1. 1. What gender are you? Male Female 2. What age category are you in? 13-15 16-18 19-21 22+ 3. What kind of music do you listen to? Rock/Indie Hip-pop/RNB Pop Classic Cultural Other (please state) ………………………. 4. Where do you usually listen to music? Radio MP3 player TV Internet Other ……………………………. 5. When do you usually listen to music? Driving Working Socialising Other……………………………… 6. What kind of music videos do you prefer to watch? Pure performance Narrative Driven Illustrative Concept Driven Other………………………………. 7. What artists do you prefer to listen to? Teenage boy band Male rock band Female band Female Male Other……………………………. 8. What kind of location do you prefer for a music video to be set in? Indoors/House City/Streets Studio Countryside On Stage Other…………………….. 9. What time of the day would you prefer a music video to be set in? Morning/Sunrise Evening/Sunset Night Midday Other…………………… 10. How long do you think a music video should be? 5 mins 3 mins 2 mins 1.5 mins Other……………………….