Thanks everyone who attended this BoldPM Insights webcast. Thanks also to Phil Simulis at Simtelligent, Podcast Village and Launch Workplaces for their support. Why is the 3 horizons model a simple, yet powerful portfolio planning tool? Smarter Decisions Using the 3 Horizons of Growth Thu, Aug 25, 1:00 - 2:00 p.m. EDT Summary: bit.ly/wbcst160825 They say you have to work “on” the business, not just “in” the business, yet many small and mid-market business executives and managers are so consumed with daily issues they can’t see beyond the current work. Sales and marketing folks need help with clients and campaigns; developers need insights of personas and problems. But what’s next? In this session, we’ll explore product portfolio management strategies using the three horizons model. We’ll also discuss resource allocation for products in each phase. In this session, you’ll learn: • Why the three horizons model is a great tool to help you plan for growth • How to determine the best allocation of resources and time for your products • What are appropriate time allocations for product management and product marketing • The importance of using this simple tool to guide how you spend your time Is your team spending time on the right things? It depends on where your products fit within the three horizons of growth. Speaker: Steve Johnson, Managing Director, Under10 Consulting Moderator: Hector Del Castillo, Managing Director, BoldPM About Steve Johnson Steve Johnson is an author, speaker, and product strategist within the technology community. At Under10 Consulting, he helps product teams implement the latest methods for today’s business environments. To learn more about Steve, visit: www.under10consulting.com. Become a Speaker Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: bit.ly/boldpmwebcasts

1. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
BoldPM
Insights
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
Making Smarter Decisions
Using The Three Horizons of
Growth
bit.ly/bolpmwebcasts
Steve Johnson
Managing Director
Under10 Consulting

2. Thanks everyone who attended this session. It was a
pleasure and honor to host this discussion.
If you like this content, be sure to like it and share it
with others.
Interested in bringing this topic to your community?
Contact me and let me know how I can help you.

3. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Special Thanks

4. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Use: #prodmgmt #BoldPM
Follow: @sjohnson717 @BoldPMG
Tweet

5. Participate and Win!!!
Everyone who attends gets
a free electronic copy of
“Look Beyond The
Product,” courtesy of
Steve Johnson.
Must be present to win.

6. Today’s Speaker
Steve Johnson
Product Innovation Consultant
www.under10consulting.com
steve@under10consulting.com
@sjohnson717

7. Founder, Under10
@sjohnson717
steve@under10consulting.com
Steve Johnson

9. © 2016 Under10 Consulting
Are you familiar with
The 3 Horizons Model?
Poll #1

10. MANAGING A PORTFOLIO: THE THREE HORIZONS MODEL
EXPECTED WINDOW OF RETURNS
Next generation products
Horizon 2
Emerging products
Horizon 3
Optimize for
growth
Optimize for
learning
Source: The Alchemy of Growth, Mehrdad Baghai, Stephen Coley, and David White
Optimize
for profit
Current products
Horizon 1
ACCUMULATEDTOTALRETURNS

11. © 2016 Under10 Consulting
Learning Growth Profit
EXPECTED WINDOW OF RETURNS

13. © 2016 Under10 Consulting
How much time are you
spending in Horizon 1
(current products)?
Poll #2

14. © 2016 Under10 Consulting
TIME ALLOCATIONS
PRODUCT MANAGEMENT
H1 H2 H3
20% 70% 10%
PRODUCT MARKETING
H1 H2 H3
60% 30% 10%

15. Peter DruckerSource: Jeff McNeill [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)],
via Wikimedia Commons
In a well-run organization, a
single role has a single
orientation; they either support
[individual] customers or they
support the market.

16. © 2016 Under10 Consulting
Current offerings Future capabilities
ACTIVITY ANALYSIS
Markets
(many)
Customers
(1)

17. © 2016 Under10 Consulting
Current offerings Future capabilities
Markets
(many)
Customers
(1)
ACTIVITY ANALYSIS

18. © 2016 Under10 Consulting
Current offerings Future capabilities
ACTIVITY ANALYSIS
Product promotion,
Sales enablement
Product strategy,
Development
Markets
(many)
Selling,
Sales support
Consulting,
Services
Customers
(1)
Product
Marketing
Product
Management
Sales
Engineering
Professional
Services

19. © 2016 Under10 Consulting
A COMMON METAPHOR
UX Tech
Business

20. © 2016 Under10 Consulting
A METAPHOR FOR PRODUCT LEADERS
Market
Business
Tech

21. © 2016 Under10 Consulting
PRODUCT MANAGEMENT EXPERTISE

22. © 2016 Under10 Consulting
Working with other teams
Exec
How large should
a product
management
team be?
Sales
Mktg
Dev
product marketing
manager
business analyst or
product owner
sales engineer

23. © 2016 Under10 Consulting
The Product Life Cycle
Buildit
Nailit
Scaleit
Extendit
Milkit
Endit
Source; Saeed Khan, onproductmanagement.net

24. © 2016 Under10 Consulting
EXPECTED WINDOW OF RETURNS
Next generation products
Horizon 2
Emerging products
Horizon 3
Expertise:
market
Expertise:
technology
Source: The Alchemy of Growth, Mehrdad Baghai, Stephen Coley, and David White
Expertise:
business
Current products
Horizon 1
ACCUMULATEDTOTALRETURNS

25. Don’t be so
focused on today’s
tasks that you
neglect tomorrow
plans.

26. © 2016 Under10 Consulting
We deploy different
expertise at each horizon
of growth.
Where is your focus?

27. © 2016 Under10 Consulting
How likely are you to
change your mindset
based on this discussion?
Poll #3

28. © 2016 Under10 Consulting
For more…
Look Beyond The Product at
lookbeyondtheproduct.com
"Expertise in Product Management" at
under10consulting.com/reading/expert
“Three horizons and product management” at
bit.ly/3hppm
Software for strategic product managers at
under10playbook.com/signup

29. © 2016 Under10 Consulting
Get everyone on the same page with a common
vocabulary and standard methods for defining
and delivering products.
Assessments
Workshops
Software
Have you set up your online product playbook? All
your product details in one place in one format. Learn
more at http://www.under10playbook.com.

30. Q & A
Hector Del Castillo
Managing Director
Steve Johnson
Consultant

31. Free Consultation Session
• Submit your name, title, company name, email address,
phone number via email or InMail
• Include a brief description of the problem or challenge
you are experiencing
• We will set up an appointment for follow up
Contact Hector Del Castillo at hector@boldpm.com.

32. Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm
Certified Product Marketing Manager®
Prep Course
Launch Workplaces, Tysons, VA
Dec 7-8, 2016 8:30 am – 5 pm
Contact Cynthia Petti at cynthia@280group.com for more information.

33. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Transform Ideas Into Great Products
Certified Product Manager® Executive Course
Nov 6-10, 2016
Riyadh, KSA
bit.ly/cpm1116
Contact Filip Ordevski at filip.o@leoron.com for more information.

34. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
For More…
Steve Johnson
Product Innovation Consultant
www.under10consulting.com
steve@under10consulting.com
@sjohnson717

35. Upcoming Webcasts
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
Top Challenges Facing Product Management
Organizations
Thu, Sep 8th, 2016, 1:00 - 2:00 p.m. EDT
Speaker: Pam Schure, 280 Group
bit.ly/boldpmwebcasts