Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Didmo Investor Presentation Summer 2008
1. Summer 2008 Mobile Advertising Solution Investment Summary Ga ing on the go ... Contact: Joseph Oliver, Interim CEO [email_address]
2. DIDMO is poised for success in the mobile advertising delivery market, given its strong subscriber base and award winning technology platform, however, a stronger sales, distribution and support infrastructure is required to if DIDMO is to fully exploit the business opportunity and become the defacto brand for free mobile content and global mobile advertising distribution network. These changes in the mobile industry are resulting in the fast growing demand for compelling content. The mobile arena represents the ‘Holy Grail’ when it comes to advertisers - considered by many as the final mile – a true captive audience network opportunity where brand messaging and commerce will be conducted directly with the user, directly where they are at all times, simply by targeting directly onto their mobile phones. A mobile phone is no longer a simple voice communication device. A mobile phone is a personal organizer, a portable music device, a photo album, a GPS system, an email client, a social networking connector! The mobile phone has graduated into becoming one of the most important tools an individual interfaces with on a daily basis. It is a device they carry with them everywhere. Imagine having a direct connection with a customer, where ever they are, when ever, not matter what their social setting….. Executive Summary DIDMO is focused in three very specific areas: 1. DIDMO is a mobile advertising platform - games are the focus today, but we are content agnostic. 2. DIDMO supports its product offering by delivering stimulating and engaging consumer environments. 3. DIDMO intends on becoming a mobile network – a mobile counterpart to a Radio or TV network.
13. The DIDMO Technology - How it will work Phase 2 Phase 3 Gaming HUB Music HUB Books HUB
14.
15.
16. Once the ‘client’ is downloaded for the first time, the user then has a simple interface to access new content - and interact with other DIDMO users - via the community WAP, right from their phone. 1 st 4 second ad delivered. Click to start content 2 nd 4 second ad Uninterrupted content experience Unlike competitor solutions all ads are truly dynamic! Do You DIDMO?
17. Future Customer Experience – Beyond Games Application Features Status / Delivery Benefit DIDMO Games ‘ Game a Day’ Current offering – LIVE! Loyalty points are tracked in the background and alerts sent to them monthly about signing up to use Community Portal Multiple games selection. Rich and immersive user experience loyalty points incorporated Built - launching April 2008 User sign up – Can select multiple games Challenge friends and compete Multiple player game engine – play friends real-time! Earn loyalty points through play Rate other players and games Track friends high scores Portal for gaming information and news Get first look at premium content Use loyalty points for free SMS, Minutes, Games DIDMO Books Chapter delivered every day. Listen at own pace. Beta version built – launching this service June 2008 Advertisers understand this model. Publishers likely to subscribe for marketing awareness opportunity. User gets content for free. Upcoming items in this category include: language lessons. DIDMO Instant message Use instant messenger built into community site to immediately text/ communicate with DIDMO friends right on their phones Beta Mode - August 2008 Launch of viral component. Stimulates usage between mobile and community portal. Entices brand loyalty and word of mouth.
18. Future Customer Experience – Beyond Games Application Features Scheduled Benefit DIDMO Books Community Portal Track and review books online. Blog about books read. Share thoughts in forum Oct/Nov 2008 Becoming the new Amazon for books where user previews book(s) through mobile delivery, then has the option to buy using ‘buy’ feature on phone or through community website. DIDMO become e’tailer of published book content. DIDMO ‘Client to Client’ Instant message other DIMDO users using client on phone. December 2008 Similar theory as Skype. Users can SMS friends that are registered users of DIDMO. Eliminates carrier SMS costs. This is a viral tool that we will soft launch. We hope this will stimulate a lot of viral activity and boost word of mouth adoption of users DIDMO games LIVE! Play sporting events with friends in network Spring 2009 Play real-time with friends competing against live televised sporting events such as tennis, hockey, soccer, football and basketball. DIDMO Applications Handy every day applications Spring 2009 Free applications for free with advertising insert DIDMO - Pro User Premium content access Spring 2009 User pays monthly fee to have service without advertising. Gets discounts on content purchased. Music Preview Upcoming artist track of the day Summer 2009 Subscriber gets to listen in advance and choose to buy next day. Same model as ‘Game a Day’. DIDMO Dating Flirt with other DIDMO subscribers in area Summer 2009 Find other DIDMO users and use a combination of community site and phone to flirt with one another using the DIDMO ‘Client to Client’ feature. DIDMO Content Xchange Manage and post user generated content. Fall 2009 Users can upload, publish, circulate for free and/or sell content. DIDMO becomes eBay of user generated content.
19. DIDMO’S Community Portal – Traversing The Gap DIDMO traverses the gap between mobile and internet seamlessly, delivering a multi touch point opportunity for content publishers and advertisers
28. Partnerships Channel Strategy Consumer Social Sites Online Lifestyle Offline Lifestyle Mobile Media Players Agencies Distributors Publishers Carriers Handset Manufacturers Viral “Refer-a-Friend” - Rewarded when new friend joins Top Tier - Myspace, Facebook, Lunarstorm, etc. Emerging - Playahead, etc. Large “Transitioning” Brands - Viacom, Disney, Nokia, Samsung etc Retailers Blogs – DIDMO / DIDMO Community user blogs / Serial bloggers Message boards – (viral guerilla marketing) Consumer destinations - CNet, Global Game League, IGN, About.com Print Partnerships - Major print publishing partners Media Companies – Major content aggregator partners; solution white labeled Playphone, MobiTV, Modeo, Airplay, Helio Portal Strategy Developed for each product offering - also partner with other destination & WAP sites Resellers Ad network based Technology white labeling - Awareness Users Revenue Opportunity
29. Sales Strategy Games – Books – Music – Applications Agencies Required bodies in countries we roll out into Supporting - Channels – Resellers - Partners - In House With content On Website After “Try before you buy” Via Website Through another promotional campaign – Client Driven Analyst firms value to content aggregators Find reseller to manage service Divided by Product Offering Partners Direct Sales Sales Tools Development Advertising Product Market Data Consumer Focus Group testing
30. Sales Strategy – Product delivery Supported by services + immersive functions + Features Roadmap for up to 15 Products + services in next 36months Real-time dynamic Ad service Supports 99% of all java mobile phones Strategy to support (by end of 2008) iPhone – Brew - Windows Mobile Trojan Horse Same as Micro Browsers Configurable to users requirements Leverage commodity for partnerships Traverses experience between captive environment (phone) + interactive environment Additional advertising opportunity Additional sales + Product fulfillment opportunity Next generation counterpart to traditional media E’tailers Web + Mobile Based Content Technology Platform Client Community Website
31. Rather than spend a significant amount of time and money going down an R&D path, DIDMO shall adopt a case-by-case business strategy that will leverage proven technologies when meeting internal and external business requirements. This strategy enables a rapidly deployable solution, allows DIDMO to stay on the cutting edge of technology as it evolves, and gives DIDMO the flexibility to custom-build solutions that meet the market needs How DIDMO Evolves – Technology Approach Tight product integration through close coordination in product road map development Customized product packaging, including training, support and marketing collateral Enhanced solution sell leveraging marketing and sales channel Strong Solutions Group that specializes in developing workflow solutions for key customers Close R&D coordination to develop tightly integrated products Solution oriented sales force to push workflow solutions Sales and Marketing Collaboration Product OEM Joint Venture Investment / Acquisition Coordination of marketing activities through joint advertising , white papers and press releases Cross - sell products by developing a sales incentive structure Beneficial channel arrangements, especially outside North America Close integration of all products through tighter control over the Product roadmap Merger of strong consulting and R&D team with powerful sales and marketing infrastructure Significant financial benefits through business and technology synergies Benefits Contractual Relationship/Limited Integration Full Integration
36. Industry Recognition – Frost & Sullivan / WEBBY “ DIDMO has clearly proven the potential of in-application mobile advertising in Europe. The company continues to innovate on various technology and service-delivery parameters to differentiate its services, and is also expected to also offer other types of ad-enabled mobile media (beyond games). Frost & Sullivan’s Mobility Awards Committee presents DIDMO with the 2008 Award for Entrepreneurial Company in the U.S. Mobile Advertising markets, and expects DIDMO to emerge as a leader in the mobile advertising ecosystem in the United States.” - Vikrant Ghandi, Strategic Industry Analyst, Mobile Communications -- Frost & Sullivan The Webby Awards, the leading international honor for the Web, recognized DIDMO’s in-game advertising solution as an Official Webby Honoree in the Mobile Gaming category, a distinction that recognizes work exhibiting remarkable achievement.