needs adequately or cost effectively .
• Shift from focus on responses to crises, treating an acute health event, to
systems that enable preemptive action through signal detection
• Create systems capable of changing the health behaviors of individuals,
and the health environment
• Drive active community engagement to support individuals to be healthy
and sustained at home
April 5, 2012

7. linkAges™ - The Vision:
• PAMF has embarked on an initiative to create a new
paradigm in the way we think of health and
healthcare by actively creating and building a highly
functional, coordinated and scalable ecosystem to
sustain Successful Aging - linkAges™.
• It will address the physical and social determinants of
health, leveraging social services and caregivers
already in the community, and partnering with
professional healthcare teams - linkAges™.
April 5, 2012

8. PAMF linkAges™ - a
dynamic, integrated system
to support Successful Aging
Resource Matching
Signal Detection Senior Profile Find and connect with resources
Identify, mitigate and manage Capture my needs in the community that can help
risks to my physical and preferences and context in manage risks to my physical and
social health that could order to personalize my social health so I can continue to
compromise my ability aging in place experience live safely in my home
to live safely in my
home
Microcommunities
Find and connect with other people in the
community with whom I can exchange
services and support that help me
remain independent in my home, stay
socially-engaged, and maintain a sense
of purpose and value as I age

9. linkAges™ Developer Challenge
Focus on Signal Detection:
The developer challenge is focused on one of the key linkAges system components
“Signal Detection,”, tracking and interpreting data that will forewarn of impending
events with the potential for significant negative consequences.
We are asking developers to explore Signal Detection, the creative detection and
use of signals of physical and social health of our seniors to proactively improve
health outcomes and quality of life.
We are particularly interested in community-based signals that are not currently
captured and leveraged within the traditional clinical care setting:
•Select signals that are important and relevant to senior health and quality of life
•Prototype creative systems in which those signals could be detected, analyzed and
meaningfully visualized by appropriate parties
•Show what actions would be taken as a result
•Demonstrate how that would improve the health of a population of seniors in the
community.
•Explain how the solution would be deployed, scaled and maintained
April 5, 2012

10. Our Challenge to You:
The PAMF Innovation Center is looking for
expansive, outside-the-box thinking, so
this is a place for BOLD ideas.
We are looking for developer teams who are
aligned with our Successful Aging mission and
share our passion for d is ru p tive ly innovative
solutions.
March 15, 2012

11. Developer Challenge Phases:
Phase Description
Weekend Kick-off Focus on identification of creative
solutions; brainstorming,
storyboarding, and creating
preliminary wireframes
3 month Challenge Advance solution concept and
submit working prototype
6 month Accelerator Refine prototype, interface with
(for the winner) linkAges system and evaluate
solution in real-world use
April 5, 2012

12. Kick-off Weekend Agenda
April 14th and 15th:
Timing Activity
Saturday April 14th Education Session
8:30 – 1:00 •Todd Park, U.S. CTO, Eric Dishman, Intel , Paul Tang, PAMF CITO
Lunch
Saturday April 14th Team-Work
2.00 – 6.00 •Nailing the problem to solve, Hot signals to capture
Networking
Sunday April 15th Team-Work
8:00 – 12:00 •Create solution framework; signals, devices, comms, outputs
Lunch
Sunday April 15th Pitches
1:00 - •Create solution realization; storyboard, wireframe, walkthrough
•Pitch solution
Judging and Announcement of Winner
Computer History Museum, 1401 N. Shoreline Boulevard, Mountain View:
http://pamfinnovation.eventbrite.com/
April 5, 2012

13. Who Should Attend:
• Significant opportunity for visionary people to
jumpstart their business and work with a leading
edge Silicon Valley health provider
• A “need to be there” for early stage companies or
developers targeting seniors with their solutions!
• In “must attend” for those who are focused on signal
detection and data visualization (quantified self,
mobile tech, etc)
April 5 , 2012

14. Evaluation Criteria:
• Meets deliverable requirements (10%)
• Addresses a significant problem fundamental to
senior health and well-being (20%)
• Potential to impact identified problem (15%)
• Implementability within project timeline (15%)
• Fit with linkAges system design (10%)
• Innovation and creativity (15%)
• Affordable, sustainable, & scalable (10%)
• Quality of presentation (5%)
April 5, 2012

15. Awards:
• Kick-off Event – Concept Creation
– First Prize - $1,000
– Second Prize - $500
– Third Prize - $250
• 3 Month Developer Challenge – Prototype Creation
– To be confirmed
• 6 Month Accelerator – Solution Delivery
– Integrate and deliver solution within linkAges system
– Validate in “real-world” situation
– If successful, establish partnership agreement with PAMF
April 5, 2012

16. Timeline:
o Kick-off Meeting April 14th and 15th
o Winners Announced April 15th
o 3 Month Developer Challenge April 30th
(Briefing and Kick-Off)
o Developer Challenge Closes July 30th
o Developer Challenge Judging August 13th
o Winner Announced October 1st
o Winner Commences Accelerator October 1st
(6 month Program)
April 5, 2012

17. For More Information and
Registration:
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