The future will not look like the future of old - flying cars, jet packs and humanoid robots. Boring and invisible disruptions are on the way. Examples from the hardware world show that soon "A.I.-powered" will sound like "electric".

1. DISTRUPTION with HARDWARE
Crazy, Cool, or Boring?

2. Disruption is
coming!…

3. Here
it is…

4. Here
it is…

5. DISRUPTION is quiet.

6. 2011, Silicon Valley

10. “NEVER AGAIN!”
— PR2
PRICE:
$400,000

11. “NEVER AGAIN!”
— PR2
$400,000

12. PROBLEMS
TIME
COSTS
PRICE
VISION

13. THE FUTURE
CRAZY
COOL
BORING

14. BENJAMINJOFFE
PARTNER
HAX/SOSV
BEN@HAX.CO

15. THEBIGFOUR
>150STARTUPS/YEAR

16. HARDWARE LIFE SCIENCES
SOCIAL/MOBILE
FOOD
DEEPTECHVERTICALS

17. STARTUPS238
YEARS5
RAISED$430M
KICKSTARTERS111
BACKERS$50M

18. WHY HARDWARE
PHYSICAL WORLD
HUMAN BODY

19. UPSIDE
TOUCHTHE
FUTURE

20. DOWNSIDE
LONGWAIT

21. INNOVATORS
EARLY
ADOPTERS
EARLY
MAJORITY
LATE
MAJORITY
LAGGARDS
ADOPTION
CURVE

22. 0
50
100
150
1 2 3 4 5 6 7 8 9 10
YEARS
1R&D
INCUMBENT
STARTUP
2
64
128
100

23. FIRST WAVE

25. WHAT’S NEXT?

26. SCI-FI
IS (MOSTLY)
WRONG

27. FLYING CAR
Slovakia

28. JET PACK
U.S.A.

29. ANDROIDS
Japan

30. IMPRACTICAL
EXPENSIVE

31. THE REAL
FUTURE IS
DIFFERENT

32. “The Grandchild Test”

34. Wasn’t it
[inconvenient]
[annoying]
[boring]
?

36. CONSUMER EXAMPLE
HEADPHONES

39. low tones mid tones high tones
sensitivity

40. “Everyone had
the same?!”

42. REVOLS: CUSTOM FIT

44. NURA: TUNED TO YOU

46. MINDSET: FOR WORK

47. HEALTH TECH EXAMPLE
SLEEP

52. FROM TRACKING
TO SOLVING

54. “You just waited??”

55. MOONA
(Smart) Pillow
Thermostat
Movement
Machine Learning

56. SANA
(Smart) Mask
Light
Sound
HRV
Machine Learning

57. #BalanceTonRonfleur
#MeToo

58. KOKOON
(Smart) Headphones
Comfort
Brainwaves
Machine Learning

59. DIGITAL THERAPIES

60. DATAISTHE NEWBLOOD

61. “Donating
your data
might help
more than
an organ”
DUNCAN TURNER, HAX
DATAISTHE NEWBLOOD

62. P4 MEDICINE
PREVENT
PREDICT
PERSONALIZE
PARTICIPATE

63. “You went to
hospitals?”

64. ENTERPRISE EXAMPLE
SERVICE ROBOTS

65. AUTOMATION IS NOT NEW…

66. DULL
DIRTY
DANGEROUS

68. “You did it
by hand??”

69. JOBS CHANGE
BUT THERE IS
A LOT OF WORK

70. DULL
DIRTY
DANGEROUS

71. AVIDBOTS
Canada

72. SIMBE ROBOTICS
U.S.A.

73. DULL
DIRTY
DANGEROUS

74. $400,000

75. 2011
GENERAL ROBOT
ONBOARD COMPUTING

76. 2017
SPECIALIZED ROBOT
CLOUD COMPUTING

77. $400 (2017)

78. DULL
DIRTY
DANGEROUS

79. PLECOBOT

80. MOST REMARKABLY…
NOBODY CARES

81. INDUSTRY EXAMPLE
AGRICULTURE

82. PYCNO: FIELD SENSORS

83. PLENTY: VERTICAL FARM
RAISED$226M

84. SOLDFOR$305M
BLUE RIVER: LETTUCE WEEDING ROBOT

85. MAKING THE FUTURE
HAPPEN FASTER

87. 1 2 3 4
18MONTHS

88. R&D1
2
5
4
3
Prototyping
Production
Investment
Sales
World-ClassSTARTUPS
World-ClassRESOURCES

89. R&D1
2
5
4
3
Prototyping
Production
Investment
World-ClassSTARTUPS
World-ClassRESOURCES
Sales

91. CONCLUSION

92. HARDWARE STARTUPS
ARE MORE GLOBAL
THAN EVER

93. NEW NORMAL
=
NOT SPECTACULAR
…BUT BETTER

94. THANKS!
“Give a man a fish
…and a fishing rod”
ben @ hax.co