1. Web Authoring: Protocols, Design Conventions and
Software
In this reportI will be discussing web authoring with reference to protocols,
design conventions and software. This reportwill include a definition and
explanation of each topic in specific detail with supporting illustrative
examples.
Web authoring is the design and development of a website. Web authoring
comprises of three aspects; Protocols, rules on how data is exchanged/a
procedure. Design Conventions, The different conventions that are included to
create a valid and attractive design for a websiteand lastly software,
software’s availableto build websites.
Protocols arerules on how data is exchanged. There are many different
protocols that are needed in web authoring such as:
URL – A URL stands for UniformResourceLocator. It is a web address that
leads you to a website. Itis a long string of text that is used by web browsers to
direct people to different websites. A URL is one of the things that separates
website fromeach other. An example of this is:
http://www.bankfashion.co.uk/search/puma+suede?cm_mmc=Google-_-NonBrand-_-Exact-_-
Pumas%20suede&aid=1100&gclid={gclid}&mkwid=sayP9ztfK_dc&pcrid=37420605897&pkw=pumas
%20suede&pmt=e&gclid=CPO76rzGq70CFYRf2wodUngAMg
A Doman name is the name given to a website. For example the Domain name
of www.facebook.comis “Facebook”. This is registered through a Doman
Name Registrar.
A Top level domainname is the last section of the main URL. An example of
this is:
- .co.uk
- .gov.uk
- .net
- .org
- .com

2. Internet service providers arecompanies thatprovideyou with internet.
Examples of someof these companies are:
- BT
- Virgin
- Talk Talk
- Sky
Web page conventions: Websites are made out of a lot of pages, all using the
same URL. Itis importantthat each webpage has a suitable name that reflects
the content that page. An example of this is Facebook.com. The URL will
always say www.facebook.com if you are using the website or on any page
under the Facebook domain.
DesignConventions - Designing a websitetakes a great deal of planning and a
lot of factors need to be considered. There are many things to take into
account when designing a website and a few conventions that are used to
design a website.
Rule of Thirds
Rule of thirds are Rules that are applied to the layoutand composition of
images and websites. It’s an image within a squarewhich is moved around to
fit different parts of the image in the squareor to zoomin and see the bigger
version of the picture in that square.

3. Colour schemes
There are three main colour schemes that a website can be designed with.
Picking the right colour scheme for your website is very important in setting
the tone and feel of a website. Colour schemes reflect the natureof your
website.
Monochromatic
Itmeans one colour but in different shades. This means the website only uses
one colour although tints and different tones are accepted.
Complimentary
Complete opposite colours, E.g: yellow and purple.
Fonts
There are two types of font. Sans serif and serif.
Fonts and Texts
 A paragraph welcoming you to the website.
 A paragraph introducing the website and then another explaining whatit
is about

4. Software: There are lots of tools and software’s availableto build websites.
These are divided into two categories.
HTML Text Editors: These let you type the HTML. Coding used to build
websites.
VisualEditing: These let you build websites visually and do much of the
programming for you.

5. To conclude on this report, I have explained the key elements and features, as
well as conventions, which revolvearound web authoring. I havelearnt many
things such as the differentconventions that are used when creating a website
such as the colour schemes and the protocols that are taken on board to
create a successfulwebsite. I can apply this knowledgeto my superhero
website due to the fact that I know what will be the mostappropriate look
using the colour scheme and also will have an idea on how to create a
successfulwebsitedue to all the conventions.