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7 Principles, Perceptions & Present Trends
                  affecting Digital Space.


                  Helene Blowers
                  Digital Strategy Director
                  Columbus Metropolitan Library

                  www.LibraryBytes.com




http://www.flickr.com/photos/faberitius/2285165863
http://www.flickr.com/photos/roberdan/64881788/
3 million times the information
  in all the books ever written




                    Source: The Exploding Digital Universe: An IDC White Paper, March 2007
“By the year 2010, 70% of all digital information being created will
be user-generated.”
                                             http://www.flickr.com/photos/mr_biggs/215592586/
http://www.flickr.com/photos/lynetter/438825695/
MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE

“viewing content accounts
 for 47 percent of time spent
 online in 2007, up from 34
 percent in 2003. Web search
 accounted for 5 percent of
 time spent online in 2007
 from 3 percent in 2003. “
Nielsen/NetRatings Study 2007 – 4 years
Not only is information expanding, it’s …




      …accessible in small bytes




  http://www.flickr.com/photos/esther17/46689372/
quot;To get as good at browsing as we are at
     finding - and take advantage of the digital
opportunity - we have to get rid of the idea that
   there's a best way of organizing the world.quot;

                    - David Weinberger, Everything is Miscellaneous
Libraries need to …




        and
    …

        incorporate
        it in your
        planning.
                      http www.flickr.com/photos/akireserranophotography/423045954/
http://www.flickr.com/photos/vanessawoz/141430429/
RSS
Widgets
API
Tagging
Mobile computing
Integrated into
“my space”,
 not yours
July 10th - W3C announces they will tackle widgets
http://www.flickr.com/photos/ambermac/12540241/
Widget Economy


“The Web is
splintering. Centralized portals
don't matter anymore in an era
when Google and Digg will filter
the ever-changing Web for you
much more efficiently. “


- Business 2.0
Libraries need to …




  … and stop
    focusing
    on the
   “home page”
http://www.flickr.com/photos/dragonarium/217107351/
55% of online teens use social networks


                                                                                          48% of teens visit social
                                                                                          networking websites daily

                                                                                          91% of all social networking
                                                                                          teens say they use the sites
                                                                                          to stay in touch with friends
                                                                                          they see frequently, while
                                                                                          82% use the sites to stay in
                                                                                          touch with friends they rarely
                                                                                          see in person.

                                                                                          72% of all social networking
                                                                                          teens use the sites to make
                                                                                          plans with friends;

                                                                                          49% use the sites to make
                                                                                          new friends.
CC http://www.flickr.com/photos/22749172@N03/2336097581/




                                                           Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
Types of social information
Photos, podcasts, blogs, scapblogs,
Libraries need to …




           join the
    …and

         social
       evolution.

                      http://www.flickr.com/photos/7942597@N07/471426017/
http://www.flickr.com/photos/jadensmommy24/505176824/
- Patricia Martin
Photo of the broth art




                http://www.thebroth.com/art6108.html
Bloggers: A portrait of the internet’s new storytellers, July 2006
A Typology of Information and Communication Technology Users, May 2007
http://teens.columbuslibrary.org
Libraries need to …




  … and allow
   customers
   to use your
   space to
   celebrate
   themselves
                      http://www.flickr.com/photos/wireful/62340182/
http://www.flickr.com/photos/ladybugsleaf/104156643/
http://www.flickr.com/photos/lynetter/323025188
43% of Internet users feel as quot;stronglyquot; about virtual communities as real ones

Source: Center for the Digital Future: University of Southern California, 2007
InfoIsland @ Second Life
Library 2.0 staff meeting




          From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
Libraries need to …




    … you never
    know where
    you may find
    new customers
    to serve.
                      http://www.flickr.com/photos/jennie_m/97330017/
http://www.flickr.com/photos/beija-flor/335463126/
http://www.flickr.com/photos/lynetter/380604448
56.6% log into their
community daily

70.4 % of onlinel
community members
interact with other
members of their
community while logged
in.
Participation in online
communities leads to social
activism with more than
40% saying they
participate more
21% of online community
members have taken off-
line actions related to their
online involvement
www.myspace.com/libraryloft
Libraries need to …




   … and don’t
     assume
     they will
     find (or be
     comfortable )
     in ours.
                      http://www.flickr.com/photos/exodusimages/426469067/
twittervision.com/maps/show_3d
http://www.flickr.com/photos/lynetter/380604842
http://www.flickr.com/photos/lynetter/380604699
Libraries need to …




   … it’s all
     about
     making


     connections
http://www.flickr.com/photos/h19/300501629
http://www.flickr.com/photos/lynetter/267334862/
Libraries need to …




    … then when
      we try to
      control.
Helene Blowers
      Digital Strategy Director
Columbus Metropolitan Library
hblowers@columbuslibrary.org

          www.LibraryBytes.com

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