2. “The whole concept of
awards is silly. I cannot
abide by the judgment of
other people, because if
you accept it when they
say you deserve an
award, then you have to
accept it when they say
you don’t.”
‐ Woody Allen
10. What is it?
• Report that combines the winners’ lists from all
the “most important” global shows.
• Top 39 shows for TV
• Top 20 for print
• Top 20 for interactive
12. We don’t know.
Hi Greg
I’m afraid I can’t answer your question as we don’t reveal which
shows count towards The Gunn Report. Attached is our
methodology which will hopefully go some way to explaining
how we reach our conclusions.
Best
Emma
17. • International show held in Cannes each
May/June.
• Usually, more than 10,000 delegates
attend.
• Presidents and juries are the industry’s best
of the best.
• Unique for the Titanium Lion and Young
Lions Competition.
• Highest honor is the Cannes Grand Prix.
21. • Held by the One Club for Art and Copy in
New York City each May.
• About 18,000 submissions from around the
world.
• Juries are among the best in the business.
• Highest honor is the Best of Show.
26. • Uniquely designed to reward campaigns
that have shown “measureable results.”
• Emphasis is primarily on increased sales
and awareness. Creativity is secondary.
• Winners may not even be shortlisted at
Cannes. But they’ve probably made some
clients very happy.
37. If you ask people to create advertising,
that’s exactly what they’ll create. If you
ask people to do something more, then
they’ll do something more.
– Kirk Souder
40. Things you don’t need
to win awards
• A well‐known client.
• A large budget.
• A brief for television or cinema.
• A large agency staff.
• Offices in New York, London, Amsterdam
or San Francisco.
41.
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45.
46.
47.
48.
49.
50.
51. We want to create one career-defining campaign
a year, something that really kicks ass. We’re
trying to get our people to do untraditional
things. There’s no reason why we can’t do it in
Toronto. You don’t have to be in New York,
Minneapolis, Los Angeles, London or Brazil.
- Zak Mroueh, Taxi
52. Things you do need to
win awards
• Great account management
• Great planning
• Great creative
• Great initiative
• Great dedication
53. Brilliant ideas are fragile. They won’t get
produced unless everyone in the agency
is dedicated to helping them through.
- Sally Hogshead
54. Why should anyone
outside the creative
department care about
award shows?
56. You need to know about Brazil, why is
South Africa so great, why do British
guys consistently do such brilliant
work? Why is Amsterdam flaring with
creativity? You know, the world is
shrinking to the size of a grape. If you
don’t know what’s going on, you’ll die.
Clients are so global now.
- Tony Granger
57. Next deadlines
September:
Eurobest
November:
Andys
January:
Art Director’s Club
One Show
February:
F.A.B.
March:
Cannes
