Bands can now leverage collaborative promotion on social media to reach new fans. This involves bands endorsing and promoting each other's content to their own large fan bases. It allows any band to gain a big reach practically for free by getting endorsements from more popular bands. This new form of social media marketing works well for all bands as it builds relationships and gets new music and messages in front of large audiences. Collaborative promotion has become available to everyone and is a natural progression of social media.

1. How to break your band

2. Marke(ng
Distribu(on
Produc(on
Last piece of the puzzle left

3. The social web is a game changer for bands

4. Music has a lot of people’s attention on
600 million fans on Facebook, Twitter,
YouTube..etc

5. Name # of Fans Daily Growth Weekly Growth
1 Texas Hold'em Poker 35,893,396 90,964 668,283
2 Facebook 33,626,470 68,695 435,953
3 Michael Jackson 28,405,524 83,000 383,593
4 Lady Gaga 28,051,285 78,805 427,378
5 Eminem 27,789,057 123,008 580,307
6 YouTube 26,917,114 39,738 279,839
7 Family Guy 25,472,577 43,452 311,815
8 Rihanna 24,133,212 155,045 740,810
9 Linkin Park 22,554,330 92,926 469,441
10 Coca-Cola 22,327,907 14,528 110,334
11 South Park 21,715,753 24,561 189,441
12 Sakira 21,056,618 149,893 703,521
13 Justin Bieber 20,907,045 102,836 637,882
14 Megan Fox 20,836,647 15,946 124,740
15 Vin Diesel 20,596,565 19,553 146,769
16 The Simpsons 20,188,455 56,257 387,457
17 Lil Wayne 19,844,077 62,885 370,706
18 Cristiano Ronaldo 19,742,111 60,248 420,546
19 Starbucks 19,559,913 13,279 93,576
20 Bob Marley 19,493,941 68,729 316,232
21 The Twilight Saga 19,248,696 8,890 72,366
22 Music 19,230,661 20,526 166,593
23 Katy Perry 18,677,844 110,064 485,310
24 House 18,533,144 23,009 178,934
25 Twilight 18,366,075 54,431 382,550

6. Top 25 Facebook fan pages music is
dominate category

7. Today,
marke(ng
for
bands
on
the
web
is
broken
Google
Ads
Viral
Facebook
Twi@er
Blogs
Email

8. Cost
is
the
driver
Awareness
Connec(on
Conversions

9. When bands pay for awareness
Bands lose
Radio does not work this way
What if you paid for each person to show up at
your gig?
You get the idea

10. No real reach
One small gig at a time
One shot deal
The fans are not there for artists
Bad at getting music heard by new fans
How much is a like worth?

11. Trying to reach grandpa ?

12. Email is not a good tool to reach new fans.
Might be good for CRM

13. How to make it awesome

14. Reach fans where they are
Facebook and Twitter
In the stream = a new type of gig

16. 20 Random minutes on Facebook…
Shared
links
1,000,000
Tagged
photos
1,323,000
Event
invites
sent
out
1,484,000
Wall
posts
1,587,000
Status
updates
1,851,000
Friend
requests
accepted
1,972,000
Photos
uploaded
2,716,000
Comments
10,208,000
Likes
7,657,000

17. Status Updates the best opportunity to
reach new fans

18. In a perfect world how would I
reach new fans?

19. Practically free
Authentic
Engagement
Endorsed

20. How do I get big reach so it :
a) Does
not
break
the
bank
b) Moves
the
needle
for
my
band
c) Moves
your
overall
career
forward
d) Plays
into
the
strength
of
the
SW

21. Collaborative Promotion
Artists cross promoting other artists
to their fans.

22. Dr.
Dre
Eminem
50
CENT
Bruno
Mars
B.
o.
B.
Jay-­‐z
Rihanna

23. Not a new idea
Works great
But before only for
Big bands with close relationships
A closed room deal
.

24. For the first time
Collaborative promotion is available
To Everyone
Everywhere
.

25. How collaborative promotion works
Bands send messages to other bands and
ask them to endorse and pass them along to
their social media fans

26. Natural progression of the social web
SW
1.0
about
one
to
many
SW
3.0
about
many
to
many

27. Collaborative promotion =
Big endorsed reach

28. Fans get a hook up from bands they like
A new band gets their music and/or
message to in front of a large new audience
Builds relationships with other bands

29. It Works For All Bands

38. Millions of new fans reached
100,000’s of collaborative promotions
Social media marketing that works for
bands