From the 2011 IUE conference, an update of the 2010 presentation I gave. See the change log on slide 2 for the updates.

1. Mobile Apps Versus
Mobile Web v2.0
Joe Hass
hassgocubs@gmail.com
@hassgocubs
slideshare.net/hassgocubs

2. Change Log
Version Date Changes
Number
1.0 July 23, 2010 Initial Presentation
Added content on tablet
2.0 October 11, 2011 behavior, mobile browser
choices, mobile v desktop usage.
Updated data.

3. When In Doubt,
Build For The Web

5. “We don’t need
a mobile site.
We just need
an app.”

6. “We don’t need
train tracks.
We just need
a train.”

9. State Of Mobile

10. US Cell Phone Users
350
327M
US Population: 312M 300M
300
276M
262M
250 243M
219M
200 194M
169M
148M
150 135M
100
50
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf

11. Growth In US Users Year Over Year
2010 v 2009 2011 v 2010
All mobile phones 8.7% 9%
Smartphones 50.3% 56.5%
http://files.ctia.org/pdf/CTIA_Survey_MY_2011_Graphics.pdf

12. Smart (OS) Phones
2008 Q4 2009 Q4 2011 Q2
23%
31%
40%
60%
69%
77%
http://www.npd.com/press/releases/press_100317.html
http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/

13. What people are doing
with their phones
76%
Take a picture 73%
72%
Send/receive text messages 73%
34%
Play a game 35%
34%
Send/receive e-mail 38%
38%
Access the Internet 44%
33%
Play music 34%
34%
Record a video 34%
36%
Send a picture/video 54%
20%
Watch a video 26%
0 20 40 60 80
May 10 May 11
http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1
http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx

14. Smartphone users versus
feature phone users
92%
Take a picture 59%
92%
Send/receive text messages 59%
64%
Play a game 14%
76%
Send/receive e-mail 10%
84%
Access the Internet 15%
64%
Play music 12%
59%
Record a video 15%
80%
Send a picture/video 36%
54%
Watch a video 5%
0% 25% 50% 75% 100%
Smartphone Feature phones
http://pewinternet.org/Reports/2011/Cell-Phones/Section-1/How-Americans-Use-Their-Cell-Phones.aspx

15. Smartphone OSes
2010 Q1 2011 Q2
15% 13% 19%
36%
21% 28%
40%
28%
http://www.npd.com/press/releases/press_100510.html
http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/

16. Smartphone OSes
2010 Q1 2011 Q2
15% 13% 19%
36%
21% 28%
40%
28%
RIM Android iOS Other
http://www.npd.com/press/releases/press_100510.html
http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/

17. Mobile Web Browser Usage
13.16%
30.10%
26.44%
22.90% Android
BlackBerry
29.94% iPhone
iPod Touch
25.60% Other
16.49%
10.95%
13.97% 10.45%
July 09-Jun 10 July 10-Oct 11
http://gs.statcounter.com/

18. Three Phases To
The Internet

19. Three Phases To
The Internet

20. Three Phases To
The Internet

21. Three Phases To
The Internet

23. Desktop
1984 1994 2000
“Internet”

24. Desktop
1984 1994 2000
“Internet”
Mobile
1998 2002 2007
“Internet”

25. Desktop
1984 1994 2000
“Internet”
Mobile
1998 2002 2007
“Internet”
Mobile
2002 2008
Apps

26. Mobile Web

27. How Our Desktops Change...

28. How Our Phones Change...

29. What’s Out There
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

30. What’s Out There
40K
30K
20K
10K
0K
Palm Win Phone 7 Blackberry
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

31. What’s Out There
40K
30K
20K
10K
6.4K
0K
Palm Win Phone 7 Blackberry
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

32. What’s Out There
40K
30K
20K
11.7K
10K
6.4K
0K
Palm Win Phone 7 Blackberry
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

33. What’s Out There
40K
30K
26.8K
20K
11.7K
10K
6.4K
0K
Palm Win Phone 7 Blackberry
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

34. What’s Out There
400K
300K
200K
100K
26.8K
6.4K 11.7K
0K
Palm Win Phone 7 Blackberry Android iPhone
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

35. What’s Out There
400K
300K
206.1K
200K
100K
26.8K
6.4K 11.7K
0K
Palm Win Phone 7 Blackberry Android iPhone
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

36. What’s Out There
400K
333.2K
300K
206.1K
200K
100K
26.8K
6.4K 11.7K
0K
Palm Win Phone 7 Blackberry Android iPhone
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

37. What’s Out There
4000K
3000K
2000K
1000K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

38. What’s Out There
4000K
3000K
2000K
1000K
206.1K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

39. What’s Out There
4000K
3000K
2000K
1000K
333.2K
206.1K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

40. What’s Out There
4000K
3000K
3000K
2000K
1000K
333.2K
206.1K
6.4K 11.7K 26.7K
0K
Palm Win Phone 7 Blackberry Android iPhone Mobile Sites
http://www.distimo.com/blog/2011_04_the-battle-for-the-most-content-and-the-emerging-tablet-market/
http://www.bizreport.com/2010/10/dotmobi-2000-growth-in-number-of-mobile-ready-websites.html

41. Google Voice versus Apple
• June 2009: Google submits “Google Voice” as an
iPhone app.
• July 2009: Apple rejects app, saying “The app
replaces certain iPhone functions and features.”
• January 2010: Google rolls out Google Voice via
Web app
http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars

42. Mobile HTML5 In 2010
iPhone Safari
Full Compatability
Google Android 2.2
Opera Mini
http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/

43. Mobile HTML5 In 2011
iOS 5
iOS 4.3
Google Chrome 14
Android 3.2
Full Compatibility
Android 2.3
Blackberry OS 7
WebOS 3
WebOS 2.1
Win Phone 7.5
Win Phone 7
http://www.infoworld.com/d/mobile-technology/mobile-deathmatch-apple-ios-5-vs-google-android-os-169752?page=0,3#internet

44. Your Mobile Strategy

45. Mobile Users Are
Different, Even If They’re
The Same Person

46. • Location
• Needs
• Connections
• Speeds
• Software
• Display Size

47. Seven Modes Of Internet Usage
http://advertising.yahoo.com/article/mobile-modes.html

48. Time Spent On
Each Mode
Mobile Device 39% 16% 15% 10% 9% 7% 3%
PC Devices 32% 10% 9% 27% 11% 13%
Connect Search Manage Entertain
Inform Shop Navigate
http://advertising.yahoo.com/article/mobile-modes.html

49. How Comfortable Is...
• Your user base?
• Your development team?
• Your heart?

50. Let’s Go Build
Whatever We’re Going
To Build

51. How you develop doesn’t change
• User Needs and Objectives
• Functional Specs and Content Requirements
• Interaction Design and Information Architecture
• Information Design
• Visual Design
• Development
• Quality Assurance
• Publish/Submit
http://www.jjg.net/elements/

52. Tale Of The Tape
Applications Browser
Location/GPS Y Y
Camera Y N
Accelerometer/Gyroscope Y Portrait/Landscape
Audio/Video Y Y
Offline Usage Y HTML5 Caching
Push Notifications Y N
Set-Up Fee $99 (Apple) $0
Billing Apple/Google Checkout Your Choice
Approval Process Y N
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

53. Tale Of The Tape
Applications Browser
Location/GPS Y Y
Camera Y N
Accelerometer/Gyroscope Y Portrait/Landscape
Audio/Video Y Y
Offline Usage Y HTML5 Caching
Push Notifications Y N
Set-Up Fee $99 (Apple) $0
Billing Apple/Google Checkout Your Choice
Approval Process Y N
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

54. The Tablet Situation

55. Internet Traffic By Tablet, August 2011
3%
iPad
Other
97%
http://www.comscore.com/Press_Events/Press_Releases/2011/10/
Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic

56. Tablet Apps Available, July 2011
90,000
232
Apple iPad Android
http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/

57. Tablet Apps Available, July 2011
90,000
232
Apple iPad Android
http://pogue.blogs.nytimes.com/2011/07/01/mystery-how-many-android-tablet-apps/

58. Worldwide Shipments
300M
250
236
225M 219
195
167
156 159
144 149
150M 132
100
79
75M
54
29
0
0M
2009 2010 2011E 2012E 2013E
Desktops Notebooks Tablets
http://www.businessinsider.com/mary-meeker-matt-murphy-2011-2#-7

59. Average Android Tablet
(800 x 1280)
iPad 2
(9.5-inch diagonal)
Droid X iPhone 4
(480 x 854) (3.5-inch
diagonal)

60. Points To Consider

61. How often will the information need
to be updated?

62. Will the user needs to be connected
to the Web to use it?

63. Will the user connected to the Web
outside your “world”?

64. How fast do you want to launch it?
“After 8 days ... I get a notice that my app
had been rejected. The reason? I had called
it ‘FindIt for iPad’ on the title screen, and
this is a copyrighted term. … What
required 8 days to figure out that ‘iPad’ was
prominently placed on the main page?”
http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html

65. Is there a phone-specific task?

66. Does the interaction require
something other than HTML?

67. Is there a money-making portion of
it?

68. How Do You Want People To Find
Out About It?
• The Weather Channel iPhone Application
• The Weather Channel App for iPhone - weather.com
• Apple - Web apps - Weather
• Weather Underground for iPhone
• iPhone Weather Application
• Yahoo! Weather for mobile
• App Roundup: 10 iPhone Weather Apps
• Weather for Apple iPhone Smartphones - WeatherBug
• Fresh iPhone Apps for Oct. 7: Weather Drop, Kabaam, Anomaly...
• Find a Good Weather App for the iPhone – The Brooks Review

69. When In Doubt,
Build For The Web

70. Congratulations On
Your New App/Site!
“Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York

71. How can you share this information
with the rest of the world?
• Organic
• Sniff redirect
• Integrate with other media
• Paid
• Search
• Rich/text ads
• Partnership
Molly Garris, Leo Burnett

72. Mobile Apps Versus
Mobile Web v2.0
Joe Hass
hassgocubs@gmail.com
@hassgocubs
slideshare.net/hassgocubs