6. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
8. 45 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 300 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!
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14. But this is kids stuff right? How does it effect my business? It is not Kidstuff!
22. It helped one of these car companies. Car purchase decided, not by the size of Xylo ads, but by the 22 recommendations here!!
23. It helps sell T-shirts..rather, it RUNS a large T-shirt business!
24. And it helped this plumber Same could happen with a doctor, a lawyer, a stock broker.. There will be positive recommendations, as also negative…. “ Don’t go to that guy.. He’s a cheat..” etc. “ I will tell my Facebook friends about your brand. Not because I like your brand, but because I like my friends!”
49. listening “ Your brand is what your customers say it is. speaking Speaking is about starting a conversation. “ engaging Customers engaging with you, as well as each other. “ evangelizing Evangelize your customers and transform your relationship with them “ adopting Adopting Social Media practices and changing the way your company operates. “
50. Will it bring more business ? Is it a sales tool ? E.g. Dell - Twitter
61. Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Hareesh Tibrewala Jt. CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com LinkedIn: linkedin.com/in/hareeshtibrewala
Notas do Editor
Before transitioning to the next slide, we mention 2 things: Because of the coming together of these human desires and technologies, word of mouth is becoming stronger, and Example of a club
Hershey’s Bliss Zappos Dell Mattel GE Ecomagination
These burgeoning trends converging sure opens up a lot of doors. So what are the various opportunities presented by this convergence?
Brazilian brand theorist Ricardo Guimaraes: your brand is whatever people say it is.
made USD 1 million made USD 1 million Dell made USD 1 Million in sales from the use of twitter
Leading video game trading community Reduction in customer service request 50% reduced workload