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YEAR-ON-YEAR-GROWTH HOW THE DIGITAL WORLD
HAS EVOLVED OVER THE PAST 12 MONTHS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS 7.357 BILLION 3.175 BILLION 2.206 BILLION 3.734 BILLION 1.925 BILLION
GLOBAL DIGITAL STATISTICS TOTAL POPULATION
ACTIVE INTERNET USERS ACTIVE MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS 2.5% +177 MILLION 7.6% +225 MILLION 8.7% +176 MILLION 3.4% +124 MILLION 23.3% +365 MILLION
SOCIAL NETWORK MESSENGER / CHAT
APP / VOIP BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS ACTIVE USERS BY SOCIAL PLATFORM
70% 50% 45% 26% 25%
21% 20% 12% PEOPLE WHO ARE ON SOCIAL MEDIA 3.8 million 2.7 million 2.4 million 1.38 million 1.35 million 1.2 million 1.1 million 1.7 million
The Internet has democratized information
flow Consumers have the power & choice to communicate, discuss, share, transact through various social & location- aware tools Brands & companies need to innovate & offer new, relevant ways to live, work & play KEY TAKEAWAYS
KEY TAKEAWAYS 1.Mostly anyone who
is online is social 2.90% of those on social media use mobile phones to access the platforms 3.At 31%,the 25 –34 year age group is the fastest growing internet user segment 4.Singapore is a highly social,mobile-driven nation of digital citizens 5.Social Media is‘the’choice platform for news,information,peer reviews, evaluation and much more!
Brand awareness is the extent
to which a brand is recognized by potential customers, and is correctly associated with a particular product credits: wikipedia
Measuring brand awareness – Traditional
media GROSS RATING POINTS (GRP) = REACH X FREQUENCY Reach : Number of people who see an ad/ commercial Frequency : Number of times a person sees an ad/commercial
Measuring engagement- Traditional media Brands
can tell if consumers have been engaged when they :- • Actively participate in a direct call-to-action e.g. call in, submit a form, fill up a review, enter a lucky draw. • Call in and inquire about the product or service. • Make a purchase.
In a Survey conducted by
American Express on Social Customer Service, data revealed: People are likely to tell 27 people about their bad service experiences compared to just 12 people if they encountered good service. When faced poor service, more than 60% of customers would give a company 2 chances before they took their business elsewhere Two in five people vent their frustration about a negative customer experiences on social media. Around 7 in 10 consumers avoid businesses with poor service Around 4 in 5 people in Singapore are wiling to spend an average of 14% more on service excellence