Web 2.0 Presentation For Advertising Company
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Web 2.0 Presentation For Fictitious Advertising Company done by our group for MBA course "Leading Dynamic Organisation in the Information Age"
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Web 2.0 Presentation For Advertising Company
- 1. Collaborative Technologies Strategy for Boston Advertising Harbaldeep Singh Catherine Chan Dmitriy Yermakov Jennifer Horne Kenneth Kanyagui Paushal Patel Prashant Zemse WEB 2.0
- 2. WEB 2.0 Growing Adoption of Twitter
- 4. Enterprise 2.0 Strategy Mash-Up (Confluence) Market Trend (Twitter) Web Media (XProve) Branding Collaboration Content Management Best Practice Sharing Knowledge Management Human Capital Scalability
- 5. WEB 2.0 Boston Advertising
- 9. Twitter in 140 Characters WEB 2.0
- 11. Mash-Ups (Confluence) WEB 2.0 Boston Advertising
- 13. Confluence
- 14. What-Is-In-It-For-Me? You can view a space's most popular labels to get an idea of the most popular topics within the space: You can also view a space's labels alphabetically, which is a convenient way of providing an index for online documentation:
- 15. Web Media (XProve) WEB 2.0 Boston Advertising
- 16. Advertising Campaign (Today) WEB 2.0 Traveling Cost Shipping Cost Traveling Cost Meet Client Design/Re-Design Client Review
- 17. Advertising Campaign (Tomorrow) WEB 2.0
- 18. Advertising Campaign (Tomorrow) WEB 2.0
- 20. Action Plan WEB 2.0 Boston Advertising
- 21. Mash-up (Placeholder) WEB 2.0 May Oct Jun Nov Dec Jul Aug Sep Twitter Confluence XProve Steering Committee (Resources, Policies, Evaluation) Pilot Project Action Plan User Adoption & Development Competency Center Human Capital Strategy
- 22. WEB 2.0 User Adoption & Development Expert Program Incentive Program Internal Advertisement Open Sessions Training Super Users Workflow Integration
- 23. Competency Center Super Users Super Users Super Users Super Users Competency Center Technical Support End User
- 25. Metrics WEB 2.0 Boston Advertising
- 27. Risk WEB 2.0 Boston Advertising
- 31. Appendix WEB 2.0
- 32. Key Benefits: Collaboration and KM
- 33. DEMOCRACY WEB 2.0 REPURPOSE So what is advertising in a Web 2.0 context? CHEAP NETWORKING SHARE OPT-IN FAST COLLABORATION CONVERSATION CO-CREATION FUNCTIONAL ON-DEMAND PARTICIPATION PEOPLE-CENTRIC PERSONALIZATION DECENTRALIZED 2-WAY IDENTITY NETWORKING
- 39. Web 2.0 at Work WEB 2.0 Source: CIO Web 2.0 Survey, 2008 Which of the following technologies are being offered to employees as corporate applications? Percent of sample answering Instant messaging 50% Wikis 30% Blogs 23% RSS 18% Social networking 10% None of the above 31%
- 40. Global Enterprise Web 2.0 Spending WEB 2.0 Source: Forrester Research
- 41. Lee Dyer and Jeff Ericksen “ Achieving Marketplace Agility Through Human Resource Scalability” ILR Collection, 2005
- 42. Confluence Pricing Install version Unlimited Users included Commercial $8,000 All prices are in US dollars. Confluence Enterprise Hosted Confluence Enterprise Hosted comes with all the perks of having your own Confluence instance, without having to maintain and upgrade it yourself. Monthly Annual Included disk space* 1000 users $1,349 $13,490 100 GB * Additional disk space can be purchased at the rate of $1/gb/month, billed annually. All prices are in US dollars
Notas do Editor
- Opening Tag Line : ComMatrix
- Mash-Up: Industrial Trend Monitoring from RSS Feed, Info Tagging, Central location for Knowledge access Twitter: Customer Support, Real Time Feedback Xprove: Workflow, (Online Video Approval) Here are some of the collaboration challenges facing Boston Advertising: The external and internal knowledge needs to be shared and accessed. No repository for structured questions. The need for a more effective way to target the best ideas and consultants. Better “keywords” to search for documents. What are the most popular and relevant topics discussed?
- Mash-Up: Industrial Trend Monitoring from RSS Feed, Info Tagging, Central location for Knowledge access Twitter: Customer Support, Real Time Feedback Xprove: Workflow, (Online Video Approval) Here are some of the collaboration challenges facing Boston Advertising: The external and internal knowledge needs to be shared and accessed. No repository for structured questions. The need for a more effective way to target the best ideas and consultants. Better “keywords” to search for documents. What are the most popular and relevant topics discussed?
- Mash-Up: Industrial Trend Monitoring from RSS Feed, Info Tagging, Central location for Knowledge access Twitter: Customer Support, Real Time Feedback Xprove: Workflow, (Online Video Approval) Here are some of the collaboration challenges facing Boston Advertising: The external and internal knowledge needs to be shared and accessed. No repository for structured questions. The need for a more effective way to target the best ideas and consultants. Better “keywords” to search for documents. What are the most popular and relevant topics discussed?
- Set up a Steering Committee overseeing the implementation Develop web 2.0 Policies Privacy Guidelines (auditing functions, flag inappropriate sites etc) Roll out training program for Web 2.0 Implement Mash-Up, Xprove, Twitter Incorporate a new human capital management strategy Training new employees Mentorship program Set up tech Competency Center to facilitate tech and end user support (IT and super user)
- Workflow integration: Link to tech on portal, online approval process eliminates chasing down signatures, audit trail, Super users from pilot program, cheerleader, providing user support Expert Program: 50 + buy in, be rewarded for contributing to the knowledge database, paid overhead hours for knowledge contribution, voluntarily but open to senior consultants only. Incentive Program: Recognition, Team Award ($$ & Pride) for doing projects with Enterprise 2.0 tech Internal Advertising: Web banner (hot topic) on portal and email Development: Lunch & Learn for Tips and Tricks, Regular training sessions Adoption: Start with Email
- Define position profiles based the knowledge and skill that is required for achieving the Company’s objective Strategize future hiring and key role succession plan based on these profiles. Improve Human Capital Fluidity to enable synergy among the existing knowledge and facilitate the creation of new knowledge