1. Locked Up Analysis
There are many improvements which could have been made in this music
video. Also there are many things which were good about it. Firstly, one thing
that I feel was good is the cross cutting to the narrative. This was used very
effectively as it made the music video better.
Also I liked the fact that in the opening of the video, the exercise which the
people were doing happened in time with the music.
The hand gestures in the video made it clear it was a hip hop video. Also the
setting of the gym and basketball court established to the people watching that
it was a hip hop video. The gym and basketball court matched the music as
prison is associated with gym and basketball and many people within a prison
spend their time in a basketball court playing basketball or are in the gym
working out.
They could have made it more ‘’prison like’’ by for example having the people
in the video, wearing some sort of uniform which symbolised that they were in
a prison.
Lastly the main artist could have shown more passion and emotion in his face,
as throughout the video he seemed motionless.
2. Billionaire analysis
The aspects of the video which was good are the fact that the video
related to the song. They were having fun and seemed to be
enjoying themselves and this is what the music video was about.
Their facial expressions really stood out and I believe this was the
video’s best assets, because it completely matched the song. The
aspect ratio at one point was completely wrong as the size of the
video did not match the screen. At some point of the video it was
too dark, they could improved the lighting.
Although the video starts off extremely well, I feel towards the
middle and the end of the video they ran out of footage. They
ended up being very repetitive. The ending of the video was
extremely well done, when one jumps on the others back. It was a
perfect send off and a perfect way in which to end the video.
3. 16 at war and written in the stars analysis
16 at war could have had many improvements, for instance the scene where in which the
girl was in the toilet looking into a mirror, she repeatedly looked at the camera which she
should not have done. The beginning was good but after that the video got extremely
repetitive and frankly turned out to be boring.
In the video there were many good fades, which were used effectively to improve the
video. Also the video had 2 parts to it, the story and the girl singing, this was used well. The
black and white feature was used effectively and was a good effect to have. It was easy to
establish that it was an RNB video as the singer had slow movements, the wind blew her
hair and she seemed sad. All 3 of these are usually used in RNB music video’s.
Written in the star:
The video had nothing to do with the song, the setting was completely wrong, the lighting
was poor and also the lip synching was poor. The singers had no emotions in their faces and
were out of time a lot.
There was barely any good things for this video, the only good thing was the scene where
the guy was playing the piano.
They were running around in the corridors and sitting down and talking, this Is completely
irrelevant to the song. It was not clear was type of music video it was.