Presenter: Leo Hauska, CEO of Hauska & Partner Group
Time: 17 September 2010
Place: Riga International School of Economics and Business Administration (RISEBA), Latvia
90 minutes open lecture on some of the most frequently asked questions about CSR and sustainability:
1. What do we mean when talking about CSR, what are the characteristics of CSR?
2. What areas of the company (human resources, communication, controlling, finance, R&D, marketing, etc.) are affected and how?
3. What are the current trends and developments in the field of CSR/sustainability?
4. What is the current practice of CSR? Which companies are doing what in this field? Best practices?
More information about the event:
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Complete CSR
1. Excellence | Reliability | Contribution | Passion & Dedication | Diversity complete? Riga, 2010-09-17 When is CSR
2. 1. 2. 3. What does Corporate Social Responsibility mean? How can we define „completeness“? What does it include? How can we achieve „complete CSR“? What do we have to do? 2.
3. „… a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders …” EU Kommission, 2001: Green Paper 3.
4. „ It refers to the obligation of businessmen to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of objectives and values of our society.” Howard R. Bowen, 1953: Social Responsibility of the Businessman 4.
5. „ CSR is the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life…” World Business Council for Sustainable Development (WBCSD) 5.
6. STAKEHOLDER maximize opportunities minimize risks re-active pro-active VISION VALUES CORPORATION s o c i a l e n v i r o n m e n t a l e c o n o m i c 6.
12. R&D HR Text PR Legal Strategy Controlling & Finance Marketing & Sales Production Purchasing Every corporate function has a specific role within the CSR management. 12.
13. Text 476* definitions have led to a broad variety of Public Relations. PR * Harlow 1976 13. PR