Running head: ANNOTATED BIBLIOGRAPHY: MARK ZUCKERBERG 1 Annotated Bibliography: Mark Zuckerberg Name University Class Date 1) Alef, D. (2010). Mark Zuckerberg: The face behind facebook and social networking. Retrieved from https://books.google.com/books?hl=en&lr=&id=z2z9y4uOy1QC&oi=fnd&pg=PP4&dq=Mark+Zuckerberg:+The+Face+Behind+Facebook+and+Social+Networking&ots=M6-kxsE49K&sig=eFOPQHfKFoIKL8niTJeiJCK4AJg#v=onepage&q=Mark%20Zuckerberg%3A%20The%20Face%20Behind%20Facebook%20and%20Social%20Networking&f=false This study covers the struggle of Mark Zuckerberg, the founder of the world's most sued networking site. At the time of this study, Mark Zuckerberg was the youngest billionaire in the world. At the age of 26, he had a net worth of $6.9 billion dollars. This article author covered the success of Facebook and how it gained the status of the most innovative company in the word in 2009. It inspires its readers about what hard work and the right approach can do. Its audience can be from students to entrepreneurs and business managers. The author of the study is Daniel Alef who is an award-winning author. The author tried to communicate this point that Facebook did not achieve its current status in innovation, creativity, and high profits out of utmost luck, it has long and hard work of its author. The article presented the role played by Mark Zuckerberg in the innovative culture of the United States and technology worldwide. It was his smart strategies and persistent work which has made him stand in the same line as Bill Gates, Steve Jobs, and Donald Graham. Through this, the author has inspired its audience that through patience and hard work, success can be achieved. 2) Amidon, M. (2011). Mark zuckerberg: Facebook creator. Retrieved from https://books.google.com/books?hl=en&lr=&id=p1smc18pjWsC&oi=fnd&pg=PP1&dq=Amidon+Mark+Zuckerberg:+Facebook+Creator&ots=aMCME5l8qj&sig=oPgZJ1yC54QNlKCtl6MFEQitBaA#v=onepage&q=Amidon%20Mark%20Zuckerberg%3A%20Facebook%20Creator&f=false Marcia Amidon is affiliated with Bowling Green State University as an assistant professor. She is working with the Department of Popular Culture. In the article, the author tried to examine the life of one of the most influential people of this time. Facebook along with Apple, Microsoft, and Google are the most influential companies in the world and it has gained this status due to the vision of its founder, Mark Zuckerberg. The story of Mark is as important as the story of Facebook itself. The quick analysis of Marks's life gives inspiration to its reader that through hard work and dedication, the status quo can be challenged. His story gives hope to people that the human mind is the biggest strength, not the credentials on any piece of paper. 3) Davis, D. G., Maida, J., & Saalfeld, F. (2017). Orbit: Mark zuckerberg, creator of facebook. Retrieved from https://books.google.com/books?id=GSU5hjSw0HwC&pg=PA4&lpg=PA4&dq=jerome+maida+orbit+mark+zuckerberg+preview&source=bl&ots= ...

1. Running head: ANNOTATED BIBLIOGRAPHY: MARK
ZUCKERBERG 1
Annotated Bibliography: Mark Zuckerberg
Name
University
Class
Date
1) Alef, D. (2010). Mark Zuckerberg: The face behind facebook
and social networking. Retrieved from
https://books.google.com/books?hl=en&lr=&id=z2z9y4uOy1QC
&oi=fnd&pg=PP4&dq=Mark+Zuckerberg:+The+Face+Behind+F
acebook+and+Social+Networking&ots=M6-
kxsE49K&sig=eFOPQHfKFoIKL8niTJeiJCK4AJg#v=onepage&
q=Mark%20Zuckerberg%3A%20The%20Face%20Behind%20Fa
cebook%20and%20Social%20Networking&f=false
This study covers the struggle of Mark Zuckerberg, the founder
of the world's most sued networking site. At the time of this
study, Mark Zuckerberg was the youngest billionaire in the
world. At the age of 26, he had a net worth of $6.9 billion
dollars. This article author covered the success of Facebook and
how it gained the status of the most innovative company in the
word in 2009. It inspires its readers about what hard work and
the right approach can do. Its audience can be from students to
entrepreneurs and business managers. The author of the study is
Daniel Alef who is an award-winning author. The author tried to

2. communicate this point that Facebook did not achieve its
current status in innovation, creativity, and high profits out of
utmost luck, it has long and hard work of its author. The article
presented the role played by Mark Zuckerberg in the innovative
culture of the United States and technology worldwide. It was
his smart strategies and persistent work which has made him
stand in the same line as Bill Gates, Steve Jobs, and Donald
Graham. Through this, the author has inspired its audience that
through patience and hard work, success can be achieved.
2) Amidon, M. (2011). Mark zuckerberg: Facebook creator.
Retrieved from
https://books.google.com/books?hl=en&lr=&id=p1smc18pjWsC
&oi=fnd&pg=PP1&dq=Amidon+Mark+Zuckerberg:+Facebook+
Creator&ots=aMCME5l8qj&sig=oPgZJ1yC54QNlKCtl6MFEQit
BaA#v=onepage&q=Amidon%20Mark%20Zuckerberg%3A%20F
acebook%20Creator&f=false
Marcia Amidon is affiliated with Bowling Green State
University as an assistant professor. She is working with the
Department of Popular Culture. In the article, the author tried to
examine the life of one of the most influential people of this
time. Facebook along with Apple, Microsoft, and Google are the
most influential companies in the world and it has gained this
status due to the vision of its founder, Mark Zuckerberg. The
story of Mark is as important as the story of Facebook itself.
The quick analysis of Marks's life gives inspiration to its reader
that through hard work and dedication, the status quo can be
challenged. His story gives hope to people that the human mind
is the biggest strength, not the credentials on any piece of
paper.
3) Davis, D. G., Maida, J., & Saalfeld, F. (2017). Orbit: Mark
zuckerberg, creator of facebook. Retrieved from
https://books.google.com/books?id=GSU5hjSw0HwC&pg=PA4
&lpg=PA4&dq=jerome+maida+orbit+mark+zuckerberg+preview
&source=bl&ots=nunUEhyZaD&sig=ACfU3U1ref015_BrjZtFB
QgdzCAblGCjOA&hl=en&sa=X&ved=2ahUKEwiHiZfVsJPmAh
X7HzQIHWKDBoQQ6AEwAnoECAkQAQ#v=onepage&q=jero

3. me%20maida%20orbit%20mark%20zuckerberg%20preview&f=f
alse
This article is co-authored by three authors namely Jerome
Maida, Darren G. Davis, and Fritz Saalfeld. Jerome Maida is a
political writer, he has several political books to his name. Fritz
Saalfeld also has some published articles to his name. Darren
Davis is not only an author, but he is also an independent
publisher. In this article, these three authors have discussed the
life of Mark Zuckerberg in detail. They shared the story behind
him becoming the founder and CEO of Facebook. This study is
not just about the good things and high notes, but it also covers
the low points in the life of Mark Zuckerberg and how all these
ups and laws made him the person he is and helped him become
the youngest billionaire. It also uncovers the harsh realities that
originally Facebook was not created for social networking,
rather it was created for helping people in dating and how it
impacted the lives of its founder himself. This article with a
hint of comedy has put forward its point of how life treats us
and how we should convert every situation into an opportunity
for moving forward.
4) Healey, K., & Potter, R. (2017). Coding the privileged self:
Facebook and the ethics of psychoanalysis “outside the clinic”.
Retrieved from
https://journals.sagepub.com/doi/pdf/10.1177/152747641774515
2
Kevin Healey is associated with the University of New
Hampshire Durham and Richard Potter is affiliated with
American Jewish University Bel-Air. These two academics
shared their research through this article in which an analysis is
done of official statements made by Facebook CEO and founder
Mark Zuckerberg about moral concepts followed by the firm. It
creates a development concept to create a relationship with
Facebook users that reflects the relationship between a patient
and an analyst. Facebook treats its users as patients and feeds
them a set of virtues and acceptable values through this
platform which has deep embedded commercial imperatives.

4. Facebook is the world's largest networking platform which has
more power than any other social networking site on its users.
Facebook uses this power to manipulate the values and
perspectives of its users. This is of course done under the
supervision of its founder. Through this study, the authors tried
to communicate to the audience which also includes the
policymakers to realize the social construction of morals and
values before it’s too late. The power dynamic between
Facebook and its users is highly imbalanced and it needs
rectification as early as possible.
5) Hoffmann, A. L., Proferes, N., & Zimmer, M. (2016).
“Making the world more open and connected”: Mark Zuckerberg
and the discursive construction of Facebook and its users.
Retreived from
https://journals.sagepub.com/doi/full/10.1177/14614448166607
84
Anna Lauren Hoffmann is an author and teaches at the
University of California, Berkeley. Professor Nicholas Proferes
is associated with the University of Maryland and Professor
Michael Zimmer is linked with the University of Wisconsin,
Milwaukee. This study discussed the increasing dominance of
social networking sites and their impact on overall society and
quality of life. Some major concerns discussed by the authors
include information privacy, complicated online life, and online
identity. Technology has an increasing role in our lives, but it
needs to be better understood and better regulated. The role of
Facebook in this scenario is analyzed through the public
interactions of Mark Zuckerberg and how he has defined the
relationship between the organization and its users. This article
pays special focus on the regulation of online life and it can be
regulated by lawmakers and law and enforcement agencies, but
it needs to be done now than later.
6) Iversen, S. (2017). Narratives and online decorum: The
rhetoric of mark zuckerberg's personal storytelling on facebook.
Retrieved from
https://www.academia.edu/38250694/Iversen_Narrative_and_On

5. line_Decorum_Style_17_preprint.pdf
Stefan Iversen is an author who has contributed a lot towards
project MUSE which focuses on creating and disseminating
resources. He has done primarily more work in the field of
communication. In this article, the author tried to assess the
rhetorical dimension of personal storytelling. The author
examined the persuasive way of Facebook in convincing its
users to share their stories through personal storytelling. The
author investigated that when Mark Zuckerberg or someone else
with the same influence shares a personal story on Facebook, it
indirectly sets the benchmark for is users on what to share, what
not to share and in large builds a general narrative among users.
Through this personal storytelling technique, appropriate
behavior is defined for users who are often strategic in nature.
The authorized to make the audience aware of such tactics
employed to convince users to share more and create more
content for the company. This is one of the most effective
strategies employed by Mark Zuckerberg.
7) Mcneill, L. (2012). There is no "I" in networking: Social
networking sites and post human autobiography. Retrieved from
https://www.researchgate.net/publication/236727297_There_Is_
No_I_in_Network_Social_Networking_Sites_and_Posthuman_A
utoBiography
Lurie McNeil is an author who has contributed towards studies
of social networking, Genre theory, and social networks. In this
article, she discussed content creation at Facebook or other
similar networking sites. Through assessment and detailed
analysis of Facebook accounts and profiles of users show that
there is an understudy of humanist and post-humanist lives.
These profiles at Facebook relate to user profiles at other
networking platforms which creates an overall life after careful
reconsideration. Based on these integrated lives, narratives are
built for masses. This study helps the audience realize how deep
and complicated social networking is and how it impacts human
society at large. People like Mar Zuckerberg and other founders
of social networking sites have an equal role to play in the

6. narration building of the general public.
8) Rider, K., & Wood, D. (2018). Condemned to connection?
Network communitarianism in mark zuckerberg’s “facebook
manifesto”. Retrieved from
https://www.researchgate.net/publication/328299551_Condemne
d_to_connection_Network_communitarianism_in_Mark_Zucker
berg%27s_Facebook_Manifesto
David Murakami Wood is affiliated with Global Urban Research
United at school of Architecture Planning and Landscape at the
University of Newcastle. In this article, both authors analyzed
the "Facebook Manifesto" presented by Mark Zuckerberg in
2017. Facebook has faced a lot of criticism based on its data
sharing and misusing customer data without their permission.
After this Facebook faced harsh backlash from users as well as
from the lawmakers. As a result of which the CEO and the
founder of Facebook, Mark Zuckerberg presented the "Facebook
Manifesto" declaring the political manifesto of the company. In
it, he outlined the future course of action for the firm. Help
from different researcher’s work has been taken for preparing
this manifesto including Connexionism of Eve Chiapello and
‘Understanding of platform’ and ‘analysis of Surveillance
capitalism’. All these concepts have been borrowed for defining
the future plan of the firm. It is hoped that Mark Zuckerberg
defines the vision well for his company as he did 15 years go
and put the firm right on track.
References
Alef, D. (2010). Mark Zuckerberg: The face behind facebook
and social networking. Retrieved from
https://books.google.com/books?hl=en&lr=&id=z2z9y4uOy1QC
&oi=fnd&pg=PP4&dq=Mark+Zuckerberg:+The+Face+Behind+F
acebook+and+Social+Networking&ots=M6-
kxsE49K&sig=eFOPQHfKFoIKL8niTJeiJCK4AJg#v=onepage&
q=Mark%20Zuckerberg%3A%20The%20Face%20Behind%20Fa
cebook%20and%20Social%20Networking&f=false

7. Amidon, M. (2011). Mark zuckerberg: Facebook creator.
Retrieved from
https://books.google.com/books?hl=en&lr=&id=p1smc18pjWsC
&oi=fnd&pg=PP1&dq=Amidon+Mark+Zuckerberg:+Facebook+
Creator&ots=aMCME5l8qj&sig=oPgZJ1yC54QNlKCtl6MFEQit
BaA#v=onepage&q=Amidon%20Mark%20Zuckerberg%3A%20F
acebook%20Creator&f=false
Davis, D. G., Maida, J., & Saalfeld, F. (2017). Orbit: Mark
zuckerberg, creator of facebook. Retrieved from
https://books.google.com/books?id=GSU5hjSw0HwC&pg=PA4
&lpg=PA4&dq=jerome+maida+orbit+mark+zuckerberg+preview
&source=bl&ots=nunUEhyZaD&sig=ACfU3U1ref015_BrjZtFB
QgdzCAblGCjOA&hl=en&sa=X&ved=2ahUKEwiHiZfVsJPmAh
X7HzQIHWKDBoQQ6AEwAnoECAkQAQ#v=onepage&q=jero
me%20maida%20orbit%20mark%20zuckerberg%20preview&f=f
alse
Healey, K., & Potter, R. (2017). Coding the privileged self:
Facebook and the ethics of psychoanalysis “outside the clinic”.
Retrieved from
https://journals.sagepub.com/doi/pdf/10.1177/152747641774515
2
Hoffmann, A. L., Proferes, N., & Zimmer, M. (2016). “Making
the world more open and connected”: Mark Zuckerberg and the
discursive construction of Facebook and its users. Retreived
from
https://journals.sagepub.com/doi/full/10.1177/14614448166607
84
Iversen, S. (2017). Narratives and online decorum: The rhetoric
of mark zuckerberg's personal storytelling on facebook.
Retrieved from
https://www.academia.edu/38250694/Iversen_Narrative_and_On
line_Decorum_Style_17_preprint.pdf
Mcneill, L. (2012). There is no "I" in networking: Social
networking sites and post human autobiography. Retrieved from
https://www.researchgate.net/publication/236727297_There_Is_
No_I_in_Network_Social_Networking_Sites_and_Posthuman_A

8. utoBiography
Rider, K., & Wood, D. (2018). Condemned to connection?
Network communitarianism in mark zuckerberg’s “facebook
manifesto”. Retrieved from
https://www.researchgate.net/publication/328299551_Condemne
d_to_connection_Network_communitarianism_in_Mark_Zucker
berg%27s_Facebook_Manifesto
Presentation Script for Mark Zuckerberg
Due 12/7/2019 Saturday
Must be submitted through Turnitin w/ report.
Writing Requirements (APA format)
· Length: minimum of 3 pages (not including title page or
references page)
· 1-inch margins
· Double spaced
· 12-point Times New Roman font
· Title page
· References page (minimum of 8 scholarly sources). These are
from the Annotated Bibliography. You can conduct additional
research as needed.
Instructions
The next step in the course project is to develop a script that
you will use to record the narration for your presentation.
Include headings for the slide number. Here are a few tips:
· For this project, you believed that Mark Zuckerberg had a
significant influence (positive or negative) on a movement for
social, economic, and/or political change in the 21st centuries.

9. Explore and address all the following requirements in your
project:
· Summarize the person's ideas.
· How did the ideas or changes affect the establishment and
status quo?
· What was the context in which this person proposed
ideas/change?
· How did the government or the people respond to the
ideas/change?
· What sort of following or support did he/she have?
· How have the ideas/actions of the person influenced
contemporary cultures and ideas?