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1. Joshua Davey
Haverstock
02/02/2015

2. In this PowerPoint I will be discussing Art
styles in Video games and how the can
affect the audience and tone of the game.
Furthermore I will be talking about why a
certain genre will choose

3. COLOUR THEORY
In the visual arts, color theory is a
body of practical guidance to color
mixing and the visual effects of a
specific color combination. There are
also definitions of colors based on the
color wheel; primary color, secondary
color and tertiary color. This applies
to picking the correct art style for
games. There are guidelines for
different genres.

4. This is a style of art that encompasses
painting, drawing and other graphic
mediums, in which an artist studies a
photograph and then attempts to
reproduce the image as realistically as
possible in another medium. However
there are downsides to photorealistic, for
example to uncanny valley effect where
to game looks so real it seems fake.
Additionally it might lag more and it takes
more disc space.

5. As you can see the
photorealistic
graphics makes the
game look like real
life.
Call of Duty is a
brand that want to
make the best FPS
war game on the
market.
Photorealistic
graphics is the best
way to go because
their audience will be
more impressed, the
closer the graphics
look to real life.
Furthermore, to give the
player an illusion of being in
the war, photorealism
graphics is the best art style
to choose.
The tone of photorealistic games
tend to be more serious than other
art styles

7. GTA 5 is an open
world game that
is meant to
simulate real life.
If Rockstar (the
company that made
GTA) want to
simulate real life,
the best art style to
use would be
photorealism.
Photorealism takes gaming
deeper, the player will fell more
enticed in the game.
In addition, gaming company's
have made it a race to make the
best graphics possible because it
will be a unique selling point for
their game.
Photorealistic
graphics makes the
game more
immersive because
its trying to emulate
real life.

9. Most sports games
use the photorealism
art style.
Every year the games
graphics team will go the
extra mile when making the
game more realistic.
In Fifa this year the have
added more detail to the
grass and the fans
Using any other art
style to make a
sports game would
lead the game to
losing its realism and
the players wont
take it as seriously
The fans buy the
game to play as
there favourite
player.

11. uses a visual language of
shape, form, colour and
line to create a
composition which may
exist with a degree of
independence from visual
references in the world

12. As you can see with
abstract games, it is
the complete
opposite to
photorealism.
Abstract games
don’t relate to
anything in
reality.
Games like this tend to just use different
games and vibrant colours
This game relies on
geometric lines and
colours to specify
objects.
Using abstract gives
this a game a more
arcade like feel. Not
a game that should
be taken to
seriously.

14. This game using
bright, neon and
futuristic colours
that may appeal to
the sci-fi audience.
The objects in the
game resemble
living organisms but
you cant clearly
distinct them so this
game falls under
the abstract art
style.
Most shapes in this game may look like real
things. This object may look like some sort of
spaceship but cant clearly be defined as one.
Secondly, The background may look similar to
earth or some sort of planet but, due to the
chosen colours there's no way to tell.
Abstract art styles are
more eye catching,
the user can also
interpret the game in
whatever way they
wants.

16. The colours and art style gives this game a more chilled
and mellow tone.
The people that
play this game
wont be hard-
core gamers.
Because the
style of the
game wont
appeal to most
people.
The objects in the game
can relate to the earth
or trees but it is not still
complete clear of what
the objects are .

18. Exaggerated-
represent (something)
as being larger, better,
or worse than it really
is

19. Everything in Mortal
Kombat tends to be
exaggerated. This is
because the genre of
the game (fighting)
suits the exaggerated
art style. Most fighting
game use this art style.
From the gore
and x-ray moves
to the weapons
and even the
characters
themselves
Also the
environments in the
game tend to be
overtop and riddled
with objects that
could kill you.
This affects the tone
in way because the
players feel more
aware and enticed by
their surroundings.
The finishing moves
or ‘FATALITYS’ in the
game tend to be un-
realistic, something a
human couldn’t do
themselves.
Using exaggerated art style
compliments the gore within the
game.

21. As you can see
the sword the
character is
holding is over
exaggerated as it
wouldn’t be
practical for a
human to hold
that sword.
The character
is way to slim
to be a human.
The hair of the character is
modelled to perfection and hasn’t
got one hair out of place. It is
exaggeratedly yellow.
Because the art style is
exaggerated it lends its self to a
fantasy theme where things can
be very different
The background
looks very ruined
and ominous
which changes the
tone of the game
and gives it a more
dark fantasy feel.

23. As you can see
the clouds are
under-
exaggerated,
but at the same
time its still
exaggeration
because they
are so small
compared to
the sky.
Mario is too
small
compared to
his
surroundings.
The pipes are overly big and much
larger than life.

25. Cel shading (often misspelled
as 'cell shading') or toon
shading is a type of non-
photorealistic rendering
designed to make 3-D computer
graphics appear to be flat by
using less shading color instead
of a shade gradient or tints and
shades. Cel-shading is often
used to mimic the style of a
comic book or cartoon.

26. Zelda uses cel
shaded graphics to
appeal to a
younger audience
The setting
is filled with
bright
colours
which gives
a more
joyful and
light
Also the Zelda character is dressed in bright
colours which indicate the innocence of the
character.

28. Borderlands used cel
shaded graphics in a
complete opposite
way to Zelda, it uses
cel shaded graphics
to give the game a
unique way if using
gore.
Using cel shaded graphics because they want
make unique looking characters. Cel shaded
graphics is one of the best ways to do this
without the game looking fake.
Furthermore the
guns can be
oversized and do
more, ‘cartoon
like’ stuff.
The players will
feel more lightly
about this game
that if it was
photorealistic
graphics.

30. Using cel shaded
graphics in a
fighting game
means it can be
targeted at a
younger audience
because there will
be less intense
fighting and it will
look less real.
Also giving the game a cartoon effect makes
it easier to implement extravagant moves .

32. CONCLUSION
To conclude the art style of a game is dependent on the genre
and target audience of the game. Furthermore it is crucial in the
tone of the game and it should be carefully considered by all
game makers before choosing the correct art style for their
game.