Email kimberly@marketingdesigngroup.com with questions. Thank you!!

1. +
Hit the bull's-eye with targeted marketing!
Kimberly Hardcastle-Geddes, CEM
Marketing Design Group

2. +
Why is targeted marketing so
important right now?

3. +
Mass marketing’s days are
numbered

4. +
How does targeted marketing
differ?

5. +
The single most important element
in your campaign

6. +
Database development
 Define your marketing goals, first
 Think beyond name, rank and serial number
 Incorporate behavioral data
 Keep your data clean
 Measure list and campaign results

7. +
List segmentation
 Prospective attendees vs. past attendees

10. +
List segmentation
 Prospective attendees vs. past attendees
 Demographics and psychographics

13. +
List segmentation
 Prospective attendees vs. past attendees
 Demographics and psychographics
 Behavioral data
 Recent subscribers
 Inactive prospects
 Preference surveys
 Loyal participants

14. +
Brilliant targeted marketing tools

15. +
Email

16. Dynamic
Content

17. +
Targeted Emails

18. +
Text-only

19. +
Direct Mail

20. +
Variable Data Printing

21. +
Mail Panel Personalization
Hi Kimberly,
You might be interested in
the new Producer
Seminars (p. 6) and the
Women in Concrete
luncheon (p. 2).
Kimberly Hardcastle
Marketing Design Group
420 Walnut Ave
CB1109 San Diego, CA 92103

22. +
Targeted Direct Mail

23. +
Print Advertising

24. +
Niche Advertising

25. +
Public
Relations

26. +
Contributed Articles

27. +
Public Relations

28. +
Social Media

29. +
SOCIAL MEDIA LISTENING
STRATEGY

30. +
Web site

31. +
Microsites

32. +
Targeted Video

33. +
Telemarketing

34. +
What to remember if you forget
everything else you heard today
 Utilize strategies and tactics that address the individual wants
and needs of your target markets.
 The most critical element in your targeted marketing campaign
is your database.
 Whether using traditional or new media channels, execute in a
way that is as relevant and personalized as possible.

35. +
Questions

36. +
Hit the bull's-eye with targeted marketing!
Kimberly Hardcastle-Geddes, CEM
Marketing Design Group