Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018. It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.

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Grow Your Business Online in 2018.
Your Marketing Strategy for 2018
Your Sales and Marketing Strategy for 2018

2. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
2
The Pieces of Your Marketing JigsawHave you got all the pieces of your 2018 marketing strategy in place?
01
Do you know what
your key marketing
issues, challenges &
obstacles are that are
holding you back?
Do you have a written
Marketing strategy to
address them in 2018?
02 03 04 05
Your Plan Message Lead Generation Sales & Selling Marketing System
Do you know what
your key marketing
message is for each
stage of your sales
process & funnel?
Have you got all your
copywriting done and
in place?
Do you have a sales
prospecting system in
place for generating
leads for your
products & services?
Do you know who you
want to reach & how
you’ll engage them?
Do you have a sales
and selling system in
place for closing sales
and winning business
online and offline?
If they say NO initially
how do you follow
them up & close them?
Do you have a total
management solution
for managing all
aspects of your
marketing?
Are you receiving
ongoing help, guidance
& support?

3. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
3
Imagine…An Integrated SolutionGet all the pieces for your marketing strategy in place for 2018
01
Don’t start
implementing or
delegating key
marketing tasks until
the plan is complete.
What’s included in
your plan and who’s
writing it?
02 03
Your Plan Message Lead Generation Sales & Selling Marketing System
Ads, emails, calls to
action, website
pages, Video Sales
Letters, Webinar
scripts, blogs, articles.
What do you need for
your funnel and who’s
writing/creating it?
Prospect profile, avatar,
lead magnet, reaching
out, engagement,
conversations and
appointments.
Do you like prospecting,
have you got the time
or do you delegate it?
Do you still travel to
appointments and
sell on a 1-2-1 basis
offline at their office
or home?
Do you have a webinar
& live video streaming
solution in place?
Do you have a
marketing system in
place to scale and
grow your business
online?
Select the modules
and components you
need for 2018.

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Can we help you? Find out with a FREE
• Prospect Profile & Avatar
• NEW Objectives & Priorities set
• Cash flow Improvement Strategy
• Practical Marketing Action Plan
• Channels & Platforms Identified
• Roles & Responsibilities Agreed
• All marketing messages written
• Align Sales & Marketing Strategy
• Webinar & Live Stream Solution
• Community & Content Strategy
• Automate Key Marketing Tasks
• Traffic & Lead Generation System
• Sales Prospecting System
• Appointment Booking System
• Transparent Progress Evaluation
• Coaching & Consultancy Options
• Progress is 100% Guaranteed
Your 2018 Marketing StrategyAll pulled together into one cohesive framework for you, us or both to implement

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• Real Problems You Solve
• Ideal Client Profile
• Revenue Streams
• Resources Required
• Revenue Streams
• Value You Offer
• Routes to Market
• Channels
• Platforms
• Value proposition
• Required Steps
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
Your Business ModelReceive help, guidance and support to confirm your business model and efficacy of your business idea
• Net worth statement
• Monthly Budget
• Start-up Capital Required
• Alternate Sources of Capital
• Investor Pitch Deck
• Template Business Plan
• Marketing Tactics
• Elevator Pitch
• Confirmation of Opportunity
• Demand Analysis
• And much, much more
Get Help to Confirm The Efficacy
Of Your Business Model & Idea

6. www.fraserhay.co.uk
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6
• Opportunity Identification
• Market research
• Copywriting
• Brand Management
• Website
• Channels
• Engagement Tactics
• Public Relations
• Selling
• Conversion Strategies
• KPIs & Reporting Systems
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
Your Issues, Challenges & ObstaclesReceive help, guidance and support to identify what’s really holding you back and preventing the results you want
• Prospect Targeting
• Back linking
• Webinar Marketing
• Live Video Streaming
• Search Engine Optimisation
• Joint Ventures
• Return on Relationships
• Content Strategy
• Affiliate Marketing
• Thought Leadership
• And much, much more
Get Help to Confirm what’s Holding You
Back & Preventing The Results You Crave

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© 2017 Fraser J. Hay, All Rights Reserved.
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• Situation Analysis
• Marketing Objectives
• Tactical Priorities
• Prospect Profile & Avatar
• Competitor Analysis
• Tribes & Communities
• USP & Value Proposition
• Market Segmentation
• Revenue Streams
• Mitigating Risk
• Marketing Funnel
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
Document Your Marketing StrategyReceive help, guidance and support to write your marketing plan for 2018
• Sales Process
• Marketing Collateral
• Your Website
• Copywriting Requirements
• KPIs & Reporting Systems
• Roles & Responsibilities
• Packaging – Profiles & Proposals
• Promotional Tactics
• Campaign Manager & Schedule
• PR Tactics
• And much, much more
Get Help to Write Your Practical
Social Media Marketing Plan

8. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
8
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
Execute Your Marketing PlanReceive help, guidance and support to implement & execute a daily marketing plan for 2018
Get Help to Implement & Execute
Your Social Media Marketing Plan
• Daily KPIs
• Daily Goals
• Daily Progress
• Marketing System
• Copywriting Components
• Channels
• Platforms
• Activity Triggers
• Practical Action Plan
• Time Manager
• Progress Evaluation
• Social Networking
• Life Streaming
• Back linking
• Blogging
• Article Writing
• Video Marketing
• Tribe Leadership/Participation
• Webinar Marketing
• Document Sharing
• Image Sharing
• And much, much more.

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© 2017 Fraser J. Hay, All Rights Reserved.
9
• Views
• Visits
• Signups
• Downloads
• Conversations
• Appointments
• Sales
• Revenue
• Referrals
• Refunds
• ROI
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
Measure Progress & ResultsReceive help, guidance and support to measure your social media marketing effectiveness in 2018
• Funnel Growth/List Size
• Headlines
• Calls to action (CTAs)
• Open Rates
• Conversions
• Entry Point
• Exit Point
• Average Length of Stay
• SEO Readiness
• Keyword Ranking Effectiveness
• And much, much more.
Get help to Measure & Evaluate
Your Social Media Effectiveness

10. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
10
Marketing ConsultantMulti award winning Entrepreneur Author Business Coach
Let me introduce myselfMy name is Fraser Hay and founder of Grow Your Business®.
I’m a former Scottish & UK Shell
Livewire Winner, former Prince’s
Scottish Youth Business Trust &
Royal Bank of Scotland Winner.
I’ve written and published 15 books
on entrepreneurship and marketing
and gotten all 15 to the #1 spot for
their category on Amazon.
I’ve helped entrepreneurs in over 40
countries to identify and address over
2000 common entrepreneurial issues,
challenges and obstacles.
I’ve generated 402 Profile views,
250,000 views to a blog post, 236
leads & £10,000 online in 24 hours
& I want to help you do the same.

11. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
11
You need a system that saves time, money and energy that
helps you find, engage, persuade and convert potential
customers into paying clients that return time and time again,
T ime costs money and if you can remove bottlenecks
and duplication to become more productive, then great.
We help you to create the systems you need to plan, document
and execute a marketing strategy that will help you to scale and
grow your business. Reduce operational costs, get paid in
advance, improve cash flow, fill your pipeline appointments diary
and win more business. Isn’t that what you want? We can help.
Want to Grow Your Business Online?Systemise or automate your marketing for bigger & better results

12. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
12
Want to Grow Your Business Online?Which of the following applies to you and your current situation…

13. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
13
Want to Grow Your Business Online?Which of the following applies to you and your current situation…

14. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
14
You’ll be able to count, monitor & measure
your results when you apply what we share.
RESULTS
You’ll know exactly what’s holding you back
& preventing you from achieving your goals.
CONFIDENCE
We’ll help you to set new goals and work
towards them with a practical plan of action.
PROGRESS
Our
Great
Services
Frequently, your initial
font choice is taken out
of your awesome hands
also we are companies
often specify a typeface,
or even a set of fonts,
part of their brand guides
when selecting a
typeface for body text,
your primary concern
should be readability.
WHAT WE PROMISE
2
3
1

15. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
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What makes us different?Business owners are often in too much of a hurry, that they miss out 2 vital steps with their marketing…
TacticsMindset Strategy
Business owners don’t need new ideas.
They need practical, proven & effective
tactics that address their existing issues to
generate confidence, progress & results.
We share or execute the tactics to target
prospective clients, generate engagement,
conversations & sales online.
Many are too busy dealing with the
symptoms of ineffective marketing to
identify what’s really holding them back
and preventing the results they want.
We can quickly identify your real issues,
challenges & obstacles with a FREE
Once you know what you want and
why, we can document your goals and
objectives and the resources required to
achieve them to avoid any confusion.
We also help you define the Key
Performance Indicators to count, monitor
and measure for mutual accountability.

16. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
16
THE SYSTEM
We help you pull everything
together to systemise your
marketing & make it effective.
SALES & SELLING
We help you create a
simple way that converts
interest into sales.
LEAD GENERATION
We help you to create a
marketing funnel that finds &
engages your target audience
YOUR MESSAGE
We help to create a collection
of persuasive and engaging
ads, emails & web pages.
Your Marketing SystemGet help to EXECUTE an effective marketing system and funnel consisting of 4 key elements.

17. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
17
Your MessageEverything provided for you or us to craft your marketing message for each stage of your funnel & sales process.
• Prospect Profile & Avatar
• Headlines
• Ads
• Emails
• Calls to Action (CTAs)
• Squeeze Page(s)
• Video Sales Letters
• Webinar Framework
• Webinar Scripts
• Webinar Delivery Platform
• Signup/Registration Pages
• Lead Magnet & Lead Magnet Graphics
• Upsell Strategy
• Autoresponder Sequence

18. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
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• Prospect Profile & Avatar
• Prospect Profile & Avatar
• Prospecting Emails
• Engagement Tactics
• Interactive Tactics
• Proactive Tactics
• Responsive Tactics
• How to pre-qualify suspects
• Define & Monitor Daily KPIs
• Target Online Communities
• Target Influencers
• Leverage NLP Strategies Online
• DISC Analysis of all Prospects
• Offline Tactics
Lead GenerationEverything you need to target, pull and engage leads..

19. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
19
Sales & SellingEverything provided to qualify, persuade, present and win business.
• Prospect Profile & Avatar
• Strategic Planning
• Sales Prospecting System
• Sales Process & Collateral
• Leadership
• Sales Support
• Targeting
• Proposals
• Follow-Up
• Time Management
• CRM & Technology
• Webinar Marketing
• Live Video Streaming
• Referral Marketing System

20. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
20
Online Marketing SystemEverything You Need.
• Prospect Profile & Avatar
• Funnel Process Defined
• Sales Process Integrated
• Lead Magnet / Digital Asset Created
• All Copywriting Created
• Sales Prospecting System Created
• Selling System Created
• Webinar Delivery Platform Provided
• Appointment Booking System Provided
• Website Created/Provided
• Online Community Created/Provided
• Promotional Video Created
• Video Sales Letter Created
• Ongoing Support

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© 2017 Fraser J. Hay, All Rights Reserved.
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OutcomesWhat specifically will you achieve with our help?

22. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
22
Choose How You Want Our HelpWe offer personal coaching and consultancy to suit you and your requirements.
OnsiteOnline On the phone
We can visit you at home or at
work, discuss your requirements in
person and get to work on your
behalf as soon as possible.
We can work with you via live
video streaming over the internet
and help you create your
marketing system.
We can work with you over
the phone if you prefer and we can
record the sessions so you can
refer to them later.
You’re in control. You make the decisions. We support you and your decisions.

23. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
23
Fraser and the resources he offers inside Grow Your Business Club have been
instrumental in giving me help, support and confidence to create the opportunities
I needed to expand my business.
With his help, I’m now on track to completing and publishing my 3rd book on
Amazon, approaching 18,000 positive feedbacks on eBay, and a Linkedin Profile
that keeps attracting more views and connections every day. What started as a
part-time business is now a £160,000+ enterprise and growing every day.
If you work for yourself or are thinking about it and need help, then I encourage
you to engage him and embrace what’s on offer via the club.
It’s practical, it’s refreshing and it works.
George Wallace aka “The eBay Guy”
FeedbackWhat others say
Online Retailer,
Speaker and Author

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24
"When I built a digital marketing agency from $0 to $500,000 in recurring
income I heavily relied on the strategic insight from Mr. Fraser Hay. His
books are an integral part of my reference library..“
Zhe Scott, The SEO Queen
SEO
Consultant
FeedbackWhat others say

25. www.fraserhay.co.uk
© 2017 Fraser J. Hay, All Rights Reserved.
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“As a wealth management company we recognize that having a plan and
generating an ROI is very important to us and our clients. In working with
Fraser, we have seen significant progress with our marketing and are
experiencing an ROI that can be tracked back to increased exposure
online, new signups, leads, sales and even referrals.
Just one of his practical techniques is already generating results and
assisting us to generate an extra £5m+ in funds under management this
year.
I recommend his coaching expertise to any company or individual that
needs to sharpen their marketing skills to deliver a marketing plan that
works.”
FeedbackWhat others say
Wealth Management
Company

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© 2017 Fraser J. Hay, All Rights Reserved.
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Customer JourneyWe offer a powerful, practical and proven 4 step process.
Contact Us for
your FREE
You confirm the
plan of action &
resources required
You implement
and execute
the plan
You measure
all activity to
record progress

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© 2017 Fraser J. Hay, All Rights Reserved.
27
F R A S E R J . H A Y
Progress IS
guaranteed.
(When you apply
what we share.)
We can lead a
horse to water, but
we can’t make it
drink.
www.fraserhay.co.uk
Now Claim Your FREE