1. Overview January – April 2015
MEDIA INVESTMENTS

2. -3% decrease of media investments for January-April 2015
compared to January-April 2014.
Culture, Tourism, Leisure & Sports is the sector where money is
the most invested. Followed by Retail, Transport & Food.
Executive Summary
Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.
Top 3 advertisers
Top 3 brands

3. 22% 21%
7% 7%
3% 3%
38% 40%
14% 14%
1% 1%
9% 9%
6% 6%
YTD 2014 YTD 2015
Internet
Outdoor
Cinema
Radio
TV
Free Sheets
Magazines
Daily Press
Media Mix
• Slight increase for TV.
• General stability of the Media Mix. % global decrease in 2015 vs 2014 but stability of the
Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.

4.  -6% global decrease in 2015 vs 2014 but stability of the mediamix.
 TV & Dailies have the biggest share of investments. All media suffered decreasing investments
-3%
• TV & Dailies have the biggest share of investments. All media suffered decreasing investments.
• Heavy decrease of investments for Cinema (-22%) and Free Sheets (-18%).
• Only Outdoor increased its investments (+4%).
Negative trend in the investments except for Outdoor
Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.
Media YTD 2014 YTD 2015 2015 vs 2014
TV 453.692.186 455.593.078 0%
Daily Press 258.820.395 244.580.915 -6%
Radio 165.554.495 159.214.191 -4%
Outdoor 102.094.754 106.675.760 4%
Magazines 83.880.298 78.749.786 -6%
Internet 72.026.814 66.380.415 -8%
Free Sheets 38.968.252 31.796.442 -18%
Cinema 11.032.556 8.650.978 -22%
Grand Total 1.186.069.750 1.151.641.565 -3%

5. Culture, Tourism,
Leisure & Sports
Retail Transport Food Services Beauty - Hygiene
Home - Office
Equipment
Telecom
Home - Office
Care
Health - Wellbeing
YTD 2014 301,061,058 199,859,016 130,356,197 134,103,384 141,435,225 65,433,939 55,698,950 62,055,219 29,117,328 28,924,616
YTD 2015 292,440,237 193,917,864 142,462,133 132,420,306 125,257,902 65,518,931 60,425,102 46,607,011 29,204,882 29,190,096
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
Top 10 sectors
+9% 0%-11%-3% +8% 0% +1%-25%-3% -1%
• April saw a general decrease of investments in all sectors in 2014.
• Noticeable increase for Transport (+9%) and Home – Office Equipment (+8%).
• Important decrease for Telecom (-25%) and Services (-11%).
Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.

6. D'IETEREN
AUTO
RECKITT &
BENCKISER
PROCTER &
GAMBLE
BENELUX
UNILEVER
BELGIUM
FOODS & HPC
MEDIAHUIS PROXIMUS
COCA-COLA
BELGIUM-
LUXEMBOURG
COLRUYT
DE
PERSGROEP
PUBLISHING
RENAULT
BELGIQUE
LUXEMBOURG
YTD 2014 21,021,431 23,854,315 23,448,123 23,043,071 12,089,410 17,947,177 14,257,260 7,635,985 11,356,280 11,165,340
YTD 2015 27,171,584 25,324,296 23,524,958 22,429,025 16,945,591 16,928,890 15,384,232 11,242,944 11,055,138 10,380,130
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Top 10 advertisers
 -6% global decrease in 2015 vs 2014 but stability of the mediamix.
 TV & Dailies have the biggest share of investments. All media suffered decreasing investments
0% -6%X 1,5+29% +8% -3% -7%X 1,5+6% -3%
• D’Ieteren Auto at the top with +29% more invested than last year.
• Really positive trend for Mediahuis (x1,5), Colruyt (x1,5), Coca-Cola (+8%) and Reckitt Benckiser (+6%).
• Renault (-7%), Proximus (-6%), Unilever (-7%) and De Persgroep (-3%) decreased their investments over that period.
Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.
Proximus and Belgacom investments were cumulated.
Mediahuis, Concentra & Corelio were cumulated.
Reckitt & Benckiser Homecare & Healthcare were cumulated.

7. COLRUYT VW PROXIMUS MOBISTAR RENAULT FORD ING BANQUE OPEL
MERCEDES -
BENZ
CITROEN
YTD 2014 7,228,008 7,736,071 8,893,645 12,870,966 9,732,779 6,923,315 6,640,378 6,444,319 10,249,967 8,090,832
YTD 2015 9,617,208 9,547,281 9,539,000 8,689,627 8,423,359 8,204,392 7,613,891 7,302,251 6,905,570 6,891,943
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
Top 10 brands
 -6% global decrease in 2015 vs 2014 but stability of the mediamix.
 TV & Dailies have the biggest share of investments. All media suffered decreasing investments
+7% +19%-13%+33%x +15% -33% -15%+13%+23% -32%
• Colruyt is leading the top 10 with +33% invested compared to 2014.
• Also increasing their investments : VW (+23%), Ford (+19%), ING (+15%), Opel (+13%) and Proximus (+7%).
• Negative trend for Mercedes (-33%), Mobistar (-32%), Citroën (-15%) and Renault (-13%).
Source : Nielsen, Gross Investments, Adstat, JAN-APR 2014 & 2015.

8. THANK YOU
Any questions ? 2MVDC.belgium@havasmedia.com