Why is digitization of your business important? Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless user experience. As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase. Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and full access to information. This session identifies challenges and viable options for small and mid-market business owners and executives to quickly and effectively transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruptors. Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you. Visit: www.hmdelcastillo.com, follow: @hmdelcastillo, or email: hector@boldpm.com.

1. © 2016, BoldPM, All Rights Reserved.
7 Critical Steps To Digitize Your Business
Introduction
Why is digitization of your business important?
Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber
they now expect every organization to deliver products swiftly, with a seamless user experience.
As a result, customers want to buy a phone from their telecommunications provider and have it activated
and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote
and quickly compare against other providers before they buy. They want to submit an application, get a
decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They
want to easily find the nearest pizza delivery service, order online, and get status of their order once they
purchase.
Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter
and disrupt the market through rapid delivery of digital products combined with advanced algorithms and
full access to information.
This session identifies challenges and viable options for small and mid-market business owners and
executives to quickly and effectively transform their business to lower costs, implement better operational
controls, and offer more competitive prices to eliminate the risk of digital disruptors.
About Hector Del Castillo
Hector Del Castillo has over 15 years of experience collaborating with executives, senior managers, and
entrepreneurs to transform ideas into a great business. He’s passionate about building and marketing
products customers love.
As a consultant, trainer and coach, he helps accelerate growth by building capacity and capability, guiding
and training product teams, improving processes and deploying best in class tools to make smarter decisions
and get better results from product investments.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect
with Hector and let him know how he can help you.
Key Takeaways
1. Set aspiring goals
2. Build the right team
3. Assess your situation
4. Focus on the customer journey
5. Adapt your value proposition
6. Evolve your business model
7. Be nimble and data driven
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect
with Hector and let him know how he can help you.
Visit: www.hmdelcastillo.com, follow: @hmdelcastillo, or email: hector@boldpm.com.

2. © 2016, BoldPM, All Rights Reserved.
Additional Information
Summary: bit.ly/pmiwdc160926
Additional Resources
• The Prerequisites for Digital Change: bit.ly/bpmho16091
• Accelerating Business Transformation Through IT Innovation:
bit.ly/bpmho16092
If you like this content, be sure to like it and share it with others.
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