SlideShare uma empresa Scribd logo

Social Media Maturity Matrix

•Transferir como PPTX, PDF•
•
Hayden Sutherland
Hayden Sutherland

The organisational path to the comprehensive and effective use of Social Media, by Hayden Sutherland

1 de 3
Social Media Maturity Matrix The organisational path to the comprehensive and effective use of Social Media Hayden Sutherland Ideal Interface
1. Assessing 2. Participating 3. Engaging 4. Integrating Listening:Feeds, alerts,monitoring, prioritisation, etc. Focused PRactivity (e.g. blogs),Responding to +/- sentiment,Building community,Customer Service Tracking links,Offers/Deals Social Commerce,Connected API’s & Graph(Facebook store)Social CRMInventory & offermanagement bysocial channel,Etc. Nothing structured ACTIVITIES Following ‘Liking’ Etc. Posting:Facebook status& Org. Pages,Tweeting, Etc. Blogging In-bound link Customer SatTraffic/postingsSales Conversions RetentionCLVConversion bySocial Channel Follows ‘Likes’ Traffic KPI’s N/A eCommerce Marketing eCommerce Marketing Marketing DEPT’S PR PR Customer Service Customer Service PR Information Technology
Hayden Sutherlandhayden@idealinterface.co.uk+44 780 134 1955

Recomendados

The Social Media Maturity Matrix 2016
The Social Media Maturity Matrix 2016The Social Media Maturity Matrix 2016
The Social Media Maturity Matrix 2016Hayden Sutherland
 
Viral marketing
Viral marketingViral marketing
Viral marketingThreadsRift
 
Social media marketing and management
Social media marketing and managementSocial media marketing and management
Social media marketing and managementSocial NetGate
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategyNectaria Lovejoy
 
Benefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellBenefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellSam Brettell
 
Are you taking care of Social channels?
Are you taking care of Social channels?Are you taking care of Social channels?
Are you taking care of Social channels?Riccardo Sponza
 
Social Media 303
Social Media 303Social Media 303
Social Media 303Reynolds Center for Business Journalism
 
Social media monitoring met Alterian SM2- Webredacteuren.com Kennissessie
Social media monitoring met Alterian SM2- Webredacteuren.com KennissessieSocial media monitoring met Alterian SM2- Webredacteuren.com Kennissessie
Social media monitoring met Alterian SM2- Webredacteuren.com KennissessieWebredacteuren.com
 

Recomendados

The Social Media Maturity Matrix 2016
The Social Media Maturity Matrix 2016The Social Media Maturity Matrix 2016
The Social Media Maturity Matrix 2016Hayden Sutherland
 
Viral marketing
Viral marketingViral marketing
Viral marketingThreadsRift
 
Social media marketing and management
Social media marketing and managementSocial media marketing and management
Social media marketing and managementSocial NetGate
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategyNectaria Lovejoy
 
Benefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellBenefits of Social Media Marketing - Sam Brettell
Benefits of Social Media Marketing - Sam BrettellSam Brettell
 
Are you taking care of Social channels?
Are you taking care of Social channels?Are you taking care of Social channels?
Are you taking care of Social channels?Riccardo Sponza
 
Social Media 303
Social Media 303Social Media 303
Social Media 303Reynolds Center for Business Journalism
 
Social media monitoring met Alterian SM2- Webredacteuren.com Kennissessie
Social media monitoring met Alterian SM2- Webredacteuren.com KennissessieSocial media monitoring met Alterian SM2- Webredacteuren.com Kennissessie
Social media monitoring met Alterian SM2- Webredacteuren.com KennissessieWebredacteuren.com
 
Streetsmart Social Media Marketing
Streetsmart Social Media MarketingStreetsmart Social Media Marketing
Streetsmart Social Media MarketingStreetsmart Social Media Marketing
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Joe Burn
 
CRM and Social Networks
CRM and Social NetworksCRM and Social Networks
CRM and Social NetworksPetr Cermak
 
Marketing Minimum for small business
Marketing Minimum for small businessMarketing Minimum for small business
Marketing Minimum for small businessDenisa Turkova
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketingAlpa Barot
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media LandscapeOut There Advertising
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 
How To Implement Social CRM And Learn From Your Customers
How To Implement Social CRM And Learn From Your CustomersHow To Implement Social CRM And Learn From Your Customers
How To Implement Social CRM And Learn From Your CustomersDavid Beard
 
Learning outcome 5
Learning outcome 5Learning outcome 5
Learning outcome 5Joe Burn
 
SocialToaster: Social Marketing Automation Made Simple
SocialToaster: Social Marketing Automation Made SimpleSocialToaster: Social Marketing Automation Made Simple
SocialToaster: Social Marketing Automation Made SimpleSocialToaster
 
SocialToaster
SocialToasterSocialToaster
SocialToasterMatt Antol
 
Accessible Metrics That Matter
Accessible Metrics That MatterAccessible Metrics That Matter
Accessible Metrics That MatterShawna Tregunna
 
How to Implement Social CRM
How to Implement Social CRMHow to Implement Social CRM
How to Implement Social CRMBurCom Consulting Ltd.
 
Digital toolkit 1
Digital toolkit 1Digital toolkit 1
Digital toolkit 1Hayden Sutherland
 
SMMS Overview
SMMS OverviewSMMS Overview
SMMS OverviewExplosive Commerce, LLC
 
Business-to-Business Social Media
Business-to-Business Social MediaBusiness-to-Business Social Media
Business-to-Business Social MediaOut There Advertising
 
Mobile Web
Mobile WebMobile Web
Mobile WebAnkit Maheshwari
 
Agile Digital Strategy
Agile Digital StrategyAgile Digital Strategy
Agile Digital StrategyHayden Sutherland
 
Website Conversion
Website ConversionWebsite Conversion
Website ConversionHayden Sutherland
 
Yelken
YelkenYelken
Yelkenguest51afa4
 
How Student Workers Enhance a College Service Desk draft
How Student Workers Enhance a College Service Desk draftHow Student Workers Enhance a College Service Desk draft
How Student Workers Enhance a College Service Desk draftMary O'Mara
 

Mais conteúdo relacionado

Mais procurados

Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Joe Burn
 
CRM and Social Networks
CRM and Social NetworksCRM and Social Networks
CRM and Social NetworksPetr Cermak
 
Marketing Minimum for small business
Marketing Minimum for small businessMarketing Minimum for small business
Marketing Minimum for small businessDenisa Turkova
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketingAlpa Barot
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 
How To Implement Social CRM And Learn From Your Customers
How To Implement Social CRM And Learn From Your CustomersHow To Implement Social CRM And Learn From Your Customers
How To Implement Social CRM And Learn From Your CustomersDavid Beard
 
Learning outcome 5
Learning outcome 5Learning outcome 5
Learning outcome 5Joe Burn
 
SocialToaster: Social Marketing Automation Made Simple
SocialToaster: Social Marketing Automation Made SimpleSocialToaster: Social Marketing Automation Made Simple
SocialToaster: Social Marketing Automation Made SimpleSocialToaster
 
Accessible Metrics That Matter
Accessible Metrics That MatterAccessible Metrics That Matter
Accessible Metrics That MatterShawna Tregunna
 

Mais procurados (17)

Streetsmart Social Media Marketing
Streetsmart Social Media MarketingStreetsmart Social Media Marketing
Streetsmart Social Media Marketing
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media Marketing
 
Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5Unit 303 - Learning outcome 5
Unit 303 - Learning outcome 5
 
CRM and Social Networks
CRM and Social NetworksCRM and Social Networks
CRM and Social Networks
 
Marketing Minimum for small business
Marketing Minimum for small businessMarketing Minimum for small business
Marketing Minimum for small business
 
Analytics for social media marketing
Analytics for social media marketingAnalytics for social media marketing
Analytics for social media marketing
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media Landscape
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011
 
How To Implement Social CRM And Learn From Your Customers
How To Implement Social CRM And Learn From Your CustomersHow To Implement Social CRM And Learn From Your Customers
How To Implement Social CRM And Learn From Your Customers
 
Learning outcome 5
Learning outcome 5Learning outcome 5
Learning outcome 5
 
SocialToaster: Social Marketing Automation Made Simple
SocialToaster: Social Marketing Automation Made SimpleSocialToaster: Social Marketing Automation Made Simple
SocialToaster: Social Marketing Automation Made Simple
 
SocialToaster
SocialToasterSocialToaster
SocialToaster
 
Accessible Metrics That Matter
Accessible Metrics That MatterAccessible Metrics That Matter
Accessible Metrics That Matter
 
How to Implement Social CRM
How to Implement Social CRMHow to Implement Social CRM
How to Implement Social CRM
 
Digital toolkit 1
Digital toolkit 1Digital toolkit 1
Digital toolkit 1
 
SMMS Overview
SMMS OverviewSMMS Overview
SMMS Overview
 
Business-to-Business Social Media
Business-to-Business Social MediaBusiness-to-Business Social Media
Business-to-Business Social Media
 

Destaque

How Student Workers Enhance a College Service Desk draft
How Student Workers Enhance a College Service Desk draftHow Student Workers Enhance a College Service Desk draft
How Student Workers Enhance a College Service Desk draftMary O'Mara
 
The Moments of Truth - a combined model
The Moments of Truth - a combined modelThe Moments of Truth - a combined model
The Moments of Truth - a combined modelHayden Sutherland
 

Destaque (7)

Mobile Web
Mobile WebMobile Web
Mobile Web
 
Agile Digital Strategy
Agile Digital StrategyAgile Digital Strategy
Agile Digital Strategy
 
Website Conversion
Website ConversionWebsite Conversion
Website Conversion
 
Yelken
YelkenYelken
Yelken
 
How Student Workers Enhance a College Service Desk draft
How Student Workers Enhance a College Service Desk draftHow Student Workers Enhance a College Service Desk draft
How Student Workers Enhance a College Service Desk draft
 
Instablogs Community 2006
Instablogs Community 2006Instablogs Community 2006
Instablogs Community 2006
 
The Moments of Truth - a combined model
The Moments of Truth - a combined modelThe Moments of Truth - a combined model
The Moments of Truth - a combined model
 

Semelhante a Social Media Maturity Matrix

Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketingSalesfusion
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before TacticsinterlinkONE
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before TacticsGrow Socially, Inc.
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
 
Greater Miami Jewish Federation - Social Media Presentation
Greater Miami Jewish Federation - Social Media PresentationGreater Miami Jewish Federation - Social Media Presentation
Greater Miami Jewish Federation - Social Media PresentationGeorgianne Brown
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
 
CNX16 - Nine Ways to Track and Empower Social Media Success
CNX16 - Nine Ways to Track and Empower Social Media SuccessCNX16 - Nine Ways to Track and Empower Social Media Success
CNX16 - Nine Ways to Track and Empower Social Media SuccessCloud_Services
 
"Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C...
"Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C..."Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C...
"Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C...Embtel Solutions
 
Websites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAWebsites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAJ.R. Atkins, MBA, MDiv
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
 

Semelhante a Social Media Maturity Matrix (20)

Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
CMO club summit
CMO club summitCMO club summit
CMO club summit
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketing
 
Timo Elliott
Timo ElliottTimo Elliott
Timo Elliott
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Social Media: Strategy Before Tactics
Social Media: Strategy Before TacticsSocial Media: Strategy Before Tactics
Social Media: Strategy Before Tactics
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 
Canobie Landing LLC
Canobie Landing LLCCanobie Landing LLC
Canobie Landing LLC
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
Greater Miami Jewish Federation - Social Media Presentation
Greater Miami Jewish Federation - Social Media PresentationGreater Miami Jewish Federation - Social Media Presentation
Greater Miami Jewish Federation - Social Media Presentation
 
DBS-Week1-Introduction-Diploma-OnlineMarketingDigitalStrategy
DBS-Week1-Introduction-Diploma-OnlineMarketingDigitalStrategyDBS-Week1-Introduction-Diploma-OnlineMarketingDigitalStrategy
DBS-Week1-Introduction-Diploma-OnlineMarketingDigitalStrategy
 
Is social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshareIs social media the new direct marketing - 3 march 2011 -- slideshare
Is social media the new direct marketing - 3 march 2011 -- slideshare
 
CNX16 - Nine Ways to Track and Empower Social Media Success
CNX16 - Nine Ways to Track and Empower Social Media SuccessCNX16 - Nine Ways to Track and Empower Social Media Success
CNX16 - Nine Ways to Track and Empower Social Media Success
 
"Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C...
"Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C..."Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C...
"Mastering Social Media Marketing: A Guide to Fremont's Local Influence and C...
 
Websites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBAWebsites social media and email, do they really work by J.R Atkins MBA
Websites social media and email, do they really work by J.R Atkins MBA
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Social Media Glance
Social Media GlanceSocial Media Glance
Social Media Glance
 
Social Media Marketing Samuel
Social Media Marketing SamuelSocial Media Marketing Samuel
Social Media Marketing Samuel
 
Social Media Marketing Samuel
Social Media Marketing SamuelSocial Media Marketing Samuel
Social Media Marketing Samuel
 
Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011Using emerging media data to drive marketing campaigns - 22 march 2011
Using emerging media data to drive marketing campaigns - 22 march 2011
 

Mais de Hayden Sutherland

The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...
The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...
The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...Hayden Sutherland
 
Open Transport presentation at Open Banking Global Congress
Open Transport presentation at Open Banking Global CongressOpen Transport presentation at Open Banking Global Congress
Open Transport presentation at Open Banking Global CongressHayden Sutherland
 
Open Transport presentation at Transport Ticketing Global 2020
Open Transport presentation at Transport Ticketing Global 2020Open Transport presentation at Transport Ticketing Global 2020
Open Transport presentation at Transport Ticketing Global 2020Hayden Sutherland
 
Understanding the eCommerce Opportunity
Understanding the eCommerce OpportunityUnderstanding the eCommerce Opportunity
Understanding the eCommerce OpportunityHayden Sutherland
 
Paid Owned & Earned : The blurring boundaries
Paid Owned & Earned : The blurring boundariesPaid Owned & Earned : The blurring boundaries
Paid Owned & Earned : The blurring boundariesHayden Sutherland
 
Multi-Channel Innovation & Competence
Multi-Channel Innovation & CompetenceMulti-Channel Innovation & Competence
Multi-Channel Innovation & CompetenceHayden Sutherland
 
Hayden Sutherland iShopKent 2011
Hayden Sutherland iShopKent 2011Hayden Sutherland iShopKent 2011
Hayden Sutherland iShopKent 2011Hayden Sutherland
 
Customer Interaction Technology
Customer Interaction TechnologyCustomer Interaction Technology
Customer Interaction TechnologyHayden Sutherland
 
Corporate Blogging Best Practice
Corporate Blogging Best PracticeCorporate Blogging Best Practice
Corporate Blogging Best PracticeHayden Sutherland
 

Mais de Hayden Sutherland (12)

The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...
The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...
The Open Transport Initiative "Munch & Learn" presentation to Rail Innovation...
 
Open Transport presentation at Open Banking Global Congress
Open Transport presentation at Open Banking Global CongressOpen Transport presentation at Open Banking Global Congress
Open Transport presentation at Open Banking Global Congress
 
Open Transport presentation at Transport Ticketing Global 2020
Open Transport presentation at Transport Ticketing Global 2020Open Transport presentation at Transport Ticketing Global 2020
Open Transport presentation at Transport Ticketing Global 2020
 
Understanding the eCommerce Opportunity
Understanding the eCommerce OpportunityUnderstanding the eCommerce Opportunity
Understanding the eCommerce Opportunity
 
Aggregator Maturity
Aggregator MaturityAggregator Maturity
Aggregator Maturity
 
Corporate layers
Corporate layersCorporate layers
Corporate layers
 
Paid Owned & Earned : The blurring boundaries
Paid Owned & Earned : The blurring boundariesPaid Owned & Earned : The blurring boundaries
Paid Owned & Earned : The blurring boundaries
 
Multi-Channel Innovation & Competence
Multi-Channel Innovation & CompetenceMulti-Channel Innovation & Competence
Multi-Channel Innovation & Competence
 
Hayden Sutherland iShopKent 2011
Hayden Sutherland iShopKent 2011Hayden Sutherland iShopKent 2011
Hayden Sutherland iShopKent 2011
 
Customer Interaction Technology
Customer Interaction TechnologyCustomer Interaction Technology
Customer Interaction Technology
 
Corporate Blogging Best Practice
Corporate Blogging Best PracticeCorporate Blogging Best Practice
Corporate Blogging Best Practice
 
Fs Web2 V2
Fs Web2 V2Fs Web2 V2
Fs Web2 V2
 

Social Media Maturity Matrix

  • 1. Social Media Maturity Matrix The organisational path to the comprehensive and effective use of Social Media Hayden Sutherland Ideal Interface
  • 2. 1. Assessing 2. Participating 3. Engaging 4. Integrating Listening:Feeds, alerts,monitoring, prioritisation, etc. Focused PRactivity (e.g. blogs),Responding to +/- sentiment,Building community,Customer Service Tracking links,Offers/Deals Social Commerce,Connected API’s & Graph(Facebook store)Social CRMInventory & offermanagement bysocial channel,Etc. Nothing structured ACTIVITIES Following ‘Liking’ Etc. Posting:Facebook status& Org. Pages,Tweeting, Etc. Blogging In-bound link Customer SatTraffic/postingsSales Conversions RetentionCLVConversion bySocial Channel Follows ‘Likes’ Traffic KPI’s N/A eCommerce Marketing eCommerce Marketing Marketing DEPT’S PR PR Customer Service Customer Service PR Information Technology