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Social Media Strategy Part 1: Social Optimization Principles

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Heidi Forbes Öste, PhD
Heidi Forbes Öste, PhD

This presentation is part one of a three for a course on Social Business Strategy created for Business School students and Small Business Owners. Part 2 (Social Media) and Part 3 (Implementation)

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Social Media Strategy Part 1 Social Optimization Presented by Heidi Forbes Öste, CEO and Founder
Developing and maintaining mutually beneficial and effective relationships What is Social Optimization?
Social optimization principals are critical for successful ENGAGEMENT in communities / networks / teams ,[object Object]
Tools vary and change, but principals do not
”Social” means interacting with PEOPLE
Principals apply to both individuals and organizationsWhy Social Optimization? cc K-Free, Amazon Soccer Team
Social Optimization Elements
Authenticity What is your STORY? Who you are makes you REAL Authenticity  TRUST
Real and Unique, NOT Fake and Same Kugel ETIQUETTE RESPECT INTEGRITY OPEN Self-Awareness Solecism
GoalsMeasurable achievements with milestones ObjectivesYour vision for where you want your story to go StrategyHow you will accomplish your goals and objectives Have a Strategy
Goals / Objectives  STRATEGY Planning! Participants! Policy! Practice!
Be Current / Positive / Present SEEDING (preparing for growth) Connecting FEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, Responding WEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added) -Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing
Share ETIQUETTE RESPECT INTEGRITY -REAL Recognize Value of ALL Resources
Listen Are you really listening?... ,[object Object]

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Social Media Strategy Part 1: Social Optimization Principles

  • 1. Social Media Strategy Part 1 Social Optimization Presented by Heidi Forbes Öste, CEO and Founder
  • 2. Developing and maintaining mutually beneficial and effective relationships What is Social Optimization?
  • 3.
  • 4. Tools vary and change, but principals do not
  • 5. ”Social” means interacting with PEOPLE
  • 6. Principals apply to both individuals and organizationsWhy Social Optimization? cc K-Free, Amazon Soccer Team
  • 8. Authenticity What is your STORY? Who you are makes you REAL Authenticity  TRUST
  • 9. Real and Unique, NOT Fake and Same Kugel ETIQUETTE RESPECT INTEGRITY OPEN Self-Awareness Solecism
  • 10. GoalsMeasurable achievements with milestones ObjectivesYour vision for where you want your story to go StrategyHow you will accomplish your goals and objectives Have a Strategy
  • 11. Goals / Objectives  STRATEGY Planning! Participants! Policy! Practice!
  • 12. Be Current / Positive / Present SEEDING (preparing for growth) Connecting FEEDING (keeping fresh, relevant knowledge/content) Learning, Sharing, Responding WEEDING (pruning old content and analyzing data) Adapting to change (Purge non-value added) -Based on Gardeners analogy of Social Media Strategy by David Armano. Harvard Business Publishing
  • 13. Share ETIQUETTE RESPECT INTEGRITY -REAL Recognize Value of ALL Resources
  • 14.
  • 15. Don’t only seek answers to YOUR questions
  • 16.
  • 17.
  • 18. What are your objectives, what do you want your story to look like in the future
  • 19. Which story elements to share that support your objectives
  • 20. Which elements are private (not to be shared and do not add value to your objectives) to create policy for referenceNote: Revisit these. As your story evolves, so will your priorities due to both internal and external factors. Once you have completed this, you are ready for Part 2
  • 21. Heidi Forbes Öste CEO and Founder heidi@2BalanceU.com Twitter: 2balanceu http://blog.2balanceu.com 20 Years Experience Connecting People and Organisations using Social Optimization Strategy. Advising on Knowledge Sharing Tools and Network Effectiveness