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“Hello Tomorrow” 
Harshit Jhawar 
130301410 77 
MBA-IT DIV B
With over 130 destinations, 
Emirates is the only Airline to offer non-stop service to all six 
continents from a single hub
 Founded 1985 
 Headquarters Dubai 
 Fleet Size 205 
 Destinations 159+ / 74 Countries 
 Owned By : The Emirates Group 
 Largest airline in the Middle East
Boeing, Airbus 
Govt. of Dubai 
Dubai 
International 
Airport 
AirLanka 
Quantas 
Codeshare 
Agreements 
Ground 
handling 
Baggage 
handling 
Aircraft 
Maintainence 
Passenger 
Services 
Fuel 
Labour / Staff 
Online 
Airports 
Travel Agents 
Fuel 
Airport User Charges 
Staff / Labor 
Taxes 
First Class 
Business Class 
Economy Class 
Skywards 
Business Rewards 
Branding 
Offers 
Low Cost 
Destinations 
Passenger 
Cargo 
Excess Baggage 
Destination and Leisure 
Individuals 
Businesses 
Depreciation 
Operations
Boeing, Airbus 
Govt. of Dubai 
Dubai 
International 
Airport 
AirLanka 
Quantas 
Codeshare 
Agreements 
Ground 
handling 
Baggage 
handling 
Aircraft 
Maintainence 
Passenger 
Services 
Fuel 
Labour / Staff 
Online 
Airports 
Travel Agents 
Fuel 
Airport User Charges 
Staff / Labour 
Taxes 
First Class 
Business Class 
Economy Class 
Skywards 
Business Rewards 
Branding 
Offers 
Low Cost 
Destinations 
Premium 
Service 
Airline Tickets 
Travel
Value Creation ….. 
In-Flight Entertainment System (ICE) 
 1200 channels 
 In-flight email server 
 In-flight mobile phones 
 130 on-demand movie titles 
 15 video on-demand channels 
 150+ audio channels 
 50 video-game titles 
 iPod Dock 
 External cameras giving a bird’s eye 
view from the plane 
Ground Services 
Low Cost 
Lounges 
Premium Services 
Complementary 
Chauffeur-Driven Cars
SWOT Analysis 
Strengths 
Wide Reach 
Terminal 3 
Fleet Efficiency 
No additional 
charges at hub 
Safety Record 
Weaknesses 
Not a member of any 
Airline Alliance 
Opportunities 
No night flying 
restrictions at Dubai 
Airport 
Low fuel costs 
Threats 
Accusations of unfair 
competition 
Opposition
Corporate Social Responsibility 
 Emirates Airline Foundation 
 The Emirates Friendship Hospital Ship 
 CHES Home 
 Seva Student Home for Girls 
 Emirates School and Dhaka Project 
 The Big Pen School 
 Most eco-efficient fleet in the world 
 Dubai Desert Conservation Scheme 
 Emirates Wolgan Valley Resort & Spa, Australia 
 Recycling and Waste Management 
 Youngest fleet
Emirates - Business Model Case Study

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Emirates - Business Model Case Study

  • 1. “Hello Tomorrow” Harshit Jhawar 130301410 77 MBA-IT DIV B
  • 2. With over 130 destinations, Emirates is the only Airline to offer non-stop service to all six continents from a single hub
  • 3.  Founded 1985  Headquarters Dubai  Fleet Size 205  Destinations 159+ / 74 Countries  Owned By : The Emirates Group  Largest airline in the Middle East
  • 4. Boeing, Airbus Govt. of Dubai Dubai International Airport AirLanka Quantas Codeshare Agreements Ground handling Baggage handling Aircraft Maintainence Passenger Services Fuel Labour / Staff Online Airports Travel Agents Fuel Airport User Charges Staff / Labor Taxes First Class Business Class Economy Class Skywards Business Rewards Branding Offers Low Cost Destinations Passenger Cargo Excess Baggage Destination and Leisure Individuals Businesses Depreciation Operations
  • 5. Boeing, Airbus Govt. of Dubai Dubai International Airport AirLanka Quantas Codeshare Agreements Ground handling Baggage handling Aircraft Maintainence Passenger Services Fuel Labour / Staff Online Airports Travel Agents Fuel Airport User Charges Staff / Labour Taxes First Class Business Class Economy Class Skywards Business Rewards Branding Offers Low Cost Destinations Premium Service Airline Tickets Travel
  • 6. Value Creation ….. In-Flight Entertainment System (ICE)  1200 channels  In-flight email server  In-flight mobile phones  130 on-demand movie titles  15 video on-demand channels  150+ audio channels  50 video-game titles  iPod Dock  External cameras giving a bird’s eye view from the plane Ground Services Low Cost Lounges Premium Services Complementary Chauffeur-Driven Cars
  • 7.
  • 8. SWOT Analysis Strengths Wide Reach Terminal 3 Fleet Efficiency No additional charges at hub Safety Record Weaknesses Not a member of any Airline Alliance Opportunities No night flying restrictions at Dubai Airport Low fuel costs Threats Accusations of unfair competition Opposition
  • 9.
  • 10. Corporate Social Responsibility  Emirates Airline Foundation  The Emirates Friendship Hospital Ship  CHES Home  Seva Student Home for Girls  Emirates School and Dhaka Project  The Big Pen School  Most eco-efficient fleet in the world  Dubai Desert Conservation Scheme  Emirates Wolgan Valley Resort & Spa, Australia  Recycling and Waste Management  Youngest fleet