2. Qualitative Data Analysis is the range of
processes and procedures whereby we move
from the qualitative data that have been
collected in to some form of explanation,
understanding or interpretation of the people
and situations we are investigating.
QDA is usually based on an interpretative
philosophy. The idea is to examine the
meaningful and symbolic content of
qualitative data.
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3. Theory: A set of interrelated concepts, definitions and propositions
that presents a systematic view of events or situations by specifying
relations among variables
Themes: idea categories that emerge from grouping of lower-level
data points
Characteristic: a single item or event in a text, similar to an individual
response to a variable or indicator in a quantitative research. It is the
smallest unit of analysis
Coding: the process of attaching labels to lines of text so that the
researcher can group and compare similar or related pieces of
information
Coding sorts: compilation of similarly coded blocks of text from
different sources in to a single file or report
Indexing: process that generates a word list comprising all the
substantive words and their location within the texts entered in to a
program
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4. Analysis is circular
Iterative and progressive
Close interaction with the data
Data collection and analysis is
simultaneous
Level of analysis varies
Uses inflection
Qualitative data by itself has meaning,
i.e. “apple”
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6. Analysis of qualitative data that explores
the presence of themes, both
predetermined and those that emerge,
within the data
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Hariri 2589157386
7. Phase 1: Becoming Familiar with the Data
› Transcription
Phase 2: Generating Initial Codes
› Data reduction
› Data complication
Phase 3: Searching For Themes
Phase 4: Reviewing Themes
Phase 5: Defining and naming themes
Phase 6: Producing the Report
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8. The original aim of the interview was to provide a
basis for interpreting significant findings (from a
parallel or later quantified study) on an impact
a uniform stimulus (a film, a radio broadcast, etc.) is
presented, its impact on the interviewee is studied
using an interview guide.
It is a comparison of subjective and objective
definition of the interviewee towards problem.
Elements:
Non-directional
Specifically
Range(“Reversional transition”)
Depth and Personal context
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Hariri 2589157386
9. Members participate in the interview for one-half to
two hours
the interviewer should be "flexible, objective,
empathic, persuasive, a good listener" (Fontana and
Frey
to prevent single participants or partial groups from
dominating the interview and thus the whole group
with their contributions
encourage reserved members to become involved
in the interview
interviewers must balance their behavior between
(directive) steering the group and (non-directive)
moderating it.
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Hariri 2589157386
10. Basically, focus groups are interviews, but of 6-10 people
at the same time in the same group. one can get a great
deal of information during a focus group session. However,
focus groups is different from group interviews. First, a
focus group is a way of observing a small group of people
talking about a particular issue. the group discuss and
develop the topic with some direction from a mediator.
the role of the mediator is in the background, ensuring
that the group boundaries are kept to and to ensure that
the group stays on track.
This differs from a group interview where the interviewer or
mediator has a more prominent role asking people
specific questions. In this the interviewer has a much more
central role.
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11. A common feature of the varieties of
group discussions is to use as a data
source the discussion on a specific topic
in a natural group (i.e., existing in
everyday life) or an artificial group (i.e.,
put together for the research purpose
according to certain criteria).
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12. •Narratives are transcribed experiences
•Every interview/observation has
narrative aspect-the researcher has to
sort-out and reflect up on them,
enhance them, and present them in a
revised shape to the reader
•The core activity in narrative analysis is
to reformulate stories presented by
people in different contexts and based
on their different experiences
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13. Formal text Analysis
Structural Description(formal connecters)
Analytic Abstraction( factual processual)
Case analysis(interrelation)
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14. Analysis of the biographical data;
Thematic field analysis
Reconstruction of the life history;
Microanalysis of individual text segments;
and
Contrastive comparison of life history
and life story
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15. Hermeneutic Objective
› Objective meaning
› Subjective meaning
Interpretations follow a three-step procedure
First, open coding according to Strauss is applied with
a focus on the sequential structure of the document
(line by line, sometimes word by word).
Researchers look for highly aggregated meaning
units and concepts that bind together the parts and
units
In the third step, new data are sought with which the
interpretation is falsified, modified, and extended by
means of the later data collection
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Today, more and more people using focus groups and group interviews as a powerful tool to gather information, test new ideas and evaluate services.
Series of events>>>>generally = conceptualized as narrative in order to analyze the narrative construction of reality (Bruner 1987, 1991) without necessarily using a procedure of data collection explicitly aimed at eliciting narratives.