This is the final opportunity execution report for the online grocery store start up idea from team pune. link for high fidelity is also in the report.

1. OPPORTUNITY
EXECUTION PROJECT
By-
Rachit Mehta, Varun Khandelwal, Harshad Shah, Neha Nanda, Mihir
Mehta

2. Startup idea: Online grocery
store(India)
 Our startup idea is E-Z grocery (e-tailer for
Groceries ). Groceries form a major chunk of
sales in retail markets and these are
unorganized mom and pop shops run by
family members in India. And now with the
growth in working urban couples, internet
friendly shoppers, rising disposable incomes
and rising ecommerce reliability, times are
changing. There are quite a few benefits of
shopping online for groceries. Working/Busy
customers can save time in terms of
commuting, waiting in long queues at billing
counter.

3. Executive Summary
 With the busy lives that most of us lead these days, anything that
saves time is a boon.
 e-z grocery is a fantastic and extremely convenient way to shop
groceries. We provide a free home delivery service which saves
you on wasting your precious time in traffic snarls, browsing
through the product lines, payment queues .
 Imagine all the things you could do with all the time saved, like
spending quality time with the kids, or perhaps even catching the
movie you have been meaning to see.
 We also have a huge variety of products line up which a normal
brick-mortar grocery wouldn't house.
 We are very customer obsessed and believe in providing the best
service.

4. Personal Story
 We (Harshad, Rachit, Neha, Varun and Mihir),
obviously want to become entrepreneurs and it
is this quest that brought all of us together
through this technology entrepreneurship
course.
 We are young and talented bunch of people
who really want to make difference in people's
lives. Our team is a nice blend of experience,
fresh blood, tech savvy and domain experts

5. Marketing
1.Website first
2.Social Media marketing
3.Local search engine optimization
4.Blog writing and marketing
5.Weekly newsletter
6.Geo targets
7.Chain marketing offers

6. Sales Analysis

8. Partners and Allies
The partners of our enterprise would be the
people would help us to transport the goods
from the source to our storage. This would be
logistic companies. Logistic companies will
help us procure and deliver our goods.
Suppliers like farmers and companies that
manufacture grocery products would be
partners. Even local bakeries and dairies
would be useful partnerships

9. Partners
However our approach initially would be to
approach the middlemen. We would like to
eliminate some middlemen while working with
a few so as to eliminate cost. Yet eventually
the goal would be to reduce the middlemen to
give the cost advantage to the consumer.

10. Distribution
Our initial distribution would be through partners.
This could be various companies or people
who are already into delivering one thing or
the other(like private mail companies).
However, most convenient and cost effective
method would be to do it directly by us. Firms
that handle logistics would be very useful
partners in this as well.

11. Costs
The cost would have to bear is that of building a
reliable website that would be easy to use and
intuitive. This would require building a good team
of designers. The team would build websites and
applications. Transportation would be a regular
cost which can only become more cost effective
with biggers sales. We would like to reduce costs
by eliminating the middleman as far as possible.
This would reduce the distribution of margins
making the end product cheaper while increasing
our and our partners’ profit margins on any
product.

12. Revenue Model
The revenue would be through different modes of
payment that we would like to offer our costumers.
Options like prepaid, postpaid, and cash on
delivery would be good options. We would like to
encourage our customers to use the prepaid
option by offering incentives like coupons or
discounts. Prepaid would give us capital with
which we can procure larger quantities of goods.
This would give us the power to negotiate and get
better deals on certain goods. The other payment
modes would be convenient to the user and would
contribute to overall experience of shopping with
us.

13. Risks
 The consumer not buying certain goods would be
a risk if it is stocked up in inventory. We would
have to carefully estimate what the consumer
would like to buy and to advertise and promote
slowly moving goods. The risk is bigger with
perishables.
 Quality- Bad experience in terms of quality of
goods or the quality of delivery can ruin the over
feel of the whole experience. Training suppliers
and distributors would be a key to improving
quality and regular monitoring of these to maintain
the quality will take care of the risk

14. Funding
 Initially, this venture will be self-funded with
individual contributions from each of the
founders and funding from Angel Investors’ will
also be sought.
 Based on the growth we achieve and our
future plans, funding from venture capitalists
will be sought.

15. What We Did?
 Value Preposition of Online store
 Market Volume analysis
 Market sentiment(Investor Sentiment about the
idea)
 Customer Survey
 High fidelity prototype
 Present rivals and their analysis

16. Test And Survey
 Customer Feedback Survey
We asked more than 30 people what problems they face
while doing grocery shopping and what according to them can
make the whole system more efficient.
 Website Usability
We made a website for the online store and asked
customers to use it and give us feedback about what parts are
to be improved
 Competitor Survey
We also visited all the local grocery stores and online
grocery websites to understand how they work and where do
they fall short.

17. What Changes will convince you to order groceries onlin
0% 10% 20% 30% 40% 50%
Wont use online groceries
Other
More products offered
Faster Turnaround time
My house in the delivery radius
My grocery offering those services
Tengible incentives(freebies,discounts)
Better web design that would make it easier to buy
Lower Fee

18. High Fidelity Prototype
 http://www.freewebstore.org/EZGrocery

19. THANK
YOU