14. Toolkit Key Something used on a Website Internally Something used off of a Website Externally
15. Digital PR Tools Social Media Press Release Keyword Targeted Content Photo sharing Social News & Bookmarking SEO News & Press Content Video Sharing SOCIAL MEDIA Twitter Facebook Community Feeds & Syndication Blog/Editorial Link Building Analytics Monitoring Tracking Surveys Email Blogger Engagement
16. Digital Marketing Tools Analytics Promotions Landing Pages Micro Sites Email Marketing Search Engine Optimisation Search Engine Marketing (PPC) Competitions Rich Media & Video Online Advertising Social Media Marketing Banners & Buttons Sponsorship Content Affiliate
17. Digital Conversion Tools Analytics Content Personalisation User Journey Optimisation A/B & Mult-Variate Testing Tools Search & Social Marketing eCRM Email Feedback Imagery