3. INNOVATIONS
MAY2015
Rossel is launching new ad formats for Dailies.
In order to extend creative ideas, 4 new formats will be
available :
- Ad in the 4 corners of the daily sheet
- Ad in the center of the sheet surrounded by editorial
content
- Ad in the shape of an ascending graph
- Ad on the left page overflowing to the right page
Rossel also wants to take in consideration ideas from
creative agencies and clients.
4. INNOVATIONS
MAY2015
‘New’ Persgroep makes promising start
following strong 2014.
De Persgroep announced a takeover bid
for the London-listed company Mecom for
€236 million. Mecom is the holding
company of the Dutch newspaper group
Wegener and the Danish Berlingske
Media.
5. INNOVATIONS
MAY2015
De Persgroep bought Humo, Story, TeVe Blad and
Vitaya from Sanoma.
De Persgroep wants to focus on :
- Women
- Lifestyle / Decoration
Sanoma also mentions that Moustique, Tele Pocket and
Story FM are also for sale. Also, Libelle TV will stop in
July, Sanoma wants to focus more on online videos.
6. INNOVATIONS
MAY2015
People’s Daily, China’s most read
newspaper will start including BeNeLux
pages in its People’s Daily Overseas
Edition Europe.
This newspaper is aimed at Chinese
people living in BeNeLux or traveling to it.
The audience of the BeNeLux pages is
said to be of 420.000 subscribers (120.000
in China and 300.000 in Europe).
8. INNOVATIONS
NEWCOMERS
KBC magazine focusing on Lifestyle, Culture,
Travel, Finances, etc.
Target group is clients or families with
property assets between 250.000 and 1
million euros.
Exclusivity Media Launches The Gay Issue
aimed at the Flemish gay community.
New magazine abouts books created by writer
Koen Van Wichelen.
10. INNOVATIONS
Eyeo reactivates its mobile AdBlock onAndroid.
AdBlock Browser is a mobile browser available on
Google Play Store.
The aim is to make the Web’s biggest players pay so
they can display non intrusive ads on the browser.
MAY2015
11. INNOVATIONS
Spotify is focusing more and more on videos.
The platform wants to include podcasts, videos and
other contents not necessarily linked to music.
Partnerships with Vice, BBC, MTV, CBS and
Comedy Central might be signed…
MAY2015
12. INNOVATIONS
Youtube is launching TrueView for Shopping, a new
service allowing brands to promote items within
videos.
Images and information about a product can be
embedded in the video with a « buy » button.
MAY2015
13. INNOVATIONS
The Financial Times has introduced a new way to
measure ad performance on a website or an app :
the CPH (cost per hour).
CPH monitores how long an advertisment is looked
at.
The Financial Times can report the duration of each
impression and the total exposure during a
campaign.
MAY2015
14. INNOVATIONS
Google is following the « Buy » button trend.
After Facebook & Twitter, Google will add a « buy »
option next to sponsored ads. Users will be redirected
to the Google Shopping page or the Play Store.
It is still unknown how shops will pay to enable this
service.
MAY2015
15. INNOVATIONS
Google will start including tweets in its search results. This new fonction is already
available in the US and will soon spread to other countries.
Recent tweets related to the search will be displayed in real-time. Related to that,
when searching for a hashtag, most relevant tweets containing the hashtag will
appear.
MAY2015
16. INNOVATIONS
Vessel, a new online video plateform, will be
launched.
Users will have to pay (3$/month) to access the
plateform. Vessel focuses on partnerships with
internet-famous people, comedians, star
presenters, etc.
Users will be able to access their content prior to
their official release date. The exclusivity dimension
is crucial to Vessel.
Vessel wants to position itself asYouTube’s direct
competitor.
MAY2015
17. INNOVATIONS
MAY2015
RMB sold its video plateform to Pragma Consult &
HiMedia.
They want to position Vike as a media key player in
the digital video industry.
Pragma Consult will take care of the content and the
partnerships.
HiMedia will take care of the display ads, branded
content, native content, etc.
Pre-roll ads will be handled by RTBF.
18. INNOVATIONS
Strategic partnership for Sanoma and Pebble Media.
Sanoma settled an agreement for its online display
offer with Pebble Media.
As a result, Pebble Media becomes a main actor of
online ad planification aimed towards women
content.
Sanoma remains, however, the ambassador of its
brands and is still responsible for combined sales for
print, online and audiovisual. The company wants to
focus on its evolution towards digital.
MAY2015
19. INNOVATIONS
Metro launches its first free mobile app.
Each morning 810.000 people read the Metro free
sheet. The app is meant to be a way for consumers
to stay informed throughout the day.
The app will offer national and international news as
well as trending topics, traffic info, sports news, etc.
Metro will allow app users to download the paper and
be able to read it even without an internet connection.
MAY2015
21. INNOVATIONS
Clear Channel launches the I-conic, the biggest
interactive digital screen of the country.
The screen measures 140m² with a 16/9 format.
It will be set on the Anspach Boulevard in Brussels
(note that this area will be pedestrian starting this
summer).
MAY2015
22. INNOVATIONS
DOOH Media – mostly present with digital screens in
shopping centres – is now allowing advertisers to
display 6 to 10 seconds spots.
This allows to :
- extend creative ideas
- give more time to deliver a message.
Average display time is 6 seconds in Belgium
whereas 10 seconds is the normal duration in
shopping centres in France.
MAY2015
23. INNOVATIONS
Energy drink Powerade and Ogilvy & Mather Berlin
have displayed interactive hoardings allowing
pedestrian to do some work out exercices.
For example :
- Climbing a wall
- Lifting weights
- Strenght exercices
Pedestrian doing the exercices could then quench
their thirst with free Powerade.
Linktothevideo:http://goo.gl/uyFKO7
MAY2015
25. INNOVATIONS
Norkring launched the first Digital Audio Broadcasting
(DAB+) in Brussels. This is a first step towards
nationwide radio coverage.
Advantages :
- Higher sound quality
- More space than on FM waves ( more radios)
- Additional services are possible
According to the European Broadcasting Union, FM
waves should disappear in the next 10 years.
MAY2015
26. INNOVATIONS
Nethys has sold its 40% share of DH Radio to IPM
Group.
Nethys (previously Tecteo) had been involved with the
radio since 2010 and had invested roughly 2,7 millions
in it.
The DH and La Libre’s editor remains the only one at
the head of the radio.
MAY2015
28. INNOVATIONS
Transfer starts the sales of ad spaces on Cartoon
Network France.
The network is one of the most important in the South
of the country with a market share of 20,4%. For kids
4-9 years old it even reaches 22,5%.
There are also possibilities of non-spot and co-
marketing campaigns in addition to classic tv spots.
The network’s french website is highly visited by
belgian users (369.000 each year).
MAY2015
30. INNOVATIONS
MAY2015 Compared to other media, summer holiday is one of the busiest season of
the year for Cinemas.
The attendance rate increases by 10% during that season.
What’s more, CPC declines by 15% at that time of the year.
