Here is a proposed topic for ProductCamp Boston. If you are attending this event, I’d like to request your vote and participation in this highly engaging session. Vote for this session here: http://bit.ly/PffVsI. Learn more about ProductCamp Boston here: http://productcampboston.org/. Connect with me and tell me what you want to get out of this session: http://linkd.in/hdelcastillo. I help executives, senior managers and entrepreneurs transform ideas into a great business. I'm a contributor to the ProdBOK® Guide, which sets a global standard for product management and marketing. As a consultant, trainer and coach, I build capacity and capability by guiding and training high performing product teams, improving planning processes and deploying best in class tools to make smarter decisions and get better results from product investments. The Association of International Product Marketing and Management (AIPMM) is the trusted authority for product management. It is where product professionals go for answers. With members in over 75 countries, the AIPMM is the worldwide certifying body for product management product marketing and brand management. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Contact me for information about AIPMM membership benefits, certification courses near you, or for help creating a product management or innovation process to drive your company's growth. Feel free to download this description for your reference. I look forward to seeing you at ProductCamp Boston. Regards, Hector Del Castillo

1. Target Audience: PM Advanced Category: Product Strategy Format: Hands-On Discussion
Five Competitive Forces That Can Destroy Your Product
Description:
 Do you have many competitors offering similar products?
 Is it easy for new competitors to enter your market?
 Can your customers bully you into lowering your price?
Join this highly engaging discussion to learn how to use Porter’s five competitive forces model to identify potential positive and negative
impacts to your industry that can erode your product’s revenue and profitability.
Hector Del Castillo will draw upon a few practical case studies to compare the profitability of different industries. This session will help
you understand both the strength of your product’s current competitive position, and the strength of a position you're considering
moving into. This is a must-attend session for the modern product manager, marketer, intrapreneur and entrepreneur.
You will learn to apply this strategic analysis tool to quickly assess the strength of your product’s position and your ability to maintain its
profitability in your industry.
Participate and Win!
Vote for and participate in this highly engaging session and win free giveaways from AIPMM.
Who Should Attend
Product professionals who want to realign their product’s strategy to anticipate competitive pressures. Vote for this session here:
http://bit.ly/PffVsI. Learn more about ProductCamp Boston here: http://productcampboston.org/.
Moderator: Hector Del Castillo
Hector helps executives, senior managers and entrepreneurs transform ideas into a great business. He is a contributor to the ProdBOK®
Guide, which sets a global standard for product management and marketing. As a consultant, trainer and coach, he builds capacity and
capability by guiding and training high performing product teams, improving planning processes and deploying best in class tools to
make smarter decisions and get better results from product investments.
If you’re attending ProductCamp Boston on May 3, tell me what you want to get out of this session:
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com