1. Indian Product Ecosystem
Abhay Mathur
Abhay_mathur@yahoo.com
Twitter: @mathurabhay

2. Product eco-System
Product Company Value myself
Fund (VC) Government
availability?? Procedures – WHY?
Cash Flow? How Regulatory
about R&D Bud. compliance – WHAT?
Bottom & Top Domain Expert(KB)
Line, too early Emp. attrition
Custom Features Head strong - Board
NO PROSERV of Directors?
Always on toes (Self-Motivated)
HOW HE BUILD A PRODUCT COMPANY

3. Product Company - Have characteristics of Octopus
Highly intelligent, exact extent of their
intelligence is not known: Keep everyone Excellent Sense of touch: Sense the trend
guessing & market early on.
No internal Skelton: Be
Three hearts: Don’t flexible, squeeze through tight places.
put all your money Survival comes before everything else
in one relationship.
Be-happy – you are one of your kind.
Important for product companies to
value what they do and what they are
Multiple ways of moving ahead: Jet-
Eight arms : Unlike
propulsion, swimming & crawling. Don’t
humans Truly multi-
put all your eggs into one product – you
tasking . Never start alone
need cash flow as well.
– have friends / partners
Octopuses often escape even from supposedly secure tanks, due to their problem-
solving skills, mobility and lack of rigid structure – that’s most important for any
product company to sustain healthy life.