The Public in the Machine - Using the latest online tools that put PR in the driver's seat

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Katie Laird

Ed Schipul shares a strategic overview of social media and online technologies to IABC Chicago.

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The Public in the Machine ,[object Object],[object Object],Ed Schipul Schipul - The Web Marketing Company www.schipul.com

A virtual conference on the RPG Second Life

How’d They Get In There? ,[object Object],[object Object],[object Object]

The Internet as a Conversation Source: http://www.sifry.com/alerts/archives/000493.html

User-generated content ,[object Object],[object Object],[object Object],Distributed authoring means: Source: http://www.sifry.com/alerts/archives/000493.html 2. Engadget ( www.engadget.com ) 2. BoingBoing ( www.boingboing.n et ) 3. Gizmodo ( w ww.gizmodo.com) 4. LifeHacker ( w ww.lifehacker.c om )

Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc

Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com

Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /

Welcome to the Blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.blogmaverick.com /

Walmarting Across America Disclosure is key! Disclosure is key! ,[object Object],[object Object],[object Object],[object Object],www.walmartingacrossamerica.com

What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends

Podcasting makes for good PR ,[object Object],[object Object],http://www.forimmediaterelease. biz/ http://www.podshow.com /

Opportunities in the New PR ,[object Object],[object Object],[object Object]

Recommended ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com v. (281) 497.6 567

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The Public in the Machine - Using the latest online tools that put PR in the driver's seat

2. A virtual conference on the RPG Second Life

3. Humans in the Machine

5. The Internet as a Conversation Source: http://www.sifry.com/alerts/archives/000493.html

6. Yes, and ...

8. Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc

9. Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com

10. Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /

11.

12.

13. What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends

14.

15. Supreme efficiency with RSS

16.

17.

18.

19. Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com v. (281) 497.6 567

The Public in the Machine - Using the latest online tools that put PR in the driver's seat

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The Public in the Machine - Using the latest online tools that put PR in the driver's seat