13. Design
is
useful
for
improving
services
because
it…
is
able
to
take
a
broad
viewpoint
provides
new
methods
of
engaging
customers
is
a
flexible
process
can
make
complicated
things
simple
deliver
be;er
outcomes
14.
15.
16. Service
Design
Thinking
The
use
of
design
approaches
and
methods
as
an
organisa>onal
strategy.
(i.e
-‐
a
process)
28. So,
Service
Design
and
User
Experience
Design
aren’t
really
that
different.
UX
design
doing
UX
design
thinking
The
design
of
new
digital
user
PuHng
people
and
their
experiences
across
hardware
and
experiences
at
the
heart
of
the
soIware
interfaces
design
process.
SD
design
doing
SD
design
thinking
The
design
of
new
services,
The
use
of
design
approaches
experiences
and
touchpoints.
and
methods
as
an
organisa>onal
strategy.
29. But,
why
should
people
interested
in
UX
care
about
service
design?
30. 1.
Service
design
can
(probably)
help
you
make
more
money
2.
Service
design
(may)
help
you
get
more
excited
about
your
work
31. 1. Service
design
can
(probably)
help
you
make
more
money
2.
Service
design
(may)
help
you
get
more
excited
about
your
work
SD
is
a
great
new
business
development
tool
that
opens
doors
to
new
organisaIons
and
new
bits
of
organisaIons
(bits
that
impact
on
the
customer)
32. 1. Service
design
can
(probably)
help
you
make
more
money
2.
Service
design
(may)
help
you
get
more
excited
about
your
work
SD
enables
you
to
move
up
the
‘value
chain’
and
have
conversaIons
about
projects
at
an
earlier
stage
–
thus
shaping
the
work
more,
and
creaIng
bigger
projects
33. 1. Service
design
can
(probably)
help
you
make
more
money
2.
Service
design
(may)
help
you
get
more
excited
about
your
work
Broadly
focused,
conscienIous,
UX
people
are
doing
SD
anyway
–
UCD,
prototyping,
visualising
etc