Visit http://www.hds.com/corporate/social-responsibility/ or http://qr.hds.com/csr on your mobile phone for more information on the Hitachi Data Systems Corporate Social Responsibility Program

1. THE
HITACHI
SPIRIT
Corporate Social Responsibility

2. At HDS we believe that every company has a duty to contribute to the greater good.
For us, corporate social responsibility is a central business tenet and we work hard to
live up to the highest standards.
With Japanese roots going back over 100 years, our culture is founded on the values
expressed as the Hitachi Spirit. The Hitachi Spirit infuses our people and our
practices. It’s more than a poster on the wall or a graphic in a slide deck. It’s how – and
why – we get things done. It’s who we are.
Wa – Harmony, Trust, Respect
Makoto – Sincerity, Fairness, Honesty, Integrity
Kaitakusha-Seishin – Pioneering Spirit, Challenge

3. Ethics In the Hitachi Spirit, we believe that high ethical standards are the
foundation of both a successful business and a great environment
in which to work. Hitachi Data Systems employees feel the pride
and confidence of being a company that has clear, consistent,
unequivocal ethical standards.
We are proud to have been recognized for our
stance on ethics. In 2011 and 2012, Hitachi Data
Systems was recognized as one of the World’s
Most Ethical Companies by the Ethisphere Institute.
Learn more at: http://bit.ly/hdscsr11
To further ensure that the highest levels of ethical
practices are followed, HDS has a comprehensive
and interactive Code of Ethics and Business
Conduct. In 2011 HDS achieved the coveted
Ethics Inside Certification which recognizes and
rewards organizations with outstanding
commitments to ethical business practices.
Learn more at: http://bit.ly/hdscsr12
Hitachi Data Systems strives to provide a work
environment in which ethical conduct is recognized
and valued. We also encourage employees to
raise questions or concerns about ethics or legal
compliance. We focus on ethics every day of the
year, and in October every year Hitachi Data
Systems follows the lead of our parent company,
Hitachi, Ltd., by taking part in Compliance Month.
Learn more at: http://bit.ly/hdscsr13
Ethical You.
Report unethical or unlawful behavior you
observe in the workplace. An ethical
workplace is the best workplace.

4. Charitable Part of our mission at Hitachi Data Systems is to spread the benefits
of technological progress to every corner of the globe. It’s a business
Giving and Social goal for sure, but it’s also a humanitarian goal. We’re excited by what
we’ve been able to achieve.
Contribution
Our people help to shape our Giving Policy. Any
employee can propose a gift to a nonprofit
organization to which the employee has a direct
connection, typically as a volunteer. Recently a
large contribution was made to the Brain Tumor
Foundation when a group of employees participated
in the fundraiser.
Learn more at: http://bit.ly/hdscsr21
HDS has distributed corporate and local
contributions to help people in need. An example
is a contribution HDS made to the Singapore Red
Cross Society’s South East Asia Flood Appeal fund,
which helped provide support to those affected by
the flooding in Thailand. The money was used for
the purchase of relief items, such as food supplies,
boats and bottled water.
Learn more at: http://bit.ly/hdscsr22
Hitachi Data Systems Community Action
Committees (CAC) encourages HDS employees to
be involved in enhancing the quality of life in their
communities by providing grants to local targeted
non-profits. One example is support of science and
technology education.
Learn more at: http://bit.ly/hdscsr23
Angel Investor You.
Did you know that for as little as US$15 you
can help someone regain their dignity and
become a productive member of society?
Thanks to the financial movement known as
microfinance, low-income people around the
world now have access to small cash loans
for funding independent business ventures.
Go online and search “microfinance” for
more information. It’s worth it!

5. Supply Chain Hitachi Data Systems has long advocated fair and transparent business
and human rights. We do not use forced, bonded or child labor. We
Sustainability and comply with the International Labor Organization’s conventions,
United Nations’ declaration of human rights, and local legislation
Human Rights on human rights.
To ensure that company operations and policies
are free from human rights violations, Hitachi
established the Central Human Rights Promotion
Committee, which includes representatives from
across the Hitachi organization.
Learn more at: http://bit.ly/hdscsr31
Through collaboration with European Group
companies, the European Commission, and other
international bodies, Hitachi has developed
advanced educational programs and best practices
for addressing human rights in business.
Learn more at: http://bit.ly/hdscsr32
The Global Compact is a United Nations initiative
to encourage businesses worldwide to adopt and
implement sustainable and socially responsible
policies. The Hitachi guidelines for procurement
activities were revised in line with the Global Compact
to help us achieve our company goals and contribute
to a sustainable society.
Learn more at: http://bit.ly/hdscsr33
Humanitarian You.
Conduct business with companies that
champion human rights and take a stand
against unjust and inhumane business
practices.

6. Workplace The culture of HDS is a combination of our approach to getting
things done, our values and our history. We believe employees can
Culture and make an impact every day. We attract the best talent around the
globe by fostering an environment where employees are treated
Diversity with dignity and respect, and are free to express their individuality.
We’ve received numerous awards for being a best
place to work: In 2012 we premiered at No. 86 on the
Fortune’s 100 Best Places to Work ranking. Similar
awards were received around the world: multiple
awards as a Top Employer in the San Francisco
Bay Area, Great Place to Work awards in Poland
and France and a Best Company award in the UK.
Learn more at: http://bit.ly/hdscsr41
There’s no question that one of our greatest
competitive advantages is the diversity of our
workforce. Diversity is supported in many ways,
including recruitment outreach programs, employee
affinity groups and company sponsorship of events
in our major locations. HDS supported a women’s
sports initiative in the US, recruiting several of the
participants as employees.
Learn more at: http://bit.ly/hdscsr42
Over a third of HDS employees are part of our sales
organization and we provide a variety of learning
opportunities to accelerate new sales employees’
ability to positively contribute, and support their
continued development. Our Global Sales Boot
Camp program has earned a coveted Gold Award
for Best Sales Onboarding Program in the 2011
Brandon Hall Excellence Awards.
Learn more at: http://bit.ly/hdscsr43
Change Agent You.
There are many ways to help nurture
employment diversity from both inside and
outside the workplace. By supporting
scholarships, helping to establish work
programs, or contributing time to volunteer
organizations, individuals like you can
make a big difference. Search online for
“diversity programs” in your area.

7. Environmental A lot of companies talk about making the world a greener place. We
just get it done—in big ways and small, in cities and in nature, as a
Consciousness company and as individual employees. Check out some of the great
initiatives going on at Hitachi Data Systems and group companies.
and Sustainability
The Hitachi Yokohama Japan data center is one of
the industry’s most robust and reliable green data
centers. The facility incorporates power-efficient
data center technology designed to achieve a
benchmarking rating of 1.6 PUE (Power Usage
Effectiveness)1, while offering among the industry’s
highest level of reliability, availability and data security.
Learn more at: http://bit.ly/hdscsr51
Environmental issues are top of mind when it comes
to accommodating the rapid growth of data. HDS
is an experienced partner for implementing
environmentally efficient IT solutions to help
customers achieve more sustainable data centers
through technologies and services.
Learn more at: http://bit.ly/hdscsr52
Solar-powered desalination plants built by
Hitachi group companies are helping to preserve
sensitive ecosystems and endangered animals in
desert regions.
Learn more at: http://bit.ly/hdscsr53
Sustainable You.
Did you know that you can balance out
your carbon footprint by purchasing carbon
offsets? It’s true! Purchasing offsets helps
fund reductions in greenhouse emissions
through projects like reforestation, wind
farms, and solar arrays. To offset your
carbon footprint, go online and search
“carbon offsets.” They make a great gift, too!

8. Honors and For HDS the measure of success is not how many awards we win.
We’re successful when our local and global communities are thriving,
Awards when our customers and partners are well served and when our
employees are happy and empowered to do the right thing. That said,
winning awards is certainly nice too.
Our leadership and innovation was recognized by
Chief Executive Magazine, ranking No. 16 of the
40 Best Companies for Leaders. Companies are
scored on 4 criteria: formal leadership processes in
place, CEO time and involvement with leadership
and development program, depth of the leadership
funnel, and number of other companies who
attempt to recruit away from that company.
Learn more at: http://bit.ly/hdscsr61
Our awards extend beyond our own company
borders. Hitachi Data Systems customers were
named as Laureates in the 24th Annual IDG
Computerworld Honors Program.
Learn more at: http://bit.ly/hdscsr62
HDS was recognized as part of CRN’s 2012
Virtualization 100 list. The annual feature highlights
the top 100 companies in virtualization and is
published by UBM’s channel-focused news
organization that helps solution providers identify
and evaluate virtualization products and programs.
Learn more at: http://bit.ly/hdscsr63
Cheerleader You.
There’s nothing like a little recognition to
lift someone’s spirits. A simple pat on the
back or a few words of encouragement
can go a long way towards brightening a
day. There are so many ways to give a
friendly shout out you can’t go wrong—
text, tweet, email, e-card, or best of all,
face to face.

9. Hitachi Data Systems
Corporation
Corporate Headquarters
2845 Lafayette Street
Santa Clara, California 95050-2627 USA
www.HDS.com
Regional Contact Information
Americas: +1 408 970 1000 or info@hds.com
Europe, Middle East and Africa: +44 (0) 1753 618000 or info.emea@hds.com
Asia Pacific: +852 3189 7900 or hds.marketing.apac@hds.com
Hitachi is a registered trademark of Hitachi, Ltd., in the United States and other countries. Hitachi Data Systems
is a registered trademark and service mark of Hitachi, Ltd., in the United States and other countries.
All other trademarks, service marks and company names in this document or website are properties of their
respective owners.
Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or
implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation.
© Hitachi Data Systems Corporation 2012. All Rights Reserved. CORP-495-A PJA Aug 2012