For many IT organizations there is simply too much file data to deal with. You may have some of the significant IT challenges, such as inadequate storage space, long backup and restore operations, limitations on available power and floor space, extended or even infinite retention periods, finding the right information in a timely manner, and more. The first step to controlling this file – or "unstructured" – data is intelligent archiving, which preserves access to data from its original location, and stores the data elsewhere. Storing that data in a platform that scales while consuming the least resources possible, protects and preserves data, makes it always available and easily accessible, and helps you extract value from previously "dark" data. View this webcast to learn how to: Reclaim or defer high performance storage purchases. Save more on all the costs of owning and maintaining growing content. Back up less data and reduce capacity needs. Set yourself up for what’s next. For more information on Archive first please read: http://www.hds.com/assets/pdf/hitachi-datasheet-archive-first.pdf

1. ARCHIVE FIRST: AN
INTELLIGENT DATA
ARCHIVAL STRATEGY,
PART 1 OF 3
PETER SJOBERG, SENIOR DIRECTOR, AMERICAS
FILE, CONTENT AND CLOUD SOLUTIONS
© 2013 Hitachi Data Systems Corporation. All Rights Reserved.

2. For many IT organizations there is simply too much file data to deal with. You may have
some of the significant IT challenges, such as inadequate storage space, long backup
and restore operations, limitations on available power and floor space, extended or even
infinite retention periods, finding the right information in a timely manner, and more. The
first step to controlling this file – or “unstructured” – data is intelligent archiving, which
preserves access to data from its original location, and stores the data elsewhere. Storing
that data in a platform that scales while consuming the least resources possible, protects
and preserves data, makes it always available and easily accessible, and helps you
extract value from previously “dark” data.
Attend this webcast to learn how to
 Reclaim or defer high performance storage purchases.
 Save more on all the costs of owning and maintaining growing content.
 Back up less data and reduce capacity needs.
 Set yourself up for what’s next.
ARCHIVE FIRST: AN INTELLIGENT DATA ARCHIVAL STRATEGY
WEBTECH EDUCATIONAL SERIES

3. CUSTOMER CHALLENGES
Reduce the
cost of
storing data?
Reduce the
cost of
protecting
data?
Manage
distributed IT
more
effectively?
Mitigate data
risk?
Gain IT
agility?
How
do I
Do more with
less?
Archive first
Back up less
Consolidate more

4. TYING IT ALL TOGETHER
EDGE
STORAGE
ALTERNATE DATA
CENTER
REMOTE
OFFICE
APPLICATION APPLICATION APPLICATION
HDDS
SEARCH ACROSS
THE POWER OF THE PORTFOLIO
Reduce the
cost of
storing data
Reduce the
cost of
protecting
data
Do more with
less
Archive
first
Back up
less
Consolidate
more
Reduce overall storage costs by reducing the load on primary storage by at least 40%
Reduce licensing and management cost, complexity and backup by up to 75%
Streamline backup and restore operations by 50-60%
Improve reliability with >24x improvement in RPO, >30x improvement in RTO
Eliminate silos, prevent sprawl, reduce complexity by 50% or moreSimplify management, improve data protection and reduce riskIdentify data at risk, ensure appropriate data access, simplify complianceReduce or eliminate CAPEX, simplify management, offload data from primary storage
CLOUD
STORAGE
MOBILE
WORKFORCE
HUS
FILE
MODULE

5. ARCHIVING BUSINESS CHALLENGES
 Unstructured data growth and management
‒ 75% to 90% of data is unstructured
‒ 50% of unstructured data is inactive after 6 months
‒ Requires unique capabilities for archive management
 Costs to maintain unstructured data
‒ Maintaining backups
‒ Recovery
‒ Space
‒ Power and cooling
‒ Resistance to change − “we’ll be fine”
 Adherence to compliance regulations and
corporate governance to minimize risk
‒ Insure ready access
‒ Insure integrity
 Discovery
‒ Time is not on your side

6. Ingest Applications
 Lack of scalability of silos
 No search across disparate
storage systems
 Requires management for
each silo
 Increased TCO
 No automated retention
management
 Performance is affected when
calls go to offline media
Email Server Document
Management
General
Accounting
Web Applications
Optical
Jukebox
Tape
Library
NAS RAID
Array
SMTP CIFS NFS HTTP
ARCHIVE OPERATIONAL CHALLENGES:
BREAKING UP LEGACY SILOS

7. THE NEED FOR AN INTELLIGENT
ARCHIVE STRATEGY
 A company’s most valuable asset is — we would like to think it
is people, but people can leave. Data is a company’s lifeblood
‒ Data must be retained and managed
‒ It must be protected, made available — monetized?
 Information lives forever, governance is a must
‒ Are we prudent stewards?
 The concept applies to ALL companies — enterprise, SMB, and
even in the home
 That we haven’t been able to do this easily in the past is no
reason to assume we can’t now

8. TAPE HAS SERVED AS THE ‘ARCHIVE OF OLD’
 For 62 years it has had its place ― serving the needs of storage,
protection and archive
 Attractive price per unit of storage
 Portable
 Relatively stable
 But: We have accepted the “challenges” of tape. Why?
 Lost, broken or other wise unreadable data
 The recovery “process” ― the capacity of a tape has outstripped our
ability to recover the data in a meaningful timeframe

9. THE ROLE OF TAPE?
 The future we seek is extremely limited by tape technology
 It is offline: How do we index, mine, find value?
 Complexity of management overwhelms us
 Co-location of data
 Migration to “what’s next”
Tape has served as the “archive of old,” but falls short in meeting the needs
of the intelligent archive
http://blog.bandl.com/2011/06/16/why-there-is-no-excuse-for-missing-data-
tapes/

10. A FUTURE IN THE CLOUDS?
 The lure of the cloud
‒ Pay for what you use
‒ Cost per GB is hard to ignore
‒ “As a service”
 But pay to upload, pay to
retrieve
 The process of
‒ Getting it to the cloud
‒ Getting it back
‒ Applying advanced
“capabilities”
 Security, reliability, legalities

11. THE DESIRE OF DATA
 Our storage should
‒ Scale and consume the least amount of resources possible
 Our data desires to be
‒ protected, preserved, available, accessible
 But how do you
‒ Migrate to “what’s next”?
‒ Index it all?
‒ Govern?
‒ Monetize information?

12. All data types, across
applications
• Email
• Unstructured file
• Database
Home-Grown
Applications
Communications
Open protocols
 Any application that writes
data can put it in the archive
 Protocols supported
- REST
- NFS, CIFS
- SMTP
- WebDAV
File SystemsDocument
management
Email
Search and Discover
Laptop/
Workstation
The Intelligent Archive: One Platform for all Types of Data

13. HITACHI INTELLIGENT ARCHIVE USE CASES
SUPPORTS MULTIPLE USES CASES WITHOUT CREATING SILOS
 Horizontal data protection and cloud enablement
 Vertical applications and workloads
‒ Examples include healthcare, life sciences,
government, financial services, education
Archiving Web 2.0
Data
Protection
Cloud
Hitachi Enterprise Archive Solution
Compliance
E-discovery

14. THE INTELLIGENT ARCHIVE IN USE AT HDS
 At HDS we journal every email into and out of HDS.com by making a
copy of the message in our enterprise archive
 These messages are then indexed by Hitachi Data Discovery Suite
(HDDS) and prepared for viewing by HDS Corporate Affairs division
“…the real value from an internal investigative perspective (and from a potential litigation
perspective) is the ability to be more nimble and eliminate the need for extensive and/or protracted
investigations when unfounded allegations are made. HDDS is a direct interface between investigator and
source material (such as email, attachments, etc.). It allows me to quickly triage allegations without
involvement of IT resources, who typically need to retrieve tapes or other storage media, based on
specific date ranges or other parameters. With HDDS I can perform multiple searches, casting as broad
or as narrow a net as necessary, and obtain results on my desktop in a matter of minutes, not days, from
anywhere I have a secure connection. This allows me to focus critical resources on areas where I have
determined a need for more extensive investigations”
‒ David Karas, vice president of ethics and business conduct, Hitachi
Data Systems
HDS IS NOT ONLY A BELIEVER IN THESE SOLUTIONS, WE ARE A USER

15. CONTENT PRESERVATION USING
THE INTELLIGENT ARCHIVE
NATIONAL ARCHIVE AND RECORDS
ADMINISTRATION (NARA)
 The environment
‒ 3.5M records, 200TB of data
‒ Grow to 400M and 7PB
‒ photos, memos, calendars, meeting
minutes and other electronic records
 Why HCP
‒ Flexibility and scalability
‒ Ease of management
‒ Long term preservation and access
“NARA now has electronic archiving
that will capture electronic information
– regardless of format – save it
permanently, and make it accessible on
future generations of hardware and
software.”
– Sean Murphy, ERA program director,
Lockheed Martin
NARA,25Agencies,Public
RECORDS LIFECYCLE MANAGEMENT
AQUIRE
AND
INGEST
ContentGeneration
REPOSITORY REFERENCE
AND
SEARCH
Workflow Management

16. “The Hitachi Content Platform is the
brain of our hospital and company”,
Elmar Flamme, CIO of KWG
KLINIKUM-WELS
 The environment
‒ Consolidate content from
37 departments
‒ 30-year compliant preservation
‒ Aggregation, search, and metadata
mining
 Why Hitachi
‒ Intelligent data management
‒ Improve patient care, research, and
education capabilities
‒ Reduce costs and complexity
of backups
‒ Make data independent from
applications
CONTENT SHARING USING
THE INTELLIGENT ARCHIVE

17. TYING IT ALL TOGETHER
EDGE
STORAGE
ALTERNATE DATA
CENTER
REMOTE
OFFICE
APPLICATION APPLICATION APPLICATION
CLOUD
STORAGE
HDDS
SEARCH ACROSS
THE POWER OF THE PORTFOLIO
Reduce the
cost of
storing data
Reduce the
cost of
protecting
data
Do more with
less
Archive
first
Back up
less
Consolidate
more
The intelligent archive is the strong foundation of the
21st Century data center!

18. BACK UP LESS AND SAVE MORE
Use the advanced efficiencies of enterprise archiving with Hitachi
 Back up less data and reduce capacity
needs
‒ Eliminate data bloat when you move the right
content to HCP and use advanced compression
tools
‒ Reduce 30% or more of your total backup capacity
needs
 Save more on all the costs of owning
and maintaining growing content
‒ Lower storage management costs by 25% with
simplified administration and overall costs by up to
60%
‒ Increase FTE to terabyte ratio by 5 to 1 with
automated, superior management such as
snapshots at the source
‒ Reclaim-defer high-performance storage purchases
for up to 2 years when you archive static data on
HCP
BACK UP
LESS

19. QUESTIONS AND
DISCUSSION

20. UPCOMING WEBTECHS
 Archive, Backup and Consolidation (ABC) WebTech Series
‒ Reduce Costs and Complexity with Backup-Free Storage, March 20, 9 a.m.
PT, noon ET
‒ Consolidate More: High Performance Primary Deduplication in the Age of
Abundant Capacity, March 27, 9 a.m. PT, noon ET
 Big Data Webcast Series continues
‒ Big Data: Shining the Light on Enterprise Dark Data, April 17, 9 a.m. PT,
noon ET
‒ HDS Big Data Roadmap, May 1, 9 a.m. PT, noon ET
 Cloud and Object Store Series
‒ Environmental Pressures Driving an Evolution in File Storage, April 3, 9
a.m. PT, noon ET
Check www.hds.com/webtech for
 Links to the recording, the presentation and Q&A (available next week).
 Schedule and registration for upcoming WebTech sessions.

21. THANK YOU