An engaging discussion about why digital transformation is key to ensure your business remains relevant in today's environment Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless customer experience. As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase. Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and make smarter decisions faster based on full access to information. This identifies challenges and viable options for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption. About BoldPM A product marketing and management consulting firm that helps executives, senior managers, and product teams transform ideas into insanely great products and great products into a great business that outperforms competitors. We're passionate about building and marketing products customers love to achieve massive business growth. About Hector Del Castillo Hector is a product executive with over 20 years of experience working for digital companies with world-class offerings. He sparks creativity and innovation within teams to substantially transform and grow companies and achieve smarter product outcomes resulting in over 26% increase in profitability. He loves to work with people who want to make a massive positive impact in the world. He helps executives, senior managers and entrepreneurs grow high performing teams to conceive and build great products and companies that change the world. Hector is an internationally recognized product innovation expert who guides, coaches, trains and inspires business leaders to transform and grow their companies to outperform the competition. He has delivered over 250 inspiring lectures in U.S. and over 11 countries. If you are looking for an engaging speaker and topic for your next group meeting, set up an appointment with Hector to discuss your specific needs and identify a suitable topic to inspire your team. Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: www.hmdelcastillo.com

32. Not For Companies Like This

34. 7 STEPS TO DIGITIZE YOUR BUSINESS

35. 7 Critical Steps To Digitize Your Business
Your
Company

36. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
1. Set Aspiring Goals

37. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

38. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Get executive buy-in
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

39. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Link digital initiatives to business growth
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

41. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
2. Build The Right Team

42. Build a talent portfolio

44. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
3. Assess Your Situation

45. Know your competitive landscape

47. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
4. Focus On The Customer Journey

48. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Engage digital customers
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

49. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

50. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
5. Adapt Your Value Proposition

51. Work SMARTER
pecificS
easurableM
ttainableA
elevantR
ime-BoundT
valuateE
eadjustR

52. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

53. 6. Evolve Your Business Model

54. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Enhance structure and processes
Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014

56. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
7. Be Nimble And Data Driven

57. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com

58. Use metrics to persevere or pivot

60. Key Takeaways
•Set aspiring goals1
•Build the right team2
•Assess your situation3
•Focus on the customer journey4
•Adapt your value proposition5
• Evolve your business model6
• Be nimble and data driven7

61. For Further Reading
1. “Why 84% Of Companies Fail At Digital Transformation,” by
Bruce Rogers, Forbes, Jan 2016
2. “The Digital Tipping Point: McKinsey Global Survey Results,”
McKinsey, June 2014
3. “How Enterprise Architects Can Help Ensure Success With
Digital Transformations,” McKinsey, Aug 2016
4. “Reinventing Your Business Model,“ by Mark W. Johnson, et.
al., Harvard Business Review, Dec 2008

62. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com

63. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com

64. Recent Talks
Talks that inspire executives, entrepreneurs and
leaders to grow their businesses.
Visit: bit.ly/boldpm19

65. For More…
Hector Del Castillo, CPM, CPMM
Managing Director, BoldPM
hector [at] boldpm.com
@hmdelcastillo
www.hmdelcastillo.com