The document discusses the 6 foundations of great digital creative: 1) interactive, 2) customizable, 3) contextual, 4) entertaining, 5) playable, and 6) useful. It provides examples of digital ads that exemplify each foundation from agencies around the world. The document argues that these foundations, which allow for interactivity, customization, context, entertainment, gameplay and usefulness, are what make digital creative superior to traditional advertising.