2. COLOR'S
I found out that people who don’t really or do buy magazine’s a lot don’t really look for
a color but if it is a high contrast or is surrounded by darker colors for example an
yellow magazine surrounded by black magazines, Sam fits this example perfect
as he said he would be more likely to read a magazine that stands out on the
rack. Roly stated that he would only get something that he was interested in and
would really pay much attention to the color arrangement. Over all I think I should
take some care and attention in the color picking process, as I find it important to
cater for as most as possible to get as much sales as possible, and as Roly
doesn’t really take much attention in the colors and Sam does I can make a
colorful magazine and still sell to both just as long I keep the basics of a
magazine with information still of good quality for Roly and still Sam but Sam
would of still picked it up.

3. ADD-ONS
Add-ons are usually extra objects found in the packaging such as a bracelet, or
something else depending on the type of magazine it is part off, a music
magazine would have a poster or a cd for example and Sam said that he would be
much more likely to buy the magazine if it had a add-on inside the same with joe
and Roly. An add-on can be the deciding factor in someone buy the magazine or
walking away.

4. THE MUSIC
Most magazines focus on one genre or group of music and others a mix of music
types but still related for example mainstream music and independent music
could be the category's that control the magazine. Joe likes RnB so he would pick
a magazine that concentrates on that genre or a depending of the artist it might
be in the mainstream music magazines so he might buy that magazine instead he
has a choice in his music magazine but only depending on the type of music that
is featured.
These magazines all feature ‘foo fighters’ but there all different.