Slides from the GENERATOR V1.0 Conference

1. VERSION 1.0
http://www.generatorconf.com

2. AGENDA
⚡1.David Li
⚡2. Cory Kidd
⚡3. Eric Pan
⚡4. Shawn Frayne
⚡5. Cyril Ebersweiler
⚡6. Alan Clayton
⚡7. Zach Hoeken
⚡7. Jasen Wang
⚡9. Shunsuke Aoki
⚡10. Bunnie Huang

3. ⚡1. DAVID LI
http://www.generatorconf.com

11. ⚡2. CORY KIDD
http://www.generatorconf.com

12. Intuitive
Automata
Make a change. For good.
© 2012 Intuitive Automata Inc.

13. © 2012 Intuitive Automata Inc.

14. © 2012 Intuitive Automata Inc.

15. © 2012 Intuitive Automata Inc.

16. © 2012 Intuitive Automata Inc.

17. © 2012 Intuitive Automata Inc.

18. © 2012 Intuitive Automata Inc.

19. Script
Personality Dialog
User Profile
User Profile
Relationship Context
Model
Conversation

20. Day 1:
Introductions
“I’m looking
forward to
working with you.”

21. Day 2: Get to know
you
“It’s important that
we work together
to reach your
goals.”

22. Day 7: Fast friends
“You’ve done a
great job keeping
track.”

23. Day 21: Stick with it
“Let’s review your
progress
together.”

24. Day 45: Lasting
change
“Congratulations
on reaching
another goal!”

25. © 2012 Intuitive Automata Inc.

26. Dr. Cory Kidd, CEO
Intuitive Automata
coryk@iabots.com
http://intuitiveautomata.com
http://myautom.com
Based in Hong Kong and US

27. Intuitive
Automata
Make a change. For good.
© 2012 Intuitive Automata Inc.

28. ⚡3. ERIC PAN
http://www.generatorconf.com

29. Open Hardware Facilitated
Eric Pan
1.2013

30. the new wave
Google ADK
Microsoft Gadgeteer

31. Anatomy of hardware products
(all photo copyrights belongs to owner, will check later)

32. Gut = Electronics
littlebits
Grove (Seeed)
Breakout (Sparkfun) Arduino PCB Prototyping
(all photo copyrights belongs to owner, will check later)

33. Skeleton = Mechanics
makeblock openbeam bitbeam
laser cut
(all photo copyrights belongs to owner, will check later)
3D print

34. Skin = Almost Anything
Fabric
Fur
Silicone
Fabric
(all photo copyrights belongs to owner, will check later)
Leather

35. Soul = Software/Firmware
Java
C#
Graphic
Assembly
Coding
(all photo copyrights belongs to owner, will check later) Hybrid

36. from Idea to Product
Crowd
Funding
mass
production
Agile
Manufacture small
batch
Quick
Prototyping
Service engineering
open
hardware sample
toolkits
prototype
idea
(all photo copyrights belongs to owner, will check later)

37. the fittest survives
Unanswered demands trigger
mutation by makers
Less efficient or unpopular
hardware products suspended
Valuable open projects get
copied and derived
Some of them will keep evolve
...and productize
( Mutation and selection diagram by Elembis )

38. evolution of hardware products
Numerous(large base) + Open source(gene inherit) + Maker (mutation)
=
evolution ?

39. Product 2.0
Product 1.0 Product 2.0
open hardware,
maker movement,
crowd-funding
Illustration by Christina Ung
consumer => maker =>inventor

40. About Seeed Thanks!
twitter/weibo: @seeedstudio
mail: ep@seeedstudio.com
Since 2008
100+ Employee
800+ SKU
www.seeedstudio.com
propagate : cloud manufacture service for small scale innovator
bazaar / warehouse: open hardware arsenal and trading center
----------ecosystem----------
wish / recipe : maker demand proposal / Application sharing
HAXLR8R : Hardware Accelerator for entrepreneur and veteran maker
shenzhen Maker Faire/ Chaihuo Maker space : introduce maker movement in China

41. ⚡4. SHAWN
FRAYNE
http://www.generatorconf.com

54. CYRIL
⚡5.
EBERSWEILER
http://www.generatorconf.com

55. How HARD can that be?

56. The Pioneers

58. The Makers. Hackers. Academics. Entrepreneurs.

60. TECHNOLOGY PROTOTYPING COMMUNITIES
This time, it’s different FULFILLMENT
SOURCING
FINANCING COLLABORATION

61. home appliances smartphones vehicles
transportation
kitchen appliances
sleep monitoring health
watches
drones clothing
This time, it’s different
energy biotech
3d printers computers
cameras iot neuroscience
robots
printers self quantified
shoes toys
video games

62. But this has not changed...

63. Founders Fit Design to Financing
Market Timing Manufacture
Fundraising
Sourcing Tooling
Branding
Prototyping Assembly Marketing
Product Design Quality Fulfillment
GREAT MIRACLE! FABRICATION REVENUE
IDEA
Software Certifications Payment
Firmware Regulations Customer Service
BOM Logistics Distribution
GERBER China Effect PR
CAD Cashflow Crowdfunding

64. DIY.
Do. It. Yourself.

65. Software accelerators are useful and effective

67. Software accelerators are useful and effective
Hardware accelerators are completely essential

69. About H.AXLR8R
www.haxlr8r.com
Brad Feld Nolan Bushnell Dave Merrill
Featured in...
H.AXLR8R is the first accelerator program for
people who hack hardware and make physical
products ; San Francisco / Shenzhen
Jim Newton Bill Warner Mitch Altman

71. Asking the right questions
Why are we making this?
Who is this for?
How will this be used?
What features does it need to have (now)?
What features does it need to have (later)?
What are the legacy requirements?
Who’s going to build this?
How many do we want to make?
What is the budget?
What is the timeline?

72. To boldly go
where no man
has gone
www.haxlr8r.com
@haxlr8r before
Big thanks to all our mentors, alum, partners and friends!

73. ⚡6. ALAN CLAYTON
http://www.generatorconf.com

74. Wholebrain SOStartUp
Does your startup only have half a
brain ?

75. Everyone is born a genius....
Intellectual
Real Unreal
Sensible Sensitive
Emotional

76. ...but the process of living de-geniuses us !!

77. So What..... ?
Team ?
Product ?
Business Plan ?
Marketing, Sales,
Communication ?

78. Step 1: Recruit WholebrainTeam
facts idea
systems people

79. Step 2: Create Wholebrain Product
Value New ?
for Money ? Beautiful ?
Reliable ? User-
Quality ? Friendly ?

80. Step 3: Write Wholebrain Business Plan
Cash ? Concept ?
does it add up ? what’s the big idea ?
does it work ? for who, and with who
Construction ? Customer ?

81. Step 4: Establish Wholebrain Metrics
Lead Indicators Future
Revenue $ Traction (activations) #
Profit $ Traction (referrals) #
Cust Acquisitions # Til Next Update Wk
s
Burn Rate $ Team Happiness 1-10
Product Delivery %
Customer Happiness 1-10
Cust Aquisition Cost $
Media Coverage $=
Retention %
Past
Lag Indicators

82. Step 5: Deliver Wholebrain Pitch
A $600 million market “Imagine a world where
with only 1 competitor everyone has enough.....”
Start Here
Step 1 takes 3 weeks,
costs $15,000 and My mum loves it
delivers 100 customers

83. Beware Entrepreneurs !
Entrepreneurs ?
StartUp Genome Research

84. Good Luck !
www.sosventures.com

85. ⚡7. ZACH HOEKEN
http://www.generatorconf.com

86. Make me a table,
Oh robot masters.
AKA micro-manufacturing in SZ with digital fabrication.

87. Step 1: Design

88. Step 2: CNC Shop

89. Step 3:Visit Suppliers

90. Step 4: Take Delivery

91. Step 5: Assembly

92. Finished Table

93. Important Takeaways
• Manufacturing Ecosystem
• Willingness and Speed
• Skills and Knowledge
• Low Cost
• Zero Overhead

94. ⚡8. JASEN WANG
http://www.generatorconf.com

100. ⚡9. SHUNSUKE
AOKI
http://www.generatorconf.com

101. YUKAI Engineering
A robot company
CEO Shunsuke Aoki

102. YUKAI Engineering
• YUKAI = 愉快 = Fun!!
• We make products not only useful
but make our life fun

103. Me
• Shunsuke Aoki
• Founded TEAMLAB / pixiv
• Studied at Shanghai CHINA
• @aopico
• facebook.com/aopico

104. Our Team

105. Our Office
• In the middle of Tokyo City
• Garage!!
• 3D printer
• CNC

106. Our Focus
• Robot as a UI of virtual space
• CUTE is justice

107. Why Robots?
• Which do you want to live with?
• CUTE is justice

108. Coconatch

109. Necomimi

110. Vacuum Cleaner

111. TEAMLAB HANGER

112. monaka
• Bluetooth 4.0
• Low energy
• Allow physical
computing
using iOS!!

113. Thank you

114. ⚡10. BUNNIE HUANG
http://www.generatorconf.com

129. 3, 2, 1, BUILD!
http://www.generatorconf.com