1. Recipe card analysis

3. Colours- the colour
scheme present in this
recipe card is mainly red.
This is because the recipe
is risotto stuffed ramiro
peppers, which are red.
They do this so that it
matches the featured
food.
In the background there
is a bowl of green salad.
This helps reinforce the
healthy vegetarian
lifestyle associated with
the recipe.
The ‘chefs tip’ featured
at the bottom of the
page is green, which
further reinforces the
vegetarian aspects of
the recipe.
The image is the main
feature on the front
of this recipe card. It
draws the attention
of the reader. It
features an idealised
image of risotto
stuffed ramiro
peppers.
The title of the dish is featured in a box which is meant to look like a sticky note
or piece of paper, this creates a ‘homemade’ sort of feel

4. The content on the
back of this recipe
card is very different
to that of the front. It
mainly features text,
as opposed to the
main feature being an
image like the front.
The colour scheme
used on the front
carries through to the
back, with red being
the main colour. This is
the house style of the
vegetarian society
recipe booklets.
The writing style
featured in this recipe
card is simple and easy
to follow. This makes it
more attractive to the
consumer as it does not
seem like a daunting task
and makes it seem a lot
more achievable.
The card features an
easy to read list of
ingredients allowing the
viewer to see exactly
what they will need and
how much. This means
they can go to shop with
the list and purchase
everything they need
without any hassle.
All the writing used on this recipe card is all the same
font, which is clear and easy to read. It is a sans-serif
font, meaning it does not have the appendixes (feet)
at the bottom of the letters

6. The colour scheme
which has been used for
this recipe has been
selected on purpose
because the red theme
featured on the page
matches the appearance
of the recipe.
The main feature on
the front of this recipe
card is the photograph.
It features an idealized
image of the final
product which attracts
the viewer as they will
most likely find this
appealing as it looks
like a nice dish.
It is the first thing that
the viewer notices and
is the thing most likely
to make the viewer
pick up the recipe card
and look at it. It is their
‘hook’ so to say.
The background is a
deep purple colour
which compliments the
red. I think the target
audience for this recipe
card is women, I say this
because of the colours
and the way the food is
presented is quite
feminine.

7. The colour scheme
carries through to the
back. This is because it
is the house style of the
recipe card.
The list of ingredients is
very clear and easy to
read and appears in
chronological order,
making it much easier
for the reader to see
what they must acquire
in order to complete
the recipe.
The card features a
cut out of the image
from the front,
allowing the reader
to relate to the
recipe/ingredients
Information on how
long the recipe will
take to prepare and
how many it serves
can be seen clearly
underneath the
recipe title, so the
reader immediately
knows how long it
will take.