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Superone businesssummary
1. T H E F U T U R E T O D A Y
B U S I N E S S S U M M A R Y
A short business and
investment introduction
2. The future is smart platforms consolidating the fragmented plethora of apps into a
multifaceted and easily accessible rewarding realm where millennials are served as kings!
Today
Connected smart phones
App economy via app stores
Appstores are catalysts
No unified intelligence
“There is an app for that”
Future
Connected smart platforms
Platform economy via users
Platforms are catalysts
Unified intelligence
“There is a button for that”
Potential service providers
3. Platform
Uniting millennials in a
highly rewarding realm.
Gaming
The perfect catalyst in
building the future today.
Services
Leveraging userbase in
providing digital services.
4. SuperOne provides a smart platform for gaming and services consolidating a
fragmented plethora of apps into an easily accessible rewarding realm where
millennials are the kings! A unique, delightful and visually stunning mobile game
serves as the perfect catalyst in building the future today.
Billions love gaming, and SuperOne provides exciting skill-based prize tournaments,
giving users the unique opportunity to use their knowledge to earn amazing,
rewarding prizes. A visually stimulating mobile gaming experience ensures users
are challenged, entertained, and excited, and it’s these emotions that motivate
them to keep coming back for more.
SuperOne is laying the pathway to the future of ownership. Take your seat at the
front row of this thrilling revolution and let us see how far we can take this together.
Welcome to The Future Today!
Welcome
In this city Tokyo, the gaming market
is $1 million every hour every day!
5. SuperOne is at the crossroads of mobile gaming, digital services,
networking and blockchain technology – the world’s first decentralised
smart platform to unify these fields via a direct ownership model.
SuperOne capitalises on the massive attraction of gaming and digital
services and transforms networking for the modern age. Welcome to
the delight of innovation.
SuperOne taps into a global audience of billions, uniting the enormous
audiences of gaming and digital services in a beautiful standalone
network.
The new direct ownership model
Tokens
All profits
Within this wonderful global audience, we focus on delighting the
2 billion millennials as they are entering their prime spending years.
Rewarding experiences is always the primary and leading concern for
our team. SuperOne is a homage of rewarding experiences.
SuperOne’s direct ownership concept means anyone can claim their
stake in the platform. Direct participation, as well as tokens
purchased during our innovative token sale, genuine ownership and
continuous profit payouts.
Imagine owning a piece of one of history’s pivotal technological
innovations. Now you can - welcome to the lifestyle of SuperOne!
6. Millennials love visual applications, and SuperOne reflects this trend with a
fresh and supercharged visual gaming experience like no other.
The premise behind the gameplay is simple, yet powerful. The trick is to swipe
your answers in the quickest time to win. There is a continuous stream of prizes
ranging from big cash jackpots to great escapes and frequent cash prizes.
The free-to-play games generate revenue from new and fresh advertising
formats, making players happy, resulting in better advertising rates. The pay-to-
play games make money from entry fees and premium features.
We believe that gaming should be enjoyable, rewarding and social. Our users
can play alone, but it’s even more exciting when they challenge friends or take
on the world. As well as getting attractive prizes, our winners also discover our
experience - the joy that comes from mastering the game and making their
luck.
Utilising the popularity of gaming, SuperOne forms a perfect realm for new
digital services. With skill-based games providing a new dimension of cognitive
intelligence, SuperOne is set to offer better and adaptive services.
In a vast market, we are disrupting the status quo by offering a new type of a
rewarding realm, where also the advertising become a positive part of the
experience. SuperOne is unlike any other platforms out there.
The innovative and highly engaging advertising formats will command premium
rates as we help foster meaningful relationships between brands and users.
The user growth will be pivoted by an extensive launch campaign which is
designed to attract more than 3 million users.
The initial game release has been played about 1 million times in more than
100 countries, and the next version of the game will launch when $10 million is
secured to fuel the take-off.
SuperOne leverages the powerful networking model in its honourable form and is
proud to present the transparent future benchmark in conceptual networking.
Trustless blockchain technologies circumvent the elements that tarnished
networking approaches of old.
Through its innovative token sale, SuperOne establishes an irrefutably sustainable
business model, incredibly sized network, and enforced damage limiting levels.
Our unique and rewarding network programme ensures an extensive virality
- a crucial part of our acquisition and retention strategy.
The token sale has attracted 7 500 users that have purchased 47 million tokens
in 52 000 transactions with more than 250 000 blockchain rewards paid.
The traction is a fantastic manifest over its rewarding viability, and with the most
recent improvements, we are now set to grow the user base and network
exponentially.
The most rewarding business
8. Mobile gaming is the
highway to millennials.
“The boom of investment in the mobile gaming is
indicative of its stratospheric growth, massive
revenue and strong user engagement”
- TechCrunch, 2019
SuperOne operates at the sweet spot intersection of three vast and fast-
growing markets; gaming, digital services and advertising.
The gaming market is the world’s largest entertainment market with about
$150 billion in yearly revenues. SuperOne is offering an innovative
dimension to this potent market, and we see an excellent opportunity to
become a leading player.
The mobile advertising market is even more significant, with more than
$210 billion in annual sales. Interestingly, about 50% of the mobile
advertising volume stems from gaming, hence manifesting their strong
correlation.
With the emergence of new digital services like banking, shopping and travel,
we are also dipping into vast markets counted in trillions of dollars. We see a
tremendous opportunity in leveraging our ever-growing user base in
providing highly adapted digital services, either directly or through
partnerships.
SuperOne’s unique skill-based games derive exceptional third-dimensional
user intelligence, resulting in more profound user insight and knowledge.
We believe that our unique offering and advanced platform will enable us to
become a leading and highly profitable player in the mobile gaming and
digital services space.
The super sweet spot
9. We are ready to scale and will use the
investment to fund growth of our player
base to 1 million daily players, our initial
benchmark for projected profitability.
This growth will take the form of prizes and
influencer rewards to help us achieve
significant organic virality.
With the funding, we will be well positioned
to run a 100 day intensive marketing
campaign while we fine tune our efficient
growth engine.
The potential homerun
Profit and Loss $k Year 2020 Year 2021 Year 2022
Advertising 65 385 240 667 423 625
Services 65 385 240 667 423 625
Gaming 196 154 722 001 1 270 874
Total revenue 326 924 1 203 335 2 118 124
Network rewards 80 307 287 000 493 327
Net revenue 243 617 916 335 1 624 797
% growth 276 % 77 %
Cost of revenue 51 389 185 003 320 985
Development 1 336 7 450 20 930
Sales and
marketing
50 379 138 660 228 894
General and
administrative
10 371 26 412 47 905
Total expenses 113 475 357 525 617 904
EBITDA
Margin of total
130 142 558 811 1 006 893
EV (Enterprise
Value)
1 016 000 4 169 000 7 472 000
Revenue margin 40 % 46 % 48 %
ARPU (monthly) $5.37 $5.46 $5.54
CPI (Install cost) $0.84 $0.99 $1.18
Players EOP (‘000) 12 300 24 500 38 500
Profit and Loss Jan Feb Mar Apr May Jun
Net revenue (26) (82) 2 513 4 907 7 869 11 356
Total expenses 2 259 2 388 3 110 3 872 4 786 5 954
EBITDA (2 285) (2 465) (597) 1 035 3 088 5 403
Run rate
revenue
30 156 58 886 94 428 136 275
Players EOP
(‘000)
168 509 1 015 1 691 2 540 3 553
User Metrics
(’000)
Year 2020 Year 2021 Year 2022
Organic growth 565 520 520
Paid growth 1 298 1 148 1 148
Viral growth 58 166 138 463 191 943
Total growth 60 009 140 131 193 612
User attrition 47 620 127 788 179 725
Net growth 12 388 12 343 13 887
Users EOP 12 300 24 500 38 500
Viral Metrics
for Virality /
1 2 3 4 Total
User invites 10 5 5 5 25
Conversion 10 % 10 % 5 % 5 %
New users 1 0.50 0.25 0.25 2.00
Virality
coeffisient
2x
Monetisation Metrics Value
Advertising (20%) $1.09
Services (20%) $1.09
Gaming (60%) $3.28
Total long term ARPU per month $5.46
LT (Life Time in months) 1.7
Long term LTV (Life Time Value) $9.29
Long term CPI (Cost Per Install) $1.18
Months to breakeven (13 weeks) 3.0
Total users (paying users) 1 091 000 (109 000)
Cash to breakeven ($’000) $5 500
All estimates in USD ‘000
10. SuperOne started in 2018 as a spin-off from Mowjow, which was founded
by Andreas Christensen five years ago, and has grown to attract more than
700 investors. Both Mowjow and SuperOne are incorporated in London.
SuperOne operates a tokenised business model that diverts all platform
profits to tokens functioning as digital shares. To finance growth and
marketing, SuperOne is now conducting a token sale.
We are offering an early investor round of $10 million for 250 million
tokens at highly attractive terms.
With the funding, we will be well-positioned to scale and run a 100-day
intensive marketing campaign designed to attract more than 1 million
daily users, our initial benchmark for projected profitability.
Your chance to own a piece
Offering summary
Name and symbol SuperOne tokens (SRX)
Starting price per token in the offering $0.03114679
Ending price per token in the offering $0.10028831
Increase in price during the offering $0.06914152 (222%)
Bonus provisions 100% for the first $1 million
Minimum purchases $5 000
Size of the offering $10 million
Tokens issued before the offering 47 million
Tokens issued during the offering (with 30% bonus) 250 million
Total tokens issued after the offering 297 million
Maximum tokens to be issued 2 billion
Purchase period September 15, 2019 onwards
Payment Via Ether or bank transfer
Token allocation First come, first served basis
Documents super.one
11. We love to be rewarding, and therefore we provide an exclusive double
bonus for investors in the first $1 million of the $10 million early round.
This is your chance to secure yourself some more extra valuable tokens.
We will open for early investors to exclusively liquidate their positions at
a token price of $1 per token. At this point, you will as an early investor
be able to sell your tokens with a massive upside.
Our highly profitable business model represents potentially outsized
returns for early investors, and combined with a visible liquidity event,
SuperOne forms an attractive investment opportunity.
Your early opportunity?
Investor
package
Bonus Tokens Return @ $1.00 Return @ $2.00 Return @ $3.00
$5 000 20 % 200k $200k (39x) $400k (79x) $590k (118x)
$10 000 40 % 460k $460k (46x) $920k (92x) $1.4m (138x)
$25 000 60% 1.3m $1.3m (53x) $2.6m (105x) $3.9m (158x)
$50 000 80% 3.0m $3.0m (59x) $5.9m (118x) $8.9m (177x)
$100 000 100 % 6.6m $6.6m (66x) $13.1m (131x) $19.7m (197x)
Early investors will be allowed to liquidate
their tokens when the price reaches $1.00.
SuperOne Limited
20-22 Wenlock Road, London N1 7GU, United Kingdom
Telephone +44 7537 181 840 - Telegram @superonemeet
Email investor@super.one - UK company 11619286