1. Campaign Proposal: OVI MUSIC UNLIMITED

4. Creative Idea ! Communication:Buying Nokia OMU makes you Music Millionaire BRAND INNOVATION CELL _B4U NOKIA OMU Campaign

5. Planning Strategy ! 10:30 – 11:30 am Music Genre Youth Viewership Traffic Across Time Bands 6 – 7 pm Highest Viewership Bands B4U music

6. Planning Strategy ! Average of 4 weeks (wk18, wk19, wk20, wk21) ‘2010 , CS 15-24 Source: Avg TVR of a Track on B4U* = .12<lower side>(approx 4 times B4U’s Ad TVR 3 times best in Genre )If, Cost of exposure is taken as of 1/3 ad SpotsCreating Music Hour Property would fetch 12 times more Impact(that too clutter free) *AVG of 4 Regular (contemporary) Time bands in the Day

7. Proposed Solution hour 10:30 - 11:30 amand /or 6 - 7 pm BRAND INNOVATION CELL _B4U NOKIA OMU Campaign

8. Exhibits of Campaign Execution

9. Break Bumper presents BRAND INNOVATION CELL _B4U NOKIA OMU Campaign

10. ShowBug Song InfoAston Captions Comments/ Info Buy Nokia X6 and be music rich BRAND INNOVATION CELL _ V-DAY SPECIAL PROG

11. Campaign Communicationin Show Bug Graphic Ticker download more than 4 million Tracks on Mobile n PC

12. Website Preview etc .. Visit http://music.ovi.com/in BRAND INNOVATION CELL _ V-DAY SPECIAL PROG

13. Measurability

14. Mere paas X6 hai ! Contest Dramatic Filmi Promo to be shot < Watch Nokia Music Millionaire, look for the lucky song >< sms the unique code on the Song to 55555 >< Win a Nokia X6 daily >

15. Lucky Song of the hour SMS this CodeTo 55555and win a X6 *

16. Variety! Note:B4U music has lowest no. of repeatsacross all channelsFor Music millionaire hourwe will also play latest and all time International Hits*we have rights for over 1200 international hits out of which 300+ are already with running karaoke

18. Cost ofCampaign: Cumulative Cost Of all DeliverablesFor 25 day during 1 month Activity** would be INR xx Lacs+ taxes **

19. Thanks for your Attention .. !Hariom Seth Brand Solution Manager B4U Networkshttp://in.linkedin.com/in/shariom BRAND INNOVATION CELL B4U