Stayokay is the largest budget accommodation chain in Holland, with 29 hostels, 912 rooms, and 4,700 beds. As a foundation, Stayokay aims to promote meeting, sharing, and experiencing through sustainable practices. Revenue management helps Stayokay earn a decent profit to reinvest in services, employees, and the environment. Stayokay works with an online specialist to connect to over 100 internet booking channels through an automated, affordable solution with dynamic pricing and products available 365 days a year.

1. 100%
online bookings
Henri-Dick Rondhuis
manager revenue & channels

2. What is Stayokay?
‘We’ve got a
20 persons
bedroom’
Largest budget
accommodation
chain in Holland

3. 29 hostels
What is Stayokay?

4. 912 rooms
What is Stayokay?

5. 4700 beds
What is Stayokay?

6. 1 million
overnights
per year
What is Stayokay?

7. Trevpar 97 euro Trevpab 19 euro
What is Stayokay?

8. The mission
of Stayokay
It’s about:
meeting, sharing
and experiencing

9. So why care about
revenue
management?
Stayokay is a foundation

10. Stayokay is a foundation
So why care about
revenue
management?
We like to earn a
decent profit

11. Stayokay is a foundation
So why care about
revenue
management?
We like to earn a
decent profit
Only then we can make our
sustainable
philosophy come true

12. Stayokay is a foundation
So why care about
revenue
management?
We like to earn a
decent profit
Only then we can make our
sustainable
philosophy come true
Investin our service,
people and our environment

13. Channelmanagement in 2010

14. Channelmanagement in 2010
Online world
is changing
everyday

15. Dynamic
product,
Dynamic
pricing
Channelmanagement in 2010

16. Channelmanagement in 2010
100+
internet
channels

17. 100+
internet
channels
Channelmanagement in 2010
Channel
Manager
Reservations
system

18. Channelmanagement in 2010
Online world
is changing
everyday

19. Welcome in
Stayokay Vondelpark.
We’ve got
endless variations
A hostel is definitely no hotel

20. A hostel is definitely no hotel
We’ve got over
500 beds or…
19 x 2
persons
room
35 x 4
persons
room
38 x 6
persons
room
8 x 8
persons
room
3 x 10
persons
room
What do
you want?

21. Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010

22. Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
(13%)
Indirect
online
• Hotelworld
• Booking.com
• D-Reizen

23. Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
(13%)
Indirect
online
• Hotelworld
• Booking.com
• D-Reizen
Direct
offline
• walk in
• booking office
• email
(34%)

24. Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
(13%)
Indirect
online
• Hotelworld
• Booking.com
• D-Reizen
Direct
offline
• walk in
• booking office
• email
(34%)
(24%)
Indirect
offline
• STA
• VVV
• Deutsche Bahn

25. Channelmanagement
Forecasting

26. Channelmanagement
Forecasting
Products

27. Channelmanagement
Forecasting
Products
Pricing

28. Channelmanagement
Forecasting
Products
Pricing
Distribution

29. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
The solution
started with a
partnership based
on revenue share

30. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
We have an
automated
and affordable
solution
• The solution started with
a partnership based on
revenue share

31. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
We offer a
different product
365 days per year,
automatically
• The solution started with
a partnership based on
revenue share
• We have an automated and
affordable solution

32. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
But we control
the system
• The solution started with
a partnership based on
revenue share
• We have an automated and
affordable solution
• We offer a different product
365 days per year, automatically

33. Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simple solution
An online
specialist who
connects Stayokay
to the world
• The solution started with
a partnership based on
revenue share
• We have an automated and
affordable solution
• We offer a different product
365 days per year, automatically
• But we control the system

34. Revenue management changes
our culture
It’s about
upsalesnow
From sales to
service driven

35. Revenue management changes
our culture
It’s about
upsalesnow
End of our classic
booking office but…

36. Revenue management changes
our culture
It’s about
upsalesnow
The start of our
social media team

37. Revenue management changes
our culture
It’s about
upsalesnow
A good channel-
Manager leads to
better CRM

38. Revenue management changes
our culture
It’s about
upsalesnow
Bring the brand alive

40. Meeting,
sharing and
experiencing